cox systems new biz status
TRANSCRIPT
Cox Systems New Biz Status
06.14.10
Response, Learning and Key Insights
Response
Response
‣89 hits to the site
Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
‣Spoke with 20% of contacts or 15 people
Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
‣Spoke with 20% of contacts or 15 people
‣Zero “remove from list”
Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
‣Spoke with 20% of contacts or 15 people
‣Zero “remove from list”
‣4 in continued communication
Learning
Learning
‣All calls complete, 1st and 2nd
Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
‣Added 5 new contacts
Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
‣Added 5 new contacts
‣Actively speaking with Oklahoma, Louisiana, New England, Hampton Road
Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
‣Added 5 new contacts
‣Actively speaking with Oklahoma, Louisiana, New England, Hampton Road
‣Created 3 separate mailing lists with variations
Key Insights
Key Insights
‣For acquisition concepts, there is a “collector” person that houses the materials. I was directed several times to “...talk to ______, they handle the creative.” Also going off of Kansas experience.
Key Insights
‣For acquisition concepts, there is a “collector” person that houses the materials. I was directed several times to “...talk to ______, they handle the creative.” Also going off of Kansas experience.
‣Managers are the target for umbrella campaigns.
Key Insights
‣For acquisition concepts, there is a “collector” person that houses the materials. I was directed several times to “...talk to ______, they handle the creative.” Also going off of Kansas experience.
‣Managers are the target for umbrella campaigns.
‣Beyond creative, desire for news.
Leads
Leads
Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
‣New England - Have confirmed interest in Q4/Q1 campaigns. Still trying to nail down decision maker with more in-depth conversation. Timeline 2-3 weeks
Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
‣New England - Have confirmed interest in Q4/Q1 campaigns. Still trying to nail down decision maker with more in-depth conversation. Timeline 2-3 weeks
‣Oklahoma - Continuing conversation on possible Cox Stores branding project. Timeline 3-4 weeks
Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
‣New England - Have confirmed interest in Q4/Q1 campaigns. Still trying to nail down decision maker with more in-depth conversation. Timeline 2-3 weeks
‣Oklahoma - Continuing conversation on possible Cox Stores branding project. Timeline 3-4 weeks
‣Hampton Road - Continuing conversation with acquisition segmentation specialist. She just launched first Hispanic piece. Working with Pat to collect all segmented materials to send to her.Timeline: 3-4 weeks
Leads cont.
‣New Orleans/LA - Have peeked curiosity with Video Product manager on RedBox and FreeZone learning initiative. Continuing conversation. Timeline 2-3 months
Next Steps
Next Steps
Next Steps‣ Continue working leads from 4 systems
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
‣ Update and obtain final approval on budget
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
‣ Update and obtain final approval on budget
‣ Dependent on status of plan and budget, begin proactive marketing tactics.
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
‣ Update and obtain final approval on budget
‣ Dependent on status of plan and budget, begin proactive marketing tactics.
Noble Arts Building | 330 N Mead | Wichita Kansas 67202 T: 316.683.4691 | F: 316.683.1990 | www.meetassociated.com