cp foods usa products fall 2016
TRANSCRIPT
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CharoenPokphandFoodsPublicCompanyLimited
KITCHENOF THEWORLD
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AboutCPFandCPFPCharoenPokphandFoodsPublicCompanyLimited(CPF)
• HQBangkok,Thailand,est.1920• 2015Sales$12.67Bwithexportsto40+countries• World’slargestverticallyintegratedshrimpproducer• World’slargestshrimpfeedproducer• Verticallyintegratedpoultryandporkproducer
C.P.FoodProducts,Inc.(CPFP)
• FullyownedsubsidiaryofCPFintheUSA• HQColumbia,MD– WestCoastOffice,Irvine,CA• USSales,Marketing,andLogistics• Expertstaffdedicatedtocustomerservice• Financialstability/VMIPrograms• CPFPVendorCommunitySourcing• OurMissionistobetheUSA’smosttrustedAsianfoodcompany
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• CPFasa globalleaderandinnovatorinthemostadvanced,SustainableAquaculturetechnology
• CPFverticalintegration:ensuresFoodSafetyandFullTraceability ofallproducts.
• CPFGreenTechnology
• CPFasacooperatecitizen:ResponsibleSourcingandSocialResponsibility
1. FEED SOURCING 2. HATCHERY 3. HARVESTING 5. PACKAGED FOOD4. PROCESSING
CPFAquaculture
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GlobalLeaderinSustainableAquaculture
Feedmills Hatcheries Farms ProcessingPlants
VerticallyIntegrated ● Traceable ● Sustainable
HACCP ISO 22000 BRC IFS HAL GMP CPF FOOD SAFETY
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u Raw Material Sourcing
v Breeding and Farming
w Processing
FoodSafety&Traceability
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AntibioticFree
• Healthyshrimpdonotrequiremedication• Probioticdiet• OnlySPFbroodstock
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Bio-secureFarmingSystem
• Reducetheincidenceandlossfromdisease.• Nonlethalbirdcontrol
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ClosedSystemFarming
• Limitdischargeofwastewatertoenvironment• Waterisrecycled• Solidsandsludgeareretained• Reducesescapeestothewild
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MangroveRestoration
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• Noantibiotics,nofertilizing,nochemicals• Very lowdensity• Nofeeding,thankstonaturalnutrientscomingfromthemangroveandthenaturalwaterexchange– the
tideprovidesacontinuousinfluxofwildeggsandlarvae.• Preservationofthemangrove:Farmsaresituatedinazoneofprotectedmangrovewhichsustainsa
uniqueecosystemtoproducethebestqualityBTshrimpbyanenvironmentfriendlyaquaculture• BTSizerange4/6– 31/40• IQFRawShell-on,P&D,Skewers
NaturlandCertifiedOrganic
CamauOrganicShrimp– CPVendorPartner
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Head On Shell On Headless Shell On Peeled Deveined Tail On Peeled Deveined Tail Off
Peeled Deveined Tail On Skewer
Nobashi Butterfly Block Frozen
Raw
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Head -On Head Off Tail On
Tail On Skewer
Tail Off
Shrimp Ring Sushi EbiTail Off Skewer
Cooked
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Peeled Deveined Tail On Shrimp Spring Roll Coconut Shrimp
Tempura Shrimp Torpedo Shrimp
Buffalo Shrimp
Butterfly
Breaded/ValueAdded
Whole Shrimp Wonton
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WholeShrimpWonTonNoodleSoup
Key selling pointsüMadefromtraceableshrimp.üHand-wrappedwithfreshlymadepastry.üNoMSG,NopreservativesandNoadditivesadded.
ü5Wontonsperbowl.üSimplyaddwaterandreadytoservewithminutes.
WholeShrimpWonTonSoup RawWholeShrimpWonton
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AAShrimpWontonNoodle4Bowls
AAShrimpWontonSoup4Bowls
AAShrimpWontonSingleBowl
AAShrimpWontonNoodleSingleBowl
AAShrimpWontonNoodle3PcSingleBowl
AARawShrimpWonton50pcs
MasterCaseUPC 10780526511538 10780526512337 10780526325012 10780526310261 10780526511217 10780526304239UPC 780526511531 780526512330 780526325015 780526310264 780526511210 780526304232NetWt.(OZ) 36.4 20.4 5.1 9.1 7.83 22.22CasePack 6 6 12 12 12 10GrossCaseWt.(lbs.) 14.5 13.24 5.86 9.04 8.04 20.75NetCaseWt.(lbs.) 13.65 7.65 3.84 6.83 5.87 13.9OuterCaseDimension(LxDxH)inches 18.74x12.83x11.85 15.75x10.5x12 15.17x10.56x6.75 17.95x12.13x6.53 17.95x12.13x6.53 17.40x13.15x8.94Pkg.Dimensions(LxDxH)inches 11.62x5.83x5.31 9.50”x4.75”x5.50” 4.75x2.75x4.75 5.75x2.75x5.75 5.75x2.75x5.75 8.27x2.36x8.27CaseCube(cu.ft) 1.649 1.148 0.626 0.823 0.823 1.184Palletsize Noinfo.BtoB 10Tix6Hi East 10TiX10Hi; West 12Tix10Hi 8Tix10Hi 8Tix10Hi 10Tix5HiCasePrice($) $41.94 $37.80 $19.86 $24.36 $21.60 $92.50UnitPrice(S) $6.99 $6.30 $1.66 $2.03 $1.80 $9.25SRP($)/Unit $9.99-$10.xx/Unit $8.99-$9.99/Unit $2.69-$3.19/bowl $2.99-$3.49/bowl $2.99-$3.49/bowl $10.99-$11.99/Unit
GrossMargin 30.00% 29.9%-36.9% 38.2%-47.9% 32.1%-41.8% 39.7%-48.4% 15.8%-22.8%
ShrimpWontonSoup&RawShrimpWontonPricing
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StrongDomesticOEMPartner
C.P.FoodsUSAInnovations
WholeShrimpWonTonNoodleSoup- HongKongBBQPork- JapaneseChickenTatsutaage
Deli/Foodservice– BringingCPClassicstotheUSA–
WholeCookedShrimp– Head-onshell-on.
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CurrentRetailCustomers
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C.P.FoodsUSAInc.ContactInformation
[email protected]:(410)505– 5351Cell:(949)521-2058(LocatedinWestCoastOffice)
USAOfficeLocations
CorporateOffice-MD7135MinstrelWaySuite#203Columbia,MD21045Office:(800)720-6668Fax:(410)381-6868
WestCoastOffice17801SkyParkCircleSuite#KIrvine,CA92614Office:(410)505- 5351Fax:(949)536- 5252