Institute of Rural Management, Anand

Certificate Programme

in Dairy Management

Partnering Rural Milk Producers and Dairy Management Professionals

justice in Indias rural society. IRMA strives toachieve this mission by Educating a new breed of professional rural

managers having appropriate values and ethosto help rural organisations and institutions inprofessionalising their management andempower rural people through self-sustainingprocesses;

Training policy makers, directors, generalmanagers, and those in charge of specificmanagerial functions in such enterprises andprojects;

Building new rural management knowledgeand theories through action-oriented andproblem-solving research and consultancy; and

Influencing public policies through policyoriented research and consultancy.

Other Major Programmes Fellow Programme in Rural Management

(FPRM) - a doctoral level programme Programme in Rural management (PRM) a

two Post-graduate level programme Management Development Programmes

(MDPs) short duration programmes Consultancy and Research Projects - short as

well as long terms projects

The Institute of Rural Management, Anand (IRMA)was established in 1979 at Anand, Gujarat with thesupport of the Swiss Agency for Development andCo-operation (SDC), the Government of India, theGovernment of Gujarat, the erstwhile Indian DairyCorporation and the National Dairy DevelopmentBoard (NDDB) to provide management education,training, research and consultancy support to co-operatives and rural development organisations inIndia. Based on the successful experience of thedairy farmers of Gujarat, milk producers in manyother states were being organised into dairy co-operatives, known as Anand Pattern Co-operatives(APCs). Over the years, as some of the basicprinciples of APCs began to be applied to othercommodity sectors, such as oilseeds, fruits andvegetables, forestry, and fisheries, IRMAs clienteleand activities also diversified to include otherforms of organisations and other sub sectors. Inthis process, IRMA has brought within its ambitseveral non-governmental developmentorganisations, government developmentprogrammes, international developmentorganisations, and funding agencies which addressthe issues of rural development.IRMAs mission is to promote sustainable, eco-friendly and equitable socio-economicdevelopment of rural people through professionalmanagement of their institutions. The core ofIRMAs operating philosophy is to build andsustain a partnership between rural people andcommitted professional managers. Through this,IRMA strives to contribute to the processes ofpromoting sustainable development and social

The Institute with a MissionPartnering Rural Milk Producers and Dairy Management Professionals

needs of the dairy sector. This is for sponsoredcandidates from dairy promoting agencies likeNDDB, Federations and their member Unionslike Gujarat Co-operative Milk MarketingFederation (GCMMF) and Amul etc., Thisprogramme consists of classroom segment havingthree terms of eight weeks duration each followedby a six months Apprenticeship / Internship. Fordetails of courses, see Table-1.For the first programme, IRMA in association withGCMMF has already initiated the process ofidentifying the candidates. These candidates eitherhave been identified through the IRMA admissiontest or through a similar online test administeredby the sponsored organisation. They will be invitedfor a personal interview at IRMA. Selection ofcandidates will be jointly done by IRMA and thesponsored organisation based on performance inthe written and interview. Similar initiative willbe taken up with few other Federations foridentifying some more candidates from the firstprogramme itself.Programme will be managed by a committee of 5faculty members from IRMA, who will also beresponsible for curriculum development,engagement of faculty from external and internalsources apart from developing such rules,regulations, norms and guidelines for effectiveconduct of the programme.

There is need for professional managementeducation in sectors of applied rural management,which is currently not fully met. This need is to beseen against the heightened interest of state, marketand civil society organisations in reaching andserving rural people as producers. There is anincreasing demand from organisations for work-ready candidates who can hit the groundrunning. This calls for a mix of work experienceas well as specialized and sector specificmanagerial capabilities.The dairy sector in India has shown remarkabledevelopment in the past decade and India has nowbecome one of the largest producers of milk andvalue-added milk products in the world. The dairysector has developed through co-operatives inmany parts of India. Indias modern dairy sectorhas expanded rapidly. From an insignificant200,000 litres per day (lpd) of milk being processedin 1951, the organized sector is presently handlingsome 20 million lpd through over 400 dairy plants.So, there is an immediate need for professionallyqualified dairy mangers in the sector. NationalDairy Development Board(NDDB) is launchingNew Generation Cooperatives Initiatives acrossstates and Cooperative Milk Marketing Federationsand their member Unions in Gujarat, Karnataka,Kerala, Rajasthan, Punjab, Haryana, Uttar Pradesh,Bihar, Maharashtra and Madhya Pradesh etc., arealso looking for such managers.Keeping in view such scenario, IRMA is launchinga Certificate Programme in Dairy Management(CPDM) of six months duration beginningDecember 2008 to cater to managerial manpower

Certificate Programme in Dairy Management

Partnering Rural Milk Producers and Dairy Management Professionals

Objective: To train new recruits or existing employees of dairy development promoting organizationslike NDDB, Federations like GCMMF, Unions like AMUL and Producer Companies for DairyManagement Services in all functional areas.

Programme: Programme will be of six -month duration comprising of three classroom terms of eight-week duration. Successful completion of classroom terms will be followed by six months on-the-job apprenticeship / internship.

Eligibility: Any graduate with 50% marks in aggregate selected through processes of written test andinterview jointly conducted by IRMA and the sponsoring organization either from amongexisting employees or newly recruited persons.

Sponsorship: The candidates should be sponsored by any one of the organizations mentioned in theobjective. Sponsoring organizations may offer stipend during the programme.

Total Intake: 40 60 participants.Design: The programme is designed around 3 classroom terms. Each classroom term will have about

equivalent of 6 credit of workload. The programme also involves apprenticeship/ internshipof six months duration. (1 credit = 24 sessions of 90 minutes duration each and requiresabout equivalent time for preparation)

Tuition Fee: The fee for the programme will be Rs. 1, 50,000/- per participant. The tuition fee will includethe cost of teaching materials generated by faculty.

Expenses: At present, sponsoring organizations have to arrange for the lodging and boarding of theparticipants which is expected to cost approximately Rs 6000 per month. This is expected tobe borne out of the stipend amount the sponsoring organization provides.

In addition each participant is expected to possess a PC/Laptop costing about Rs 25,000/-.

Table-1: Spread of Courses across Classroom Terms

Course CreditGroup Dynamics & Collective Action 1.0

Term-I Economics for Dairy Management 1.0Financial Accounting for Dairy Management 1.0

6-credits Quantitative Applications for Dairy Management 1.0Dairying and Rural Livelihoods 0.5

8-weeks Gender Empowerment and Dairying 0.5Milk Procurement Operations Management 0.5Managerial Analysis & Communication-I 0.5Finance for Dairy Management 1.0

Term-II Managing Producers Organizations 1.0Marketing of Milk & Dairy Products 1.0

6-credits Dairy Production Operations Management 1.0Human Resources in Dairy 1.0

8-weeks Legal Environment of Dairying 0.5Managerial Analysis & Communiation-II 0.5Quality Management in Dairying 0.5

Term-III Supply Chain & Distribution Management 0.5Strategic Issues in Dairy Sector 1.0

6-credits Information System for Dairy Management 1.0Research Methods for Dairy Sector 0.5

8-weeks Planning, Budgeting & Costing in 1.0Product Planning & Marketing 1.0Energy and Waste Management in 0.5

Assistance will be available to improve proficienty EnglishLanguage & Computer Applications.

Successful completion of classroomterms will be followed by six monthsApprenticeship / Internship in theselected organizations.

Successful completion of theApprenticeship / Internship mayresult in assured placement in thesponsored organization.

Overview of Certificate Programme in Dairy Management (CPDM)

For Further Information Contact:

CoordinatorCertificate Programme inDairy ManagementInstitute of Rural Management(IRMA)Anand 388 001Gujarat, India

Website: www.irma.ac.inemail: cpdm@irma.ac.inPhone:91-2692-260181/260186Fax: 91-2692-260188

Partnering Rural Milk Producers and Dairy Management Professionals