cowlar - the smart collar for cows

THE GLOBAL FOOD CHALLENGEBy 2050 we will need to feed more than 10 billion people, requiring a 70% increase in global food production

Source: Eric Schmidt’s Farm 2050 initiative

10bnPOPULATION BY 2050

70%INCREASE IN FOOD PRODUCTION

Global Sales of Milk cross

$1 Trillion $1,000,000,000,000

every year

Pakistanis the 4th largest milk

producer - IFCN

3 of top 5 countries are emerging markets

WWW.COWLAR.COMWWW.COWLAR.COM

Primitive

Agri-practices

Climate Change

Low Milk Yield

Dairy is Complicated

OPPORTUNITY

http://www.e4technologies.net/


•Improve herd health

•Optimize dairy operations

•Maximise milk yield & profitability

Wearable device

THE SMART COLLAR FOR COWS

Improve Milk Production

Get actionable recommendations on how

to maximise yield & avoid milk loss

Early Disease Detection

Cowlar looks for signs & symptoms of diseases. Get alerts at an early

stage

Accurate Heat Detection

Dairy farms can lose up to $400 if they miss a

heat cycle. Never miss a heat cycle with Cowlar

Real Time insights & Alerts

Monitor from anywhere, at anytime with SMS

alerts in any language or an automated phone call

ACTION-ABLE RECOMENDATIONS

BASE

Online Dashboard

Cellular Tower

SMS Alerts Robo-Call

How it works..

Solar powered base with 4 km

range

Waterproof, rugged smart

collar


Solar powered base station can be shared


12.5 liters / cow 14 liters / cow

Extra $500 / month

TOTAL AVAILABLE MARKET

$350 BillionMarket

BUSINESS MODEL

280 MillionCowlar costs

$79

Subscription Fee(per farm)

$12/moOR

$100/yr

$11.2Million

Annual revenue at 50k users

Revenue Model

TRACTION

1st Pilot - 30 paying customers reported 8% to 15% boost in milk yield

Fulfilling 1000+ pilot units Pre-ordered by early adopters

Exploring partnerships in USA, Ireland, India, Mexico, Brazil & Vietnam

National WinnerTop 30 Impact

StartupRunner-up

(Agriculture) 1st PrizeNational Winner

Selected S 2016

GLOBAL DISTRIBUTION STRATEGY

USA

Mexico

Columbia

Brazil

Nigeria Vietnam

Ireland

PolandIndia

Planning to launch Cowlar in these countries in 6-8 months

COMPETITIONHealth

Monitoring

Geo-

Fence

Heat

detection

Disease

Detection

Mobile

& Web

portal

Battery

Life

User

interface

Agnostic

Price Subscription

Cowlar ● ● ● ● ● 180d ● $79 $79/yr

Silent

Herdsman● - ● ● ● 60d $160 NA

Moocall ● - ● - - 30d $299 NA

Dairy Master ● ● - ● 5yr $150 $5000/yr

E-Cow ● - ● ● ● 8yrs NA NA

Bella Ag ● - ● - - 5yrs $75 $1250/yr

Tekvet ● - ● - - NA NA NA

Connecterra ● ● ● - ● NA NA NA

SCR Dairy ● - ● - - NA NA NA



IMPACT –LOCAL VS GLOBAL

5%

12%

$50 Billion

$120 Billion$4.2 Billion

$2 Billion

Yield

Improvement


Slush Impact Accelerator 2015 - Finland


Slush Impact AcceleratorSLUSH Impact Accelerator 2015

Top 30 Impact Startup


Cowlar can help farmers tackle climate change

INTERNET OF THINGS (IOT)Based in Islamabad, Since 2013

ROBOTICS | SENSORS | AUTOMATION | SOFTWARE | ANALYTICS

MISSION - DIGITIZE THE WORLD & MAKE SENSE OF DATA

END TO END IOT

DEVICES COMMUNICATION CLOUDW

HA

T W

E D

O

TECHNOLOGY & INDUSTRY AGNOSTIC

Sensors & Controls

Location

Camera

Biometrics

PIR

Pressure

Transducer

Energy

Temp

Moisture

NFC/RFID

Motion

Flow

Printer HMI Actuators Robot

Communication

Security

Cellular

ZigBee

LoRa

CAN

Integration

BLE

Bluetooth

RF

BACNet

Wi-Fi

Modbus

232/485 USB 4-20 mA HART Profibus

Cloud & Analytics

Computing Storage Rules

Machine Learning

Artificial Intelligence

Recommendations

Actions Analytics Control

OUR IoT

Lego lets us

BUILD

New things quickly

CUSTOMIZE

Hardware & software solutions

INTEGRATE

With legacy systems

TEAM

www.e4technologies.net

AwaisElectronics/EDA

Umer AdnanCEO

Umer IlyasCTO

HassanFirmware

AzmatElectronics/Design

SalmanBusiness Dev (USA)

UsmanSoftware

MunaimSoftware

AzfarCloud / Analytics

AhmadahCreative

UmairBiz Dev (Europe)

SaqibElectronics/Design

UmarElectronics/EDA

MohsinElectronics/test

TEAM HuzaifaEmbedded

www.e4technologies.net

ShehreyarEmbedded

SeemakMechanical

MuneebMobile Apps

Adil AftabManufacturing

(Canada)

Asad AftabInteraction Design

(PAK)SMEs Nauman Sheikh

Data & Analytics(USA)

Dr.Mohsin Tiwana

Serial Entrepreneur

Hussam JawedBI Architect / Strategic

Partner (USA)

Dr. Chris CarrStrategic Partner &

advisor (USA)

Tariq QureshiTelecomm Veteran

(USA)

Advisors



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cowlar - the smart collar for cows

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