cpa congress melbourne 2015 - day two wrap up

MELBOURNE – DAY TWOWRAP UP

Tuesday 13th October, 2015

Janine Perrett (Anchor, Sky News Business)Liz Butcher (CEO, ISGM)Tony Faure (Chairman of Junkee Media, Stackla and Pollenizer)Peter Williams (Chief Edge Officer, Deloitte Digital)Panel discussion: Australia’s future of work

Key Points to remember:Description:

The panel will take you on a journey into the future of work. They will review major trends, discussing technology changes, workforce mobility, merging of business and leisure, implications of the ageing population, impact of outsourcing, and the emerging and disruptive industries that will define our future jobs.

Liz Butcher • Working environments are becoming more flexible• Jobs needs to become more meaningful for the next

generation of workers Peter Williams • Key jobs will come from agriculture, tourism,

hospitality and aged care• Robots will take over jobs that are repetitive Tony Faure • More people will become entrepreneurs and specialists

in their field• Technology will give people more time to work on

other activities and enterprises

Sam LewisVice-President, PAS, A.T. Kearney Australia Pty Ltd

The power of professional procurement

Description: Key Points to remember:Procurement, perhaps more than any other function, has been going through a fundamental transformation over the last 10–20 years to create what we call the ‘procurement professional’. Learn how the leading finance teams are investing and deploying professional procurement as an instrument of policy to achieve real P&L savings, reduce risks and unforeseen supply problems, improve CSR, foster innovation and even build competitive advantage for their organisations.

• Procurement influence and reach has levelled off

• The challenge of procurement is to chart the right course to gain momentum

• Leaders have increased their return on supply management assets since 2011 and now drive 2x greater results

Steven RaynorExecutive General Manager Transformation, QBE Insurance Australia

Leading cultural and operations transformation

Description: Key Points to remember:

Steven will discuss the work QBE had done in establishing their large-scale global shared services centres in record time, including:- integrating an effective shared services model in three major geographic locations- culturally aligning both Australian and international teams - embedding process and building continuity of the workforce

Steven will discuss the work QBE had done in establishing their large-scale global shared services centres in record time, including:

• integrating an effective shared services model in three major geographic locations

• culturally aligning both Australian and international teams • embedding process and building continuity of the workforce

Description:

Jo CainExecutive Director, Materiality Counts

Telling your value-creation story with integrated reporting


Some organisations are turning to integrated reporting to concisely communicate how they are creating value for their stakeholders, now and into the future. This session will guide you in how to tell your value-creation story with integrated reporting, covering:• what integrated reporting is and how it differentiates from other types of

reporting• the International Integrated Reporting Council (IIRC) Framework• the benefits of integrated reporting• the fundamental priorities for developing an integrated report• the concept of materiality• what value creation means in integrated reporting• what we are trying to connect and why

Description:

Elise ElliottPartner, Deloitte Private Melbourne

Succession planning within private companiesPresented by Deloitte


Organisational structures that are still hierarchical can be restrictive and impede flexibility. With the baby boomers set to retire over the next 10 years, how do you reduce complexity and develop talent to ensure succession planning is alive and well within your organisation?

• 40 per cent of businesses are expected to change hands in the next 10 years

• Succession planning requires a clear and early focus . It's critical for the long term survival of the business

• Many companies don't have a plan because the patriarch doesn't want to let go of the business

• Look at the structure of the business early on and restructure if necessary

• A lack of transparency can cause big issues in family businesses

Gavin SeewooruttunHead of Advanced Analytics, C3 Business Solutions (an EY network company)

Insurance against (and causing!) industry disruption with advanced analytics


Traditional organisations are being challenged by new-wave operators using big data and advanced analytics to better understand customer behaviour and rapidly respond to their changing wants and needs. They are literally winning "the customer war".

This presentation will discuss how traditional organisations are insuring against industry disruption by moving away from a transactional model to a customer behaviour model through the use of statistical predictive analytics and machine learning.

It will also outline how to achieve a persistent view of the customer with the ultimate goal of understanding what is inherently the hardest thing to predict – human (read customer) behaviour.

• Disruption is coming from companies outside of your industry. For example retailers are disrupting banks and insurance companies

• An emerging industry is the customer

• Companies are building models that predict how a consumer will act based on analytics

• Big data's three converging factors - lots of new data, new tools and application, and scalable infrastructure

• Company's need to develop a strategy to know their customers first before their competitors

Dr Eva TsahuriduPolicy Adviser Professional Standards and Governance, CPA Australia

Creating an ethical culture: Why and how


Jillian BowenGeneral Manager – Content and Social Media, CPA Australia

Leveraging the power of LinkedIn

LinkedIn is the most powerful social network for professionals, with more than five million users in Australia and 300 million globally.

Discover the techniques for creating a profile that stands out in searches, how to connect and build your powerful network, lead generation, business promotion, and the secret to creating or curating content to build your reputation.

1. A LinkedIn profile can build your personal brand and control professional perceptions

2. It will increase your networking capabilities and your contact list

3. Dress for the job you want in your profile picture

4. Your headline must be compelling enough to make people want to read more in your profile

5. Complete your profile with your audience in mind


Karen Martini (Award Winning Chef, restaurateur, author and television presenter)

Ben Shewry (Head Chef/Owner, Attica)

Business Lunch 2: Business of Food

Have lunch with three of Australia’s most prominent chefs: Ben Shewry, head chef and owner of Attica, which was recently voted Australia's top restaurant at World's 50 Best awards 2015; Karen Martini, owner of Melbourne restaurant Mr Wolf, and the founding chef at the critically acclaimed Melbourne Wine Room and Sydney’s Icebergs Dining Room and Bar; and Adam Liaw winner of "MasterChef" and TV presenter on SBS. Adam will lead a lively discussion on these three chefs’ passion for food and where they find their inspiration, and share insights into their success.

Karen Martini:• You have to back yourself and have the

confidence to achieve in business• "Some kitchens are run on fear and

ironically that is where I learnt most of my craft. Is that how I want to run a kitchen? Definitely not! Taking the time to teach brings better results."

Ben Shewry:• "My restaurant can be best described

as a small boutique factory. We harvest and produce what we sell”

• "Staff speeches" is a way we empower each team member to have a voice at Attica

Jacquetta Griggs CPAFinancial Controller, Sturrock and Robson Australia

Liberating cash through effective working capital management


Effective working-capital management is crucial to liquidity and cash generation. Sustainable improvement will enable an organisation to execute strategy and drive its growth potential.

Using current business examples, the focus of the presentation will be on understanding that the key to successful cash management is to be in control of each step in the working-capital cycle. Businesses with effective cashflow management have the flexibility to take advantage of opportunity and growth.

Description:

Edith Pfister CPAGeneral Manager, Strategic Finance, TAL Life Insurance, Australia

Strategic risk management for competitiveness and survival


A key lesson learned from the GFC was the importance of managing strategic risk for competitiveness and survival in today’s fast-paced digital world.

Providing strategic risk thought-leadership requires risk specialists to think inside-out as well as outside-in.

They must partner with the business to help execute their strategies effectively and safely. This session will provide practical tools to master this journey.

Description:

Todd DaviesChairman, Resilient Futures

Audit 2030: A retrospective look from the future- moved time

Description: Key Points to remember:It would allow:• Discussion of big issues facing business –

mapping the role of the auditor in the big issues facing business (e.g. Climate change; cybersecurity) over the last 30 years and the lessons as to how to respond to future changes to business models

• Current challenges – how an auditor should deal with the globalisation of business and accounting; what is the role of technology now and in the future

• Key current lessons – focusing on what audit can learn from the digital disruption of other industries

• How audit adds value – what is value today and what is does it look like in 2030

• Untapped elements of audit – what are the important skills now and what will they be in the future

Disruption is: • fast • not only digital• a strategic capability• the #1 issue for boards and capability for

organisations So you should: • have a constant vigilance on value• build/buy the right capability • enlist a trusted provocateur • have an amazing value proposition Accountants have the right discipline and skill set to succeed but need to invest

Clare MannOrganisational Psychologist Communicate31

Adapting your leadership style to different generations and personalities

Description: Key Points to remember:Leading and diversity:

• draw on strengths from each generation

• adapt your style and enhance team performance

• create synergy when integrating generational perspectives

• accept what you can't change and build on what you can

The ideals of different generations: • Veteran (pre-1946) Age of obedience - 'If you do the

right thing you won't get in trouble'• Baby Boomers (1946 - 1964) Age of reward - 'if you work

hard you'll get a promotion'• Generation X (1965 - 1980) Age of respect - 'you have to

earn respect - you don't just get it'• Millennials (1980 - 2005) Age of technology 'sharing

culture on social media' Effective leaders operate in the paradigm of respect and collaboration. They're inclusive, an empathetic listeners, value individuality and egos don't get in the way of values.

Len Jui, Merran Kelsall, Jessie Wong CPA, W Peter Day LLb. (Hons), M Admin, FCA, FCPA, FAICDPanel discussion: Audit reporting shift - Preparing for the future


Len Jui is Partner and Head of Public Policy and Regulation at KPMG China. Merran Kelsall is Chairman at the Auditing and Assurance Standards Board. Jessie Wong is Director in Public Policy and Regulatory Affairs, Quality Control and Risk Management, KPMG China and including W Peter Day LLb. (Hons), M Admin FCA, FCPA, FAICD.

The decades long pass or fail model of listed-company auditor reporting is set to change significantly, with the information now being expressed through a new “key audit matters” section designed to reduce the ubiquitous expectations gap, while enhancing the relevance of the audit profession.

This panel session will seek to explore the new requirements, the challenges they bring, and how to approach them in practice.

Description:

Race Strauss CPAGroup Chief Financial Officer, Jetstar


What the CEO and Executive team want from the finance team

The importance of the finance team in building trust as a valued business partner and adviser is critical to business success.

Race Strauss, Group CFO of Jetstar, will discuss through a cultural and geographic lens the important considerations for finance teams working in complex commercial environments to meet key expectations of senior executives and cross-functional teams.

• CFOs need to act as CEOs and be across all aspects of the business

• A CFO needs to be the voice of reason for a CEO, is trustworthy, is solution focused and is able to communicate

• To reach CFO level you need to understand the business, build credibility and provide insights that are behind the numbers

• When you're dealing in Asian cultures - the Australian way does not work, you need to adapt.

• Finance teams are being asked to lead innovation and drive technology

Richard HurstRelationship Manager – Indigenous Strategies – Victoria, Tasmania and South Australia, CPA Australia

How many indigenous accountants do you know?


Become aware of issues and factors faced by Aboriginal and Torres Strait Islander people in education, employment and financial literacy.

Build a better understanding of the role Aboriginal and Torres Strait Islander people play within the business and accounting sector.

Learn how you and your organisation can positively contribute to social change and support for Aboriginal and Torres Strait Islander people.

Become aware of the influence policy has on Indigenous employment and business outcomes.

Description:

Melissa Armstrong CPA (Aust.)Leader, Organisation and Senior Leadership Development, Flight Centre

Leading with the social brain in mind

Key Points to remember:

Neuroscience affords new insights to help leaders enhance engagement and drive performance.

In this session you will explore three areas to enable you to “lead with the SOCIAL Brain”

Description:What are the human motivators to get people to perform at their best?There are three key areas: Know, protect and regulate Know:- When you feel excluded your brain reacts in the same way as if you were feeling physical pain- People are drawn towards experiences in the workplace where they feel a positive emotion Protect:- Create an environment where there are more positive rewards than negative and which allow employees to get into a state of flow- This will enhance their experiences, other employees' experiences and customer experiences- To analyse this, use the SCARF model: Status, certainty, autonomy, relatedness and fairness Regulate:- Manage your emotions - give a controlled and measured response to situations- Enable others around you to self-regulate. - 3 step approach to self-regulate: Sense, name and act

Rachel BotsmanCollaborative Economy Global Expert

The collaborative economy: Why professional services are ripe for disruption

Key Points to remember:Description:

The collaborative economy is creating revolutionary changes in business and society, producing new jobs and tearing up old ones.

There is a new generation of "micro-entrepreneurs", changing how people use their time, skills and talents.

Using examples from around the world, Rachel Botsman will explore what makes professional services ripe for disruption and how marketplaces are challenging traditional firms.

Stay tuned for the Day Three Wrap Up

tomorrow at cpaaustralia.com.au

cpa congress melbourne 2015 - day two wrap up

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