Cow Friendly, Farmer Friendly Solutions

AUG 2019

MD’s Message

Dairy Knowledge

Events

Global News

Veeru’s Mantra

From the MD’s Desk

The milk and milk products consumer today is lucky to have many choices of brands and value-added products. Not very long ago, the consumer had to walk to a dairy-farm or so called ‘Tabela‘ to get his or her milk, while today he / she just clicks on an app and gets their choice of milk delivered at home with options for refusing or cancelling; increasing or decreasing the quantity. The basket of value-added products is continuously evolving with the entry of multiple options of yoghurt, ice-cream, sweets and fermented products. The packaging for milk products is becoming more and more

attractive with communications targeting young and mobile consumers. The front-end of the dairy sector has always been dynamic and active as brands try to gain market space in their own respective geographies.

The back-end of the dairy space however, has been relatively slow as the majority of dairy-farmers are conservative in exploring new possibilities and remain dependent on traditional ways of managing dairy-farms. While the front-end is getting connected with latest IT platforms despite small volumes and size of the sale, the back-end struggles to adopt basic mechanisation due to sheer unavailability or lack of awareness or financial resources. The conversion to farm mechanisation today is less than 1% of total milk produced by the largest milk producing country in the world. This means that to remain globally competitive, in the coming years India will need to accelerate its farm modernisation and

move to commercial dairy farming at a faster pace. Indeed, it is imperative that the current farmers’ base gets automated and mechanised latest by 2030 in order to catch up with the competitive world. There are certain steps which are being proposed by the dairy ministry, NDDB and various other policy-making platforms and we welcome them. We would like to extend our complete support to ensure evolution of our farmers into complete modern dairy-farmers who are integrated with the world with the help of latest technology and who support traceability in the entire value chain.

Happy Milking!Neeraj Kumar

Events

DeLaval showcases mechanization solutions at Nagpur Workshop on ‘Scientific Gaushala Management’

DeLaval and the Lactalis Group (earlier known as Prabhat Dairy) came together to organise a knowledge sharing session for veterinary doctors at Shrirampur on 2nd August 2019. Conducted as a Training the Trainers module, DeLaval focused on the following topics:

1. Preventive measures to be taken to avoid mastitis and improve milk quality. 2. Benefits of DeLaval milk quality and cow health solutions3. Importance of silage and DeLaval’s Feedtech silage inoculant

The initiative was taken by Dr. Brij Soni, Extension Head - Lactalis Group, while Dr. Ramraje Patil of DeLaval conducted the programme. More than 30 doctors attended the session and are expected to pass on this knowledge to dairy farmers in the field.

DeLaval and Lactalis Group share dairy knowledge with veterinary doctors in Shrirampur

Nagpur Veterinary College recently organized a one day state level workshop on “Scientific Gaushala Management “on 28th July, 2019, which was inaugurated by Maharashra ministers, Hon’ble Shri Sudhir Mungantiwar (Minister of Finance Planning & Forests) and Hon’ble Shri Mahadev Jankar (Minister of Animal Husbandry, Dairy Development & Fisheries Development).

The objective of the workshop, which was attended by over 200 Gaushala workers and volunteers, was to educate them on scientific management of such cow shelters. As the pioneer of modern milking, DeLaval showcased its mechanization solutions as well as cow comfort and health products that are highly recommended for ‘Gaushalas’.

AUG 2019

As part of its ongoing campaign to educate dairy farmers on mastitis prevention, DeLaval conducted on-site demonstrations at various dairy farms in Anand, Gujarat, including Surya Dairy Farm, which is entirely run by two sisters, Sonalben and Mokshaben. These two women entrepreneurs have also been featured in DeLaval’s 2019 calendar.

Mr. Mukund Rane, Head – Marketing & Channel Development led the DeLaval team. During the demonstrations, detection of sub

clinical mastitis with the help of DeLaval CMT Kit and preventing udder infection with DeLaval Lactifence teat dips, were explained to the farmers. A few tests were also conducted on high-yielding cows at these farms, and the dairy farmers were shown how important it was to conduct these tests regularly to prevent mastitis, when CMT scores indicated the presence of somatic cells at early stage, a sign of sub-clinical mastitis.

DeLaval mastitis detection demos in Anand

AUG 2019

DeLaval participated in the Krishi-Mela organised by the Gujarat government at Sabar Dairy, Prantij, Sabarkantha District on 17th June 2019. Over 5000 dairy farmers visited the DeLaval stall, which focused on the theme of milking machine hygiene and mastitis control. As always, DeLaval products and solutions were in great demand. Several dignitaries visited the DeLaval stall, including former Dy. CM of Gujarat, Shri Narhari Amin.

DeLaval exhibits Udder Health solutions at Krishi-Mela, Sabar Dairy, Himmatnagar

Dairy Knowledge

How to test if cows have sub clinical mastitis?

A cow with sub-clinical mastitis does not have abnormal looking milk or other clinical signs such as a swollen or painful udder, but the udder can be infected with bacteria and the somatic cell count can be very high, resulting in milk rejection by the milk collector or processor.

The California Mastitis Test (CMT) is a rapid test to help determine somatic cell counts (SCC) in a specific cow. The test can also be conducted on bucket and bulk tank milk samples to help determine somatic cell counts (SCC) of the entire herd.

DeLaval DCC for accurate measurement of Somatic Cell CountThe DeLaval DCC is a digital somatic cell counter for accurate measurement of somatic cells on the farm or in the milk collection centre. A small sample of milk is sucked into a cassette and the cassette is placed in the machine. The Somatic Cell count will be displayed within 1 minute.

How to do the test? A small sample of milk from each quarter is collected into a plastic paddle that has 4 cups marked A, B, C and D. An equal amount of DeLaval CMT liquid is added to the milk. The paddle is rotated to mix the contents. In approximately 10 seconds, read the score while continuing to rotate the paddle. Because the reaction disappears within 20 seconds, the test must be read quickly.

How to read the resultsThe DeLaval CMT liquid reacts with the somatic cells and the mixture thickens or forms a gel in proportion to the amount of infection present.

CMT Score Average SCC (Cells per ml.) Description of reaction

N 0 - 200,000 No thickening, homogeneous and thin.

T (trace) 200,000 - 500,000 Slight thickening. Reaction disappears in 10 seconds.

1 500,000 - 1,500,000 Distinct thickening, no gel formation.

2 1,500,000 - 5,000,000 Thickens immediately, begins to gel, levels in the bottom of cup.

3 Over 5,000,000 Gel is formed.

AUG 2019

Global News

The first DeLaval sheep and goat parlour successfully launched in Tajikistan

DeLaval has successfully installed and launched the first P300SG 2x24 milking parlour in Tajikistan with DelPro. This is also the first DeLaval SG milking parlor on the territory of the Central Asia.

The milking parlour at Jahida Farms (Ravshan village, Zafarabad district, Sughd Region) was launched successfully on 12th July. The farm also has MSB swinging brushes installed for goat comfort. Currently, there are 100 milking goats of Alpine breeds at the farm; next year, the number of goats will be increased up to 200.

The farm owner Jeffrey Dillon has been living in Tajikistan since 2000; he raises Alpine breed goats and makes goat cheese.

AUG 2019

AUG 2019

Maharashtra (H.O.) :

DeLaval Private LimitedA-3, Abhimanshree Society, Pashan Road, Pune - 411008, India.

Tel. +91-20-2592 8200Fax +91-20-6721 8222

NORTH :J&K, Himachal : 74200 86036Punjab : 86009 55594 / 74200 86036Delhi, Haryana : 86009 55594Uttar Pradesh : 77570 02662 / 86009 55594Uttarakhand : 77570 02662 / 74200 86036

EAST :West Bengal, Bihar, Jharkhand,Odisha & Northeast : 73870 01058

Product Information : marketing.india@delaval.comWebsite : www.delaval.in

Sri Lanka and Bangladesh : 98500 93842Nepal : 77570 02662

WEST :Gujarat : 97129 46485 / 99099 46487Rajasthan : 97234 67485Maharashtra & Goa : 96650 99390 / 99700 06396Madhya Pradesh : 70241 31443Chhattisgarh : 99099 46487

SOUTH :Andhra Pradesh, Telangana,Karnataka & Tamil Nadu : 96526 23451Kerala : 98957 03827

www.facebook.com/DeLavalIndia

MASTITIS OCCURS DUE TO CERTAIN PATHOGENS ENTERING THE COW’S UDDER DURING AND AFTER MILKING AND CAN DAMAGE YOUR COWS

PERMANENTLY, DIRTY HANDS APPLIED TO TEATS, ENVIRONMENTAL BACTERIA ARE OFTEN THE CAUSE OF TEAT INFECTION. HENCE THE BEST

SAFEGUARD AGAINST MASTITIS IS APPLYING PRE AND POST MILKING TEAT DIPS ON A DAILY BASIS, PREVENT MASTITIS, PROTECT UDDER, PROMOTE PROFITS