cpcu annual 2011 the networking and social media connection

P A R T N E R S ERATIONP A R T N E R S

The Networking and Social Media

Connection

Presented By:

Marty Murphy, CPCU, CMC

Senior Partner

Exceleration Partners

Excelerating Leadership Excellence

2 © Exceleration Partners 2011 ERATION

P A R T N E R S

Learning Objectives

• Understand what networking is all about and

why it is important.

• Discover the importance of creating “your

story”.

• Become familiar with online social media and

how you can utilize it to grow your career and

not derail it.

• Explore ways to keep networking warm, fuzzy,

and personal and not let it become too

systematized or automated.


P A R T N E R S

Why Network?

“Invisibility is Worse than Failure.”

~ Keith Ferrazzi, author, Never Eat Alone

Build your network before you need it!


P A R T N E R S

net•work•ing (nĕt’ wûrk iŋ’) ► n.

1. the developing of contacts or exchanging of information with others in an informal setting, as to further a career Source: Webster’s New World Dictionary, Third Edition

What is Networking?


P A R T N E R S

Networking Purposes

To find out what is going on in the marketplace

To advance within your current organization

To research a new job/career path

To do research and obtain advice

To build your brand

To find a job in the hidden market


P A R T N E R S

Successful Networking

Is a continuous process

Gets your name out in the marketplace

Shares your goals with those who can

potentially help

Allows you to make the contacts needed to

obtain an inside track to the company or job of

your dreams, even if it isn’t a dream yet

Is a two-way street—you need to give to

receive


P A R T N E R S

A Successful Networker

Makes it a natural process

Keeps it simple

Never “begins” or “ends” the process

Doesn’t keep score

Makes a point to touch base often


P A R T N E R S

How Jobs Are Filled

Public Job

Market

(Advertised)

25%

Hidden Job

Market

75%

Hidden Job Market

Positions filled by:

Networking

Internal hires

Search firms


P A R T N E R S

Types of Networking

Passive Networking:

• Being seen every day--meetings, in the

lunchroom, in the hallway, etc.

• Passively posting updates on social media

VS.

Active Networking:

• Actively setting a plan in motion--setting up

meetings with individuals, attending specific

meetings, using social media to find and meet

people, etc.


P A R T N E R S

Explode the Myth

Networking is not complicated…

– Observe.

– Ask questions.

– Listen well.

– Know your story--accurately articulate who you are.

…it just takes focus and action!


P A R T N E R S

Who Do You Network With?

• People you know inside of your organization —

your boss, co-workers and clients

• People you know inside other organizations

that you admire

• Individuals that are members of target

professional organizations

• Anyone else that can provide fresh points of

view and ideas


P A R T N E R S

How people

see you

Passions &

Interests

Skills

Job History

Lessons Learned

Personal World View

Professional Gifts

Core Themes

Who are you? What do you know how to do? How do you do what you do? Who do you do it for? Why do you do what you do?

Your Story

The 1st Key…Your Story


P A R T N E R S

Common Obstacles

Private Professional Story Public Professional Story


P A R T N E R S

Making Sense of Your Story


P A R T N E R S

Are you making a:

• Slight rewrite

• New chapter in an

existing book

• Whole new book

• Two separate

books

Making Sense of Your Story


P A R T N E R S

Your 2nd Key…How Are You Going To Do

It?

In Person

Social Media


P A R T N E R S

The Power of Social Media

Have you “Googled” yourself lately?

• You are being “Googled” all the time

• You may be surprised what you find

• The internet is a permanent record that can not

be erased

• You need to manage what is put on the web so

you can build your brand in the way you intend


P A R T N E R S 18

Which to Choose?

etc...


P A R T N E R S

For Each Social Media, Choose….

• Your specific strategy and purpose for

connecting

• Who are you going to connect with

• What type of information you are going to

share

• Frequency of sharing information


P A R T N E R S

Linkedin Basics

• Build your profile

• Join groups

• Add an Amazon reading list

• Upload Slide Share presentations

• Show events

• Post updates

• Connect to Twitter

- Picture - Certificates

- Summary - Education

- Experience - Recommendations


P A R T N E R S

Ways to Use LinkedIn

• Researching individuals.

• Researching companies.

• Researching groups.

• Looking for jobs.

• Promoting yourself.

• Pinging connections and staying in touch.

• Keeping notes about contacts.


P A R T N E R S

What Would You do?

• Happy with current role, always looking to

move ahead if the right opportunity arises.

• Ready for a job change, actively pursuing new

opportunities.

• Attending a meeting where certain people you

want to meet will be attending.


P A R T N E R S

Keeping it Personal

• Great relationships are not created simply by

electronic communications

• You may have “friends” and “connections”, but

to really connect, you need to know something

about them

• People do things for people they know and

trust

• How might you keep it personal?


P A R T N E R S

Keep Your Networking Real

• Your network is a patchwork of your entire life.

• You should guard your network with your life.

• The time you spend on nurturing, maintaining

and documenting is an investment.

• Your memory is not big enough for your

network.


P A R T N E R S

Thank You!

For More Information Contact:

Marty Murphy, CPCU, CMC

Senior Partner

Exceleration Partners

404-817-3685

[email protected]

cpcu annual 2011 the networking and social media connection

Documents

successful networking

active networking

networking warm

networking purposes

myth networking

networking nt wrk

online social media

power of social media