cpa firestorm by timothy mirandatip: competitive intelligence another way to choose an offer to...
TRANSCRIPT
CPA Firestorm By
Timothy Miranda
Federal Trade Commission Compliance I make every effort at candor regarding any products or services we use, recommend, or otherwise make mention of. I strive to clearly differentiate between our own products or services versus those of third parties, to facilitate inquiries, support, and customer care. Likewise, just as I (and any other legitimate business) may profit from the sale of my own products or services, I may also profit from the sale of others’ products or services (like any retailer). Additionally, wherever products or services may give rise to income generation, I endeavor to provide realistic and factual data, but highlight the fact that the variables impacting results are so numerous and uncontrollable that no guarantees are in any way made. It is my goal to embrace the guidelines and requirements of the Federal Trade Commission (FTC) for the benefit of all, and with that in mind provide the following disclosures regarding compensation and disclaimer regarding earnings & income. Note that material connections may not be made known at every single advertisement or affiliate link. Thus, to be safe, you should simply assume there is a material connection and that I may receive compensation in money or otherwise for anything you purchase as a result of visiting this website, and also that we may be paid merely by you clicking any link. Compensation You should assume that I may be compensated for purchases of products or services mentioned on this guide that are not created, owned, licensed, or otherwise materially controlled by me. Stated differently, while most people obviously understand that individuals make a living by way of the profit that remains after the costs associated with providing their product or service are covered, at least theoretically there may be someone out there who does not understand that a third party can "affiliate" someone else's products or services and be compensated by the product or service creator/owner for helping spread the word about their offering. Just compare it to retailers. They seldom produce anything, but rather make their money connecting product and service creators with end users. Earnings & Income In light of all of the factors above, impinging on the very nature of income-producing products and services, there is no way to guarantee results of any kind whatsoever. Accordingly, we affirmatively declare that we make no guarantees as to your earnings & income of any kind, at any time. As with any business endeavor or investment, past performance is no guarantee or predictor of future performance. Any testimonials or other representations of results are for illustrative purposes only and, though every effort is made to ensure they’re factually honest, they are not intended to imply or insinuate what is likely to happen with you. Your reliance on them as such is not advised. It should be noted that “earnings & income” is so phrased with specific intent. While income may typify the earnings most either seek or are accustomed to, earnings can come in non-monetary forms. These include some forms that are abstract or intangible, and thus not even readily converted to currency or a common medium of exchange. Thus, note that all manner of compensation, including earnings of a non-income yet nevertheless beneficial form, are covered by these provisions.
Introduction
Everybody knows that paid traffic is one of the fastest
and simplest methods to drive targeted visitors to your
CPA offers. It is also one of the fastest and simplest
methods to leave you flat broke and discouraged from
internet marketing. That is the major reason why many
beginners and even some veteran marketers choose to
stay away from paid traffic.
Admittedly, I used to be one of those marketers who
decided I would never spend a dime on traffic. So what did I
do? I spent my time creating websites and videos and
ranking them on Google. I built up quite a bunch of them and
was making a killing with them in CPA commissions. Now, I
know what you’re thinking.
This is where I’m supposed to tell you that the latest
Google update knocked out all of my sites and I lost all of
my income, right? Wrong! Nothing bad happened to my
sites, and I actually saw an overall rise in my rankings after
the latest update. I hate when marketers market their
products by telling you that everything else doesn’t work
and to not waste your time on something just because they
say it doesn’t work. I want to let you know that there is still
and will always be good money to be made through
building and ranking websites. So why make a course on
media buying if you can do well by building sites? Because
media buying is faster, simpler, and more easily scalable
than any other form of traffic generation. Period.
With media buying, you do not need to write any
articles, design your own websites, or do any off-site SEO.
You go straight to the websites that are already bringing in
tons of targeted traffic for your offers. You are essentially
paying for someone else’s time and hard work to bring in
relevant traffic so you can reap the benefits immediately.
The type of media buying we will be doing is display
advertising. You place your banner on their website and
watch the traffic come in straight to your CPA offer or landing
page.
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Step 1: Choosing The Offer
As always, we are going to need to choose a CPA offer
before we do anything. I know you read this all the time, but
the number one recommendation I can give you is to ask
your affiliate manager. Not only do they know what is
converting best right now, but they also know what is
converting best for each traffic source. That’s why it’s
important to not just ask which offers are the hottest, but
also which offers are converting best specifically for display
traffic.
I also recommend you choose a wide ranging niche.
The bigger the niche, the better. This will widen your options
when looking for sites to buy display advertising from,
meaning it will be easier to scale up. For this example, we
will be going over product called BarkBox. It is an offer I
have promoted with this method with great success.
However, I will not be revealing the exact sites I advertised
on for obvious reasons.
Tip: Competitive Intelligence
Another way to choose an offer to promote is by
using competitive intelligence. These are tools that show
you what the competition is doing including the exact
banners, websites they are advertising on, and how long
they have been advertising. What I like to do is use
competitive intelligence to see which campaigns have
been running for at least 90 days. The reason why is
because it is extremely unlikely that someone is going to
be running an unprofitable campaign for 90 days straight.
The longer the campaign is running, the more likely it is
that the offer they are promoting is profitable.
With competitive intelligence, it is possible to completely
rip off someone else’s campaign. However, I highly advise
against this. Not only is this very unethical, but it can lead you
into trouble with the affiliate you are ripping off and possibly
even the traffic
network you may be running on. Instead, I recommend
using tools such as these to get ideas of what is proven to
work and implement those elements into your own
campaigns.
There are many competitive intelligence tools on the
market, but here are some good ones:
• Adbeat
• MixRank
• WhatRunsWhere
• Adplexity
Step 2: Researching Demographics
This is the foundation of your campaign and a crucial
step in determining your success. If you match up the
demographics of your offer with the demographics of the site
you advertise on, then you are already giving yourself a
great chance of success.
We will be using similarweb.com for demographic
research. You can also go to offervault.com, find the offer
you’re promoting, and then find the demographics of your
offer in one click. However, in this particular case, Offer
Vault does not have the demographic information for this
offer. We will be specifically researching the demographics
of the offer’s main website. In this case it is barkbox.com
Go to similarweb.com and simply type in the URL
of the website you are researching:
Click “Search” and it will take you to the site’s profile
of the website:
What we are primarily interested in are the top
referring sites, keywords, to publishing sites, and
similar sites. We will get optimal results if we
advertise on sites that cater to the same types of
audiences and sites as shown on the similarweb
profile:
After analyzing the basic profile, you should have a
general understanding of what kind of audience is
ideal for the offer.
Step 3: Finding Sites To Advertise On
This step is where we will try to find sites that match
the demographics of the offer. The method I have had most
success with regarding small media buys is by contacting
owners of niche forums. Often times these guys are
passionate about their niche and drive massive traffic, but
they have no idea about monetization. They either don’t
have any advertising on their site or they are making little to
no money by placing Adsense on their forum. They will
jump at the opportunity to advertise for you as you will be
able to offer much more money than they are already
receiving.
I will be discussing how to contact these owners in the
next step, but for now I will show you how to find these
forums. The first method is by using Google and simply
typing “(niche) +forum” (side note: if you have a profitable
PPC campaign you can search one of your profitable
keywords and contact sites directly. It works wonders if you
get deeper into media buying).
You will then check the demographics of these sites to
see if they match up with the demographics of the offer.
Keep in mind that these demographics don’t have to be
completely identical, but the more similar, the better. Here
are the demographics of the site I ended up advertising on
for my campaign. They don’t exactly match up, but I was still
able to get an amazing ROI.
Also, you want to target forums that are getting at least
30,000 views per month. To check traffic statistics, you can
also use similarweb.com.
Step 4: Contacting & Negotiating With Forum Owners
To start out, I recommend contacting 15-20 sites. The
reason why is because these are smaller sites that are not
usually contacted by advertisers so a large majority of them
will not even respond. In my experience, about 10-15% will
respond after you initially contact them. Of the 15-20 sites
you contact, you can realistically expect 2 or 3 of them to
respond. This is where you begin negotiating.
Usually, there should be a “contact us” link at the
bottom of the site where you can contact the site owner.
You don’t have to say anything fancy during your initial
contact. Here is the exact script I use:
“Hi (owner of forum),
I am interested in advertising on your site, and I wanted to
discuss rates for purchasing advertising space. Please
respond back with any information to (your email).
Regards,
(your name)”
Be sure to keep it professional and don’t use language
such as “would you like to make some extra cash?” You
don’t want to come off as a spammer, and you are more
likely to get a response if you seem like a person who is
serious about business. When negotiating a price, you will
want to pay as little as possible while giving yourself the
best possible chance of being profitable. Here is a simple
formula to figure out the maximum amount you should pay
per 1,000 impressions (aka CPM):
(offer payout) X (minimal CTR) X (minimal conversion
rate) X (1000)
In this case the offer payout is $15.00, the minimal CTR we
should expect is 0.5%, and the minimal conversion rate we
should expect is 1%. Using these numbers, the formula
would be calculated as such:
$15.00 X 0.005 X 0.01 X 1000 = 0.75
That means the most we should pay is 0.75 per one
thousand impressions of our ad which would be 0.75/1000
X 66,000 = 49.5 so the least we can pessimistically expect
to make is $49.5 per month on this site being pessimistic
about conversion rate and CTR. Keep this number in mind
when discussing rates for advertising space.
Remember, these forum owners often times have no
idea what their site is worth so you can get away with offering
as little as $25. Even if they are making $25 per month on
Adsense, they will love the fact that they are getting paid
immediately instead of monthly. However, keep in mind that
many of these forum owners will not waste their time with low
amounts so I recommend that you don’t just flat out offer $25
per month. Instead, ask the forum what they believe their
site is worth monthly. If they overshoot the price you are
willing to pay, show them the traffic statistics you researched
and explain what their site is worth. If negotiations come to a
standstill, then offer $49.5 (or whatever price you came up
with using the formula) per month as a take it or leave it
offer. You can offer higher than this amount, but remember
that this is the least you can expect to make per month. If
you want to give yourself the best chance of profitability,
then that is the highest price you should pay. I ended up
paying $25 for the first month of my campaign.
Get Traffic For Free
Now, this method is a little tricky to work with and there
are a few hurdles, but it can work out fine if you present it
properly. Instead of paying the owner up front, you can offer
the owner a portion of affiliate commissions from the sales
they can drive from their website. 50% is usually what gets a
deal done. This would require them trusting you that you will
actually pay them and that you will be honest with reporting
stats.
Step 5: Setting Up Tracking & Optimization
Unlike PPC and PPV, you will not be tracking dozens
and possibly hundreds or even thousands of
keywords/URLs. Instead, you will be tracking clicks and
conversions of 3-5 banner ads. You can use a tracking
platform such as FunnelFlux or Clickmagick, but I have a
much easier way for tracking.
You will be using simple sub-IDs for each banner you
create (you can also use the banners that come with the
offer from the CPA network). For each banner, you will use
one different sub-ID. It is very easy to create these links.
With Maxbounty you will simply go to the offer and enter “b1”
“b2” and “b3” for each banner by using the advanced
tracking options:
Each time you enter a different sub-ID you will get your
tracking code for the banner by scrolling down and clicking
on “get tracking code”
You will associate one sub-ID with each banner. Make
sure you tell the forum/site owner to evenly rotate your ads so
that they will get equal amounts of impressions. After
gathering enough data, you will then eliminate non-
profitable banners and keep the profitable ones. To check
your clicks and conversions to each banner, you simply click
on “REPORTS” and find the offer you are promoting.
You will then click on “Sub-ID” and a report will pop up
showing you the clicks and conversions from each banner.
Below is an example of what happened during the first
month of one of my campaigns so you can get an idea of
what you should do for optimization.
First 5 Days
Banner 1: 18 clicks, 0 conversions
Banner 2: 33 clicks, 2 conversions
Banner 3: 27 clicks, 0 conversions
So after 5 days, I already had two conversion for $30.00. I
had already obtained a positive ROI and the month had only
began. At this rate I would make $120 for the month and
have an ROI of over 400%. However, there was very little
data to work with and I still had to optimize the campaign. I
decided to drop banner 1 as it had a very low CTR along
with 0 conversions. Obviously, I decided to keep banner 2
running, and I also decided to keep banner 3 as it had a
pretty strong CTR.
After 10 Days
Banner 2: 83 clicks, 5 conversions
Banner 3: 67 clicks, 1 conversions
By dropping the 3rd banner, the clicks to banner 2 and
banner 3 increased and so did the conversions. I had
already made $90 and was on pace to make $270 for the
month.
After 15 Days
Banner 2: 125 clicks, 7 conversions
Banner 3: 105 clicks, 2 conversions
As expected, the CTR had dropped for both banners. You
can expect banner blindness to come into effect especially
with a lot of repeat visitors on forums.
After 20 Days
Banner 2: 160 clicks, 8 conversions
Banner 3: 129 clicks, 3 conversions
Again, the CTR dropped for both banners and was terrible
for banner 3. I decided to get rid of banner 3 and see how
much I could milk out of banner 2 for the remainder of the
month. It was already too late to start testing new banners
so I had to work with what I had.
After 30 days
Banner 2: 270 clicks, 14 conversions
In total, after the month was up I had made 14
conversions for $210. Not bad for a $25 investment.
Step 6: Scaling Up
It would be unwise to continue to use the same
banner for the next month as the CTR is constantly
dropping. It would eventually become non-profitable so I
would need to create new banners for the next month to
increase CTR and conversions. In order to scale up, you
can of course contact more sites using the demographic
research I showed you.
Also, remember the data we gathered from
similarweb.com? You can contact the top referring sites
and top publishing to advertise on. Sometimes these sites
will be part of an advertising network, but they will be
willing to negotiate direct buys. Simply use the contact
information on their site to inquire about advertising.
You can also simply sign up as an advertiser on the ad
networks the offer is being advertised on. Yes, there is
competition, but if there is high volume on the ad network,
then that most likely means a lot of people are able to profit
with the offer. You can see which ad networks are running
the offer in this section of similarweb:
If you want more in-depth training about how to run
campaigns on display ad networks, I go over that inside of
the CPA Firestorm Booster Package:
http://iamtjm.com/a9eihta/
Conclusion
I have shown you step-by-step how to generate
targeted traffic through small direct to site media buys. If you
follow these steps, I am very confident you can have success
with this excellent traffic source. Don’t listen to the “experts”
who say that media buying doesn’t work or that it is too
expensive or complicated. Media buying has always worked,
is working now, and will always work when done properly.
There is a reason why many of the top CPA marketers from
one of the top networks I work with use media buys as their
primary traffic source. It is no “loophole” or “hidden secret.”
It is a real, proven strategy that the top marketers are using
every single day, and this is one of the ways to do it
properly.
In my opinion, media buying is one of the best traffic
sources you can ever get into for CPA marketing. Unlike
PPC and PPV, there are little to no restrictions for getting
ads approved. There are literally millions of sites to choose
from so this can practically never become saturated and
competition is very rarely an issue. The simple and easy
demographic research allows you to laser target visitors that
will convert. Also, the way I teach you is cheaper than any
PPC or PPV method that I have seen. The example
campaign I showed got about $0.06 per click which I could
have easily made even cheaper if I created more effective
banners. Media buying may not be the most praised form of
traffic generation, but for me it is undoubtedly one of the
most effective.
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