cpa media kit 2017 apr24 - physiotherapy€¦ · [email protected] 1˜800˜387˜8679 955...

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MEDIA KIT 2017 CANADIAN PHYSIOTHERAPY ASSOCIATION [email protected] 1-800-387-8679 955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4 CANADIANS are MOVING moving MORE and moving BETTER with the help of PHYSIOTHERAPY Physiotherapists are improving the health of Canadians everyday CONNECT with our members today!

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Page 1: cpa media kit 2017 apr24 - Physiotherapy€¦ · advertising@physiotherapy.ca 1˜800˜387˜8679 955 green valley crescent, suite 270 | ottawa, ontario | k2c 3v4 media kit ˜ 2017

MEDIA KIT 2017

C A N A D I A N

P H Y S I O T H E R A P Y

A S S O C I A T I O N

[email protected]

955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4

CANADIANSare MOVINGmoving MORE

and moving BETTERwith the he lp of

PHYSIOTHERAPYPhys iotherap is ts a re improv ing

the hea l th of Canad ians everyday

CONNECTwith our members today!

Page 2: cpa media kit 2017 apr24 - Physiotherapy€¦ · advertising@physiotherapy.ca 1˜800˜387˜8679 955 green valley crescent, suite 270 | ottawa, ontario | k2c 3v4 media kit ˜ 2017

O U R

D E M O G R A P H I C

[email protected]

955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4

MEDIA KIT - 2017 1

M E E T Y O U R A U D I E N C E

OF ALL PRACTICINGCANADIAN PTs ARECPA MEMBERS

60%

R E A C H

A C R O S S C A N A D AH I G H L Y

E D U C AT E D

73%

402,200 ARE CLINIC

OWNERS

OF CPA MEMBERSARE FEMALE

AVERAGE AGE OFMEMBERS

BECOMING A PHYSIOTHERAPISTREQUIRES A MASTER’S DEGREE

MORE THAN 3,100STUDENT MEMBERS

SPECIAL INTEREST ANDCLINICAL PRACTICE DIVISIONS:14

ACUPUNCTURE, ANIMAL REHABILITATION,CARDIORESPIRATORY, GLOBAL HEALTH,LEADERSHIP, NEUROSCIENCES, ONCOLOGY, ORTHOPAEDICS, PAEDIATRICS,PAIN SCIENCE, PRIVATE PRACTICE, SENIORS' HEALTH, SPORT PHYSIOTHERAPY,WOMEN'S HEALTH

8,700F O L L O W E R S

9,500F O L L O W E R S

5,700F O L L O W E R S

OURMEMBERSHIPIS ENGAGED

A R E A S O F

S P E C I A LT Y

15,000MEMBERSACROSSCANADA

Page 3: cpa media kit 2017 apr24 - Physiotherapy€¦ · advertising@physiotherapy.ca 1˜800˜387˜8679 955 green valley crescent, suite 270 | ottawa, ontario | k2c 3v4 media kit ˜ 2017

C P A W E B S I T E P H Y S I O C A N H E L P . C AE M A I L S T O M E M B E R S

G E T YO U R M E S S AG E F R O N T

A N D C E N T R E O N C PA’ S

W E B S I T E . N E W P O S I T I O N S

& O P P O R T U N I T I E S

AVA I L A B L E .

CPA-MANAGED WEBSITE

FOR THE GENERAL PUBLIC.

PHYSIOCANHELP TEACHES

CANADIANS HOW TO PREVENT

INJURIES, MANAGE PAIN AND

KEEP MOVING.

PUT YOUR MESSAGE IN ANY OR ALL

OF CPA’S THREE NATIONAL NEWSLETTERS:

NATIONAL ROUNDS, PROFESSIONAL

DEVELOPMENT,

OR CLASSIFIEDS. 12x

YEAR

6x YEAR

14k REACH

14k REACH

30k REACH

C H O O S E Y O U R C H A N N E L S

[email protected]

955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4

MEDIA KIT - 2017 2

D I G I T A L O P P O R T U N I T I E S

P H Y S I O T H E R A P YC A N A D A

PEER REVIEWED JOURNAL

GIVES DIRECTION TO

CLINICALSCIENCE AND

REASONING, KNOWLEDGE

TRANSLATION, THERAPEUTIC

SKILLS AND PATIENT-CENTRED

CARE.

4x YEAR

11k REACH

P H Y S I O T H E R A P Y P R A C T I C E

P H Y S I OT H E R A P Y P R AC T I C E I S C PA' S M E M B E R

M AG A Z I N E A N D S E R V E S A S A N I M P O R TA N T S O U R C E

O F N E W S, I N F O R M AT I O N A N D

U P DAT E S I N T H E P R O F E S S I O N.

I T R E AC H E S A L L C PA M E M B E R S

AC R O S S C A N A DA .

P R I N T O P P O R T U N I T I E S

Page 4: cpa media kit 2017 apr24 - Physiotherapy€¦ · advertising@physiotherapy.ca 1˜800˜387˜8679 955 green valley crescent, suite 270 | ottawa, ontario | k2c 3v4 media kit ˜ 2017

2 0 1 7 R A T E S

P H Y S I O T H E R A P Y P R A C T I C E ( P T P )

1X 2X 4X 6X 8X

1/4 PAGE 693 679 665 651 624

1/2 PAGE 1365 1338 1310 1283 1229

FULL PAGE 2100 2058 2016 1974 1890

IFC 2940 2881 2824 2767 2712

OBC 3150 3087 3025 2965 2905

BELLY BAND 7500

2PG SPREAD 4500

P H Y S I O T H E R A P Y C A N A D A ( P T C )

1X 2X 4X 6X 8X

1/4 PAGE 693 679 665 651 624

1/2 PAGE 1365 1338 1310 1283 1229

FULL PAGE 2100 2058 2016 1974 1890

IFC 2940 2881 2824 2767 2712

OBC 3150 3086 3025 2965 2905

P O L Y B A G I N S E R T S ,F R O N T P A G E M A I L I N G S H E E T ,

A D V E R T O R I A L

E - N E W S L E T T E R S : N A T I O N A L R O U N D S ,P R O F E S S I O N A L D E V E LO P M E N T,

& C L A S S I F I E D S

1X 2X 3X

HEADER 750 1200 1800

MID PAGE 600 900 1050

LEADERBOARD 400 600 800

MID SIZE 300 500 650

DEADLINE: THE 10TH OF EVERY MONTH

MAILING: THE 2ND, 3RD AND 4TH

THURSDAY OF EVERY MONTH

H O M E P A G E A D

1X 2X 4X 12X

BANNER 2000 3000 6000 16000

SIDE BOX 1500 2500 5500 15000

PAGE SPONSORSHIP 1000 -- -- 10000

DEADLINE: THE 20TH OF EVERY MONTH

P H Y S I O C A N H E L P . C A

D I G I T A L R A T E S ( I N C A D $ )

P R I N T R A T E S ( I N C A D $ )

R E A C H 1 4 , 0 0 0

R E A C H 1 1 , 0 0 0

INQUIRE HERE FOR AVAILABILITY

[email protected]

955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4

MEDIA KIT - 2017 3

R E A C H 1 4 , 0 0 0

R E A C H 4 3 , 0 0 0

R E A C H 3 0 K / M O N T H

1X 2X 4X 12X

BANNER 2500 3500 6500 17500

SIDE BOX 2000 3000 6000 16500

PG. SPONSORSHIP 1000 -- -- 10000

DEADLINE: THE 20TH OF EVERY MONTH

Page 5: cpa media kit 2017 apr24 - Physiotherapy€¦ · advertising@physiotherapy.ca 1˜800˜387˜8679 955 green valley crescent, suite 270 | ottawa, ontario | k2c 3v4 media kit ˜ 2017

2 0 1 7 P R I N T S P E C S & D A T E S

TRIM+BLEED

8.75” WIDE11.25” DEEP

NO BLEED

8” WIDE10.5” DEEP

1/2 PAGE

8” WIDE5.125” DEEP

1/4 PAGE

3.875” WIDE5.175” DEEP

TRIM+BLEED

8.375” WIDE11.125” DEEP

1/2 PAGE

7.625” WIDE4.9” DEEP

1/4 PAGE

3.75” WIDE4.9” DEEP

CLOSING

MAILING

NOV

202016

PTP PTC

JAN

162017

JAN

202017

MAR

102017

MAR

202017

MAY

102017

MAY

202017

JUL

142017

JUL

202017

SEP

102017

SEP

202017

NOV

102017

DEC

182016

FEB

152017

MAR

252017

MAY

162017

JUN

222017

AUG

152017

SEP

282017

NOV

142017

JA

NU

AR

Y/F

EB

RU

AR

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P R I N T S P E C I F I C A T I O N S

D AT E S

8NOV

DOUBLE PAGE SPREAD

TRIM - 17 X 11BLEED - 17.25 X 11.25

LOOKING FOR A UNIQUE OPPORTUNITY?ALLOW US TO CREATE YOUR CUSTOMIZED

PACKAGE TO SUIT YOUR MARKETING

OBJECTIVES AND BUDGET.

THE ACCEPTANCE OF AN ADVERTISEMENT DOES NOT

REPRESENT AN ENDORSEMENT BY THE CPA. THE CPA

RESERVES THE RIGHT TO REFUSE ANY ADVERTISE-

MENT THAT DOES NOT MEET CPA POLICY OR

STANDARDS, OR THAT IS INCONSISTENT WITH

PUBLICATION STYLE AND/OR CONTENT.

[email protected]

955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4

MEDIA KIT - 2017 4

G E T I N T O U C H

ADVERTISERSARE ENCOURAGEDTO PROVIDE THEIRWEBSITE URL (OR OTHER

RELEVANT LINK TO THEIRPRODUCT) FORINCLUSION IN THE ONLINE VERSION OF THEMAGAZINE ANDJOURNA L.

ALL IMAGES PRESS-READY PDF

FORMAT:

• FONTS EMBEDDED/CONVERTED

TO OUTLINES

• DOCUMENT COLOUR

MODE: CMYK

• PHOTOS 300 DPI

!

Page 6: cpa media kit 2017 apr24 - Physiotherapy€¦ · advertising@physiotherapy.ca 1˜800˜387˜8679 955 green valley crescent, suite 270 | ottawa, ontario | k2c 3v4 media kit ˜ 2017

2 0 1 7 D I G I T A L S P E C S & D A T E S

D I G I T A L A D S L A Y O U T O P T I O N S

P H Y S I O T H E R A P Y . C A

SEARCH

CPA

NAV

MENUCPA

BLOG

CPA

PUBS

WELCOME TO CPA

CPA LANDING PAGE TEXT

CPA LANDING PAGE TEXT

SQUARE BOX 250PX BY 250PX

BANNER 700PX BY 90PX

P H Y S I O C A N H E L P . C A

WELCOME TO CPA

SQUARE BOX 300PX BY 250PX

BANNER 728PX BY 90PX

SEARCH

EN | FR

CPA LANDING PAGE TEXT

ARTICLE ARTICLE ARTICLE ARTICLE

NAV CONTENT

V I E W L I V E S I T E

CPA HEADER

CPA ARTICLES

HEADER BANNER

LEADERBOARD

SQ.BOX

SQ.BOX

CLOSING

MAILING

D AT E S

8NOV

NR PD CL

LASTTHURS

OFMONTH

--

1XEACH

MONTH

LASTWEDOF

MONTH

--

1XEACH

MONTH

E - N E W S L E T T E R S

HEADER BANNER 700PX BY 90PX

LEADERBOARD 470PX BY 210PX

MID PAGE 700PX BY 90PX

SQUARE BOX 250PX BY 250PX

[email protected]

955 GREEN VALLEY CRESCENT, SUITE 270 | OTTAWA, ONTARIO | K2C 3V4

MEDIA KIT - 2017 5

V I E W L I V E S I T E

CPA ARTICLES

MID PAGE