c/p/r revives your magazine

DESIGNAURAS

ROBERTSUGAR

DESIGNAURAS

USING CPR TO REVIVE YOUR PUBLICATION

AncestrySeptember / OctOber 2006, VOL. 24 / NO. 5$4.95 U.S. $5.95 caNada

How to Tell Your Story

Taking Care of the Family Business

Hot on tHe trail of tHe family outlaw

Roots to African AmericanLives

When redesigning or updating your magazine, here’s an interesting approach to finding the right mix of design and content...

When the Good Die Young

DNA Seals the Deal

Nature, Nurture or What?

When redesigning or updating your magazine, here’s an interesting approach to finding the right mix of design and content...

Three Kinds of Design

Every magazine uses three types of design elements that make up each issue...


Concept

This level comprises the issue map and all of the template elements for type styles, navigation elements and grid use in every issue.


Concept

Comprehensives

This is the familiar level at which pages of individual issues are designed (using of course the template from the concept level).


Concept

Comprehensives

CreativesWhatever talent, skills, and idiosyncratic interests designers bring to the pages at the service of the magazine’s branding make up the “creative” level.


ConceptCPR is all about the concept level. Finding the right mix of content that creates the most interesting balance of story types among features, departments and special sections make a book have more interesting design.

Special Advantages of Trade, Enthusiast

& Association Pubs:


& Association Pubs:Esoteric Interest Defines Scope

The subject matter is easily defined and the content of the magazine is easy to structure.



Highly Definable, Colluding Demographic

The readership is interested in the subject and the subject defines the readership universe, and they are already really interested.




Corollary Advertisers

Trades, hobbies, and professions all have easily identified vendors that serve the association or community.





Knowledge Assets

Associations and enthusiast groups are composed of many experts and leaders as a matter of definition.





Knowledge Assets

Organizational Assets

Often these associations create programs and have a history of service that can be mined for content.

What is C/P/R?

CPR

What is C/P/R?

Community

PR

What is C/P/R?

Community

Product or Process

R

What is C/P/R?

Community

Product or Process

Reference

Community

CommunityShare an Esoteric Language

( A r g o t )


( A r g o t )

Share Common Environments ( W o r k o r P l A y S P A c e )


( A r g o t )


Share Similar Experiences ( S h o P t A l k )


( A r g o t )



Share Professional Passions ( h i S t o r y , i S S u e S & e v e n t S , F u t u r e )


( A r g o t )



Share Professional Passions ( h i S t o r y , i S S u e S & e v e n t S , F u t u r e )

Share Exclusivity ( u S / n o t t h e m )

Product

ProductProducts

( A P P l i c A t i o n , P r o D u c t i o n , v A l u e )

ProductProducts


Techniques ( e F F i c i e n c y & c r e A t i v i t y )

ProductProducts


Techniques ( e F F i c i e n c y & c r e A t i v i t y )

Processes ( u n D e r l y i n g t e c h n o l o g y )

Reference

ReferenceExpertise

( m A S t e r S & h e r o e S )

ReferenceExpertise


Perspective ( r A t e , r e v i e W , P r o g n o S t i c A t e )

ReferenceExpertise


Perspective ( r A t e , r e v i e W , P r o g n o S t i c A t e )

Authority ( S t A n D A r D S & l e A D e r S )

Here is a redesign that uses CPR as the basis for rethinking the issue map.

SPECIAL SECTION: RETAIL DEVELOPMENT/SOUTHERN CALIFORNIA AND THE SOUTHEAST

U r b a n L a n d January 2005 11

Contents

Features

54

J A N U A R Y 2 0 0 5 � V O L U M E 6 4 � N U M B E R 1

Entertainmentfutures.

California crunch.

O N T H E C O V E R :Photo: Corbis

M O R E C O N T E N T S O N F O L L O W I N G PA G E �

59Strip shopping.

J A N U A R Y 2 0 0 5 � $ 1 5 . 0 0

RETAIL FORMATS n INFILL DEVELOPMENT n FINANCE TRENDS n SOUTHERN CALIFORNIA/SOUTHEASTRETAIL FORMATS n INFILL DEVELOPMENT n FINANCE TRENDS n SOUTHERN CALIFORNIA/SOUTHEAST

90

54 Entertaining Destinations M I C H A E L D. B E YA R D

An entertainment paradigm seems to have emerged,and it appears to be the real thing.

59 Gaming Retail S T E V E B E R G S M A N

There is still plenty of room for retail on the Strip.

66 Going “Off Mall” B R A D B E R T O N

Department store chains are experimenting with a newformat to capture convenience-oriented customers.

74 Lost in Translation YA R O M I R S T E I N E R A N D N AT H A N I E L P O T E E T

E S S AY: Now is the time to rethink andrearticulate the nomenclature of the retaildevelopment industry.

80 Neighborhood Shopping M I C H A E L D. B E YA R D , M I C H A E L

PAW L U K I E W I C Z , A N D A L E X B O N D

Ten strategies can help rebuild neighborhood retail.

90 Retail Hotspots B E T H M AT T S O N - T E I G

Retailers get creative to land stores in an increasinglycrowded California market.

92 Heading South B E T H M AT T S O N - T E I G

A growing population base in Florida, Georgia, andAlabama piques retailers’ interest.

108 The Debt and Equity Scene M I K E S H E R I D A N

F I N A N C E T R E N D S : With low interest rates, active lenders, and an improving economy boasting good jobgrowth and reasonable net absorption, 2005 is shaping up to be a unique time in the history of commercial real estate investment.

New track.66

The old contents show a journal archetype with lots of small evenly-weighted feature stories. . .

12 U r b a n L a n d January 2005

110 Net Lease Transactions D A R I N L . B U C H A LT E R A N D M I K E S Y E R S

F I N A N C E T R E N D S : More companies could enterinto net lease transactions to restructure real estateassets and capitalize on favorable market conditions.

112 Global Real Estate Securities L E E M E N I F E E

F I N A N C E T R E N D S : Direct investments ininternational property markets provide competitivereturns, plus variable diversification benefits.

Departments16 Point of View

The Wal-Mart Challenge Dale Mulartrick and David Silver To succeed alongside this category killer requires sharpened operations.

20 Capital Markets Managing for the Crisis Bowen H. McCoy In uncertain times like these, effort above and beyondthe usual must be devoted to strategic thinking.

24 At Issue Eminent Domain in Economic Development Leonard Zax and Rebecca L. Malcolm Are courts going to require a fundamental change in public/private partnerships?

32 In Practice Forgotten Urban Land Daniel T. Kildee Using tax foreclosure as a community developmenttool, a new initiative has resulted in the most progressive land banking law in the nation.

37 Solution File Transit Dependent William P. Macht A child care center and an indoor transit center arehelping to revitalize a blighted neighborhood.

41 In Print, Etc.

46 Developments

48 Open Portfolio Upping the Mall Ante Denise Orr Setting the standard for the next generation ofmall design in India.

53 This Issue

122 Community Builders Profile

136 Back Page In Pursuit of Place Sam Newberg Henry Beer talks about ways to make design inclusive.

Contents continued from page 11

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Volume 64, Number 1Urban Land (ISSN 0042-0891) is published monthly (except com-bined November/December issue) by ULI–the Urban Land Institute,1025 Thomas Jefferson Street, N.W., Suite 500 West, Washington,D.C. 20007-5201; www.urbanland.uli.org. ©2005 ULI–the UrbanLand Institute, all rights reserved. Receipt of Urban Land is a ben-efit of membership in ULI–the Urban Land Institute. Single and mul-tiple copies are available through ULI Publications Orders (800-321-5011 or E-mail: [email protected]); single-copy price, $15; $9 eachfor five to 24 copies; $4.50 each for 25 or more copies.

Opinions expressed in articles or columns appearing in Urban Landare those of the author(s) or person(s) quoted and are not neces-sarily those of Urban Land or of ULI–the Urban Land Institute. Ad-vertisements appearing in the magazine do not constitute or implyendorsement by Urban Land or ULI–the Urban Land Institute. UrbanLand assumes no responsibility for the loss or damage of unsolicitedmanuscripts or graphics. The contents of this publication are pro-tected by copyright and may not be reproduced in whole or in partor in any form without written authorization. Requests for reprint per-mission, editorial guidelines, and editorial calendar should be sentto Yvonne Stanton (E-mail: [email protected]). Letters about articlesand columns published in Urban Land, as well as commentsabout other topics of interest to its readers, can be sent by e-mail to [email protected] or [email protected]. (Note: submis-sions are subject to editing for clarity, style, and length.)

Postmaster: Send address changes and circulation inquiries to Urban Land, Member Services Division, ULI, 1025 Thomas Jeffer-son Street, N.W., Suite 500 West, Washington, D.C. 20007-5201.Periodicals postage paid at Washington, D.C., and additional mailingoffices. Printed in the U.S.A.

124

Forum Looks at Emerging Land Use Issues, Impact on Growth Issues

President's Message: Why SustainableGrowth Matters Now More Than Ever

Energizing Allentown’s Vision

Gladstone Receives ULI Washington Lifetime Achievement Award

Plus: � Who’s Who at ULI and the

ULI Foundation � ULI Calendar of Events

InsideULI

India shops. 48

www.urban land.u l i .o rg

. . .The departments have no structure or organizing editorial themes that further the magazine mission or branding.

J A N U A R Y 2 0 0 6 U R B A N LA N D 11

74 Breaking theCycle of PovertyCHARLES LOCKWOOD

After the outlay of hundreds ofbillions of dollars to alleviatepoverty, the question is, whyare these efforts not working?

79 RedevelopingDowntownPATRIC IA L . K IRK

A shift in the public’s perceptionof living in high-density urbanenvironments is converging withmarket forces and efforts by localgovernments to revitalize cities,creating momentum that ismoving urban redevelopmentforward at unprecedented speed.

84 Resettling inPhiladelphiaADAM GLASER

Science, jobs, and newresidents are turningPhiladelphia into one of themost vital and successful mixed-use urban areas in the country.

87 KeepingTraditions inHighland ParkDOUGLAS R . PORTER

A small city outside Chicagotakes big steps to meetaffordable housing needs.

90 Toronto in LightsALBERT WARSON

A Hollywood-style megastudioand media village underconstruction in a deadindustrial zone on Toronto’scentral waterfront promisesto kick-start a long-awaitedrevitalization.

94 FinancingMixed-UseDevelopmentALAN GOODKIN

Efficiently priced capital isavailable for well-conceivedprojects.

JANUARY 06 urbanland

50 A Rude AwakeningBARBARA KREISLER

It has been five months since Hurricane Katrinadevastated the Gulf Coast. Urban Land offers a 24-pagespecial report with an overview, recommendations, andessays from urban planners, local business leaders,developers, architects, and academia regarding the futureof the Crescent City.

58 ULI’SRecommendationsfor RebuildingNew Orleans

64 Visions forNew OrleansRON NYREN

Representatives from theacademic, development,business, and preservationcommunities discuss therebuilding of New Orleans.

67 OperationRebirthPRES KABACOFF

Development needs to beconnected to New Orleans’sneighborhoods.

68 Rebuilding the Soul of New OrleansWARREN WHITLOCK

For New Orleans to berebuilt successfully, it mustbe objective about its past.

70 Louisiana’sCoastal PlightCHARLES P ICCIOLA

The future safety ofNew Orleans cannot beensured without rebuildingLouisiana’s wetlands.

72 Rebuilding the Gulf CoastKEVIN SHANLEY

We must learn from thistragedy, ask the hardquestions about rebuilding,and move ahead skillfullyand quickly.

ON THE COVER:PHOTO: CADE MART IN

VO L U M E 6 5 , N U M B E R 1 W W W. U R B A N L A N D. U L I .O R G

The new design has fewer features divided into a large “A” package and smaller “B” stories. It makes for a more interesting TOC. . .

12 U R B A N LA N D J A N U A R Y 2 0 0 6

96 Land Writes

96 Preserving AffordableHousingJOHN McCARRON

When it comes to the future of affordablerental housing, what is new is a nationalrefocusing on the urgent need to preservewhat is old.

99 Toward a New Discourse on Mixed-Use DevelopmentELLEN BERKOWITZ

More needs to be done to offset thesignificant impediments currently interferingwith the creation of these projects on acommunitywide scale.

101 Planning DowntownBrooklynJONATHAN BARNETT

Today’s downtown Brooklyn has longfulfilled and surpassed the objectives setin its first downtown plan.

104 Saving Moose JawSTEVE BERGSMAN

The population of this Saskatchewan city iscoming back and employment has reachedan all-time high. Community involvementand a return to historic roots are creditedwith creating a healthy and expandingtourism industry.

24 DevelopmentsNew York City Promotes GreenAffordable Housing

Best Affordable HousingDevelopments Named

BuildingGreen Announces2005 Top Ten Green BuildingProducts

Federal Tenants Drive Mixed-Use Redevelopment

The Resilient City: How Modern CitiesRecover from Disaster

Curing Fire Hazardswith Healing Hooves

Washington’s New Mixed-Use Gospel

In Memoriam—Longtime ULI Leader Charlie Shaw

A New Kind of Aging in Place

Former D.C. Convention Center Site Transformed into Public Park

32 Dialogues32 ULIAccommodating Need, Preparing for GrowthMARILYN J . TAYLOR

Tough choices will need to bemade about what, when, andwhere rebuilding occurs inNew Orleans.

34 HousingRaising the Roof in New OrleansMARK MURO AND

BRUCE KATZ

How should the nation go aboutrebuilding a flood-prone, raciallydivided city of great character andsoul so that it reemerges moreinclusive, sustainable, andprosperous than before?

40 RetailThe Forgotten Frontier of RetailingMICHAEL BEYARD

America’s inner-city, minorityneighborhoods are still theforgotten frontier of retailing.

42 ULXRetail LookJAMES MIARA

Ten remade malls havetransformed the role ofmalls in American societythrough creative design.

106 ProActive106 In PracticeThe Marketing Mixfor Mixed UseKEN BECKER

Not only is the marketing mixdifferent, but there also are newmarket segments that must bereached.

108 Open SpaceThe Value of Urban Open SpaceRICHARD HUFFMAN

Philadelphia’s RittenhouseSquare illustrates how urbanpublic open space can addvalue to adjacent privateproperties.

113 Green UseGreening Downtown GreensMARY VOGEL

Some cities are striving to maketheir building sites and parks as“green” as their buildings.

118 Solution FileSuburban IndustrialChic LoftsWILL IAM P. MACHT

Finding the economics in a single-floor warehouseconversion.

120 In Print, Etc.Cities in the Wilderness: A New Vision of Land Use in America

The Long Emergency: Survivingthe Converging Catastrophes ofthe Twenty-First Century

160 Back PageA Call for Action in New OrleansTHOMAS MURPHY

We desperately needtranslators—those who cancommunicate across thedivisions—to get us untangled.Then, we need decisions.

Departments16 UL Mail Box

21 This Issue

158 ULI Calendar

127 Regional Spotlight: Arizona

157 Advertisers Index

JANUARY 06 urbanland

. . .As does creating editorial packages for the departments, which help “brand” the magazine.


New York CityPromotes GreenAffordable HousingNew York City is expanding its lead-ership in green building beyondcommercial construction to afford-able housing, the occupants ofwhich stand to benefit the mostfrom the associated cost savings

and improved health outcomes. Thecity’s new green building standardsset environmentally responsibleguidelines for the construction andrenovation of many building proj-ects paid for with city capital funds.

The city’s Department of HousingPreservation and Development(HPD) recently worked with the NewYork State Energy Research andDevelopment Authority (NYSERDA) tobroaden its energy efficiency guide-lines. About 800 buildings slated for

development now meet criteria setby the Green Communities Initiative,a five-year, $555 million initiative ofthe Natural Resources DefenseCouncil and the Enterprise Founda-tion to build 8,500 green affordablehomes nationwide that promotehealth, conserve energy, and pro-vide easy access to jobs, schools,and services.

In just one year, Enterprise,which helps build affordable hous-

ing, has invested more than$27 million in grants, loans, and taxcredit equity in New York City tocreate more than 470 green, afford-able apartments under the GreenCommunities Initiative. New YorkCity–based Citigroup is awarding a$1.5 million grant, made possible bythe Citigroup Foundation, toEnterprise in support of GreenCommunities.

Best AffordableHousing ProjectsNamedThe Domingo Viernes Apartments,an abandoned bus storage siteredeveloped into affordable housingfor low-income families and seniorsin Seattle, won the grand prize inAffordable Housing Finance maga-zine’s inaugural Readers’ ChoiceAwards for the nation’s best afford-able housing developments.

Other prize winners include rehabil-itation projects like the InternationalHotel Senior Housing development inSan Francisco, and ground-up proj-ects like the Valle del Sol complex inStockton, California, which servesarea agricultural workers. DupontCommons in Washington, D.C., pro-vides homeownership to first-timebuyers, while the Folsom/Dore Apart-ments house the homeless in SanFrancisco. The distinctive rehabili-tated mixed-use building of theYWCA in Boston provides affordablehousing while sharing space with theBoston Lyric Stage, high school class-rooms, and a restaurant/café.

Resources tapped by the proj-ects’ sponsors include federal andstate low-income housing tax cred-its, low-interest bank loans, andaffordable housing loans and grantsfrom a variety of federal, state, andlocal agencies. The unique financingstrategies include those of DupontCommons, which received $3 mil-lion in an interest-free constructionloan raised by area religious lead-ers, and the Cuyler-Brownsville revi-talization project, which got its startwhen Savannah, Georgia, used its

EN

TER

PR

ISE

CO

MM

UN

ITY

developpower of eminent domain to obtain124 properties.

The Domingo Viernes Apart-ments, which was chosen bestoverall affordable housing projectin the nation, is the first affordablehousing project built in the city’sChinatown area in 50 years. The$15.4 million development, a proj-ect of the Seattle Chinatown Inter-national District Preservation andDevelopment Authority, provideshousing, a community center, anda multilingual library in an areawhere 57 percent of the residentslive below the poverty level.

One of the financing solutionscame from the Seattle Office ofHousing’s housing trust fund, whichsets aside a portion of propertytaxes for affordable housing projectsand contributed $2.5 million to theproject. The rest of the fundingcame from a U.S. Bank permanentloan; the Washington State Housing

Finance Commission, which pro-vided $7.8 million in tax-exemptbonds; the Washington MutualBank, which provided $4.6 millionin equity for the 4 percent low-income housing tax credits; a Seat-tle Housing Authority deferred loan;and a Federal Home Loan Bank ofSan Francisco affordable housingprogram grant.

The winners in the other eightcategories were:

l BEST FAMILY PROJECT North BeachPlace, San Francisco, California;developers: Bridge Housing Corp.,John Stewart Company, and EMJohnson Interest, Inc.

l BEST HOMEOWNERSHIP

PROJECT Dupont Commons,Washington, D.C.; developers:Washington Interfaith Network,Fort Dupont Resident Council,Enterprise Homes Inc., andNehemiah Homes Inc.

l BEST MASTER-PLANNED

COMMUNITY Cuyler-Brownsville,Savannah, Georgia; developers:

city of Savannah, Mercy Housing,and local development partners.

l BEST REHAB PROJECT YWCA,Boston; developer: YWCA Boston.

l BEST RURAL/FARMWORKER

PROJECT Valle del Sol, Stockton,California; developer: AsociacionCampesina Lazaro Cardenas.

l BEST SENIORS’ PROJECT Inter-national Hotel Senior Housing,San Francisco; developers: Inter-national Hotel Senior Housing Inc.and Chinatown Community Devel-opment Center.

l BEST SPECIAL NEEDS/SINGLE-

ROOM-OCCUPANCY (SRO)

PROJECT Folsom/Dore Apart-ments, San Francisco; developer:Citizens Housing Corp.

l BEST URBAN PROJECT MandelaGateway, Oakland, California;developer: Bridge Housing Corp.

The Domingo Viernes Apartments, inSeattle, Washington, was chosen bestoverall affordable housing project.

International Hotel Senior Housingin San Francisco was chosen bestseniors’ project (above) and theFolsom/Dore Apartments in SanFrancisco was named best specialneeds/SRO project (top).


ments

Each section has its own design theme and variation.


New York CityPromotes GreenAffordable HousingNew York City is expanding its lead-ership in green building beyondcommercial construction to afford-able housing, the occupants ofwhich stand to benefit the mostfrom the associated cost savings

and improved health outcomes. Thecity’s new green building standardsset environmentally responsibleguidelines for the construction andrenovation of many building proj-ects paid for with city capital funds.

The city’s Department of HousingPreservation and Development(HPD) recently worked with the NewYork State Energy Research andDevelopment Authority (NYSERDA) tobroaden its energy efficiency guide-lines. About 800 buildings slated for

development now meet criteria setby the Green Communities Initiative,a five-year, $555 million initiative ofthe Natural Resources DefenseCouncil and the Enterprise Founda-tion to build 8,500 green affordablehomes nationwide that promotehealth, conserve energy, and pro-vide easy access to jobs, schools,and services.

In just one year, Enterprise,which helps build affordable hous-

ing, has invested more than$27 million in grants, loans, and taxcredit equity in New York City tocreate more than 470 green, afford-able apartments under the GreenCommunities Initiative. New YorkCity–based Citigroup is awarding a$1.5 million grant, made possible bythe Citigroup Foundation, toEnterprise in support of GreenCommunities.

Best AffordableHousing ProjectsNamedThe Domingo Viernes Apartments,an abandoned bus storage siteredeveloped into affordable housingfor low-income families and seniorsin Seattle, won the grand prize inAffordable Housing Finance maga-zine’s inaugural Readers’ ChoiceAwards for the nation’s best afford-able housing developments.

Other prize winners include rehabil-itation projects like the InternationalHotel Senior Housing development inSan Francisco, and ground-up proj-ects like the Valle del Sol complex inStockton, California, which servesarea agricultural workers. DupontCommons in Washington, D.C., pro-vides homeownership to first-timebuyers, while the Folsom/Dore Apart-ments house the homeless in SanFrancisco. The distinctive rehabili-tated mixed-use building of theYWCA in Boston provides affordablehousing while sharing space with theBoston Lyric Stage, high school class-rooms, and a restaurant/café.

Resources tapped by the proj-ects’ sponsors include federal andstate low-income housing tax cred-its, low-interest bank loans, andaffordable housing loans and grantsfrom a variety of federal, state, andlocal agencies. The unique financingstrategies include those of DupontCommons, which received $3 mil-lion in an interest-free constructionloan raised by area religious lead-ers, and the Cuyler-Brownsville revi-talization project, which got its startwhen Savannah, Georgia, used its

EN

TER

PR

ISE

CO

MM

UN

ITY

developpower of eminent domain to obtain124 properties.

The Domingo Viernes Apart-ments, which was chosen bestoverall affordable housing projectin the nation, is the first affordablehousing project built in the city’sChinatown area in 50 years. The$15.4 million development, a proj-ect of the Seattle Chinatown Inter-national District Preservation andDevelopment Authority, provideshousing, a community center, anda multilingual library in an areawhere 57 percent of the residentslive below the poverty level.

One of the financing solutionscame from the Seattle Office ofHousing’s housing trust fund, whichsets aside a portion of propertytaxes for affordable housing projectsand contributed $2.5 million to theproject. The rest of the fundingcame from a U.S. Bank permanentloan; the Washington State Housing

Finance Commission, which pro-vided $7.8 million in tax-exemptbonds; the Washington MutualBank, which provided $4.6 millionin equity for the 4 percent low-income housing tax credits; a Seat-tle Housing Authority deferred loan;and a Federal Home Loan Bank ofSan Francisco affordable housingprogram grant.

The winners in the other eightcategories were:

l BEST FAMILY PROJECT North BeachPlace, San Francisco, California;developers: Bridge Housing Corp.,John Stewart Company, and EMJohnson Interest, Inc.

l BEST HOMEOWNERSHIP

PROJECT Dupont Commons,Washington, D.C.; developers:Washington Interfaith Network,Fort Dupont Resident Council,Enterprise Homes Inc., andNehemiah Homes Inc.

l BEST MASTER-PLANNED

COMMUNITY Cuyler-Brownsville,Savannah, Georgia; developers:

city of Savannah, Mercy Housing,and local development partners.

l BEST REHAB PROJECT YWCA,Boston; developer: YWCA Boston.

l BEST RURAL/FARMWORKER

PROJECT Valle del Sol, Stockton,California; developer: AsociacionCampesina Lazaro Cardenas.

l BEST SENIORS’ PROJECT Inter-national Hotel Senior Housing,San Francisco; developers: Inter-national Hotel Senior Housing Inc.and Chinatown Community Devel-opment Center.

l BEST SPECIAL NEEDS/SINGLE-

ROOM-OCCUPANCY (SRO)

PROJECT Folsom/Dore Apart-ments, San Francisco; developer:Citizens Housing Corp.

l BEST URBAN PROJECT MandelaGateway, Oakland, California;developer: Bridge Housing Corp.

The Domingo Viernes Apartments, inSeattle, Washington, was chosen bestoverall affordable housing project.

International Hotel Senior Housingin San Francisco was chosen bestseniors’ project (above) and theFolsom/Dore Apartments in SanFrancisco was named best specialneeds/SRO project (top).


ments


From Boston to San Francisco, citiesand states are scrambling to find ways torenew their existing stock of physically worn-out—and financially tapped-out—rental hous-ing. They are challenging developers, for-profitfirms and nonprofit organizations alike, tocome up with new forms of ownership, newtypes of financing, and new architectural solu-tions. This is all in an effort to save thousandsof apartment buildings that were built or reha-bilitated over the past 30 years, especiallythose made affordable with the help of federalsubsidies that have expired—or that soon will.

The scope of the expiration problem aloneis major. Between 1965 and 1990—affordablehousing’s “golden age”—America invested over$60 billion worth of public and private funds invarious types of rental housing. Programsranged from federally insured low-interest mort-gages to project-based Section 8 rent subsidiesto today’s low-income housing tax credits.

Some programs worked better thanothers. The bottom line, though, was that 10

million limited-income families, includingthose headed by blue- and pink-collar workersessential to local economies, had a safe,decent place in which to live.

Many of these affordable rental propertiesare now at risk. Buildings favorably located ingentrifying city neighborhoods tend to “gocondo” shortly after federal strictures lapse.More typical are buildings that just limpalong, undercapitalized and undermaintained,their tax shelter benefits exhausted, theirowners facing sizable taxable gains shouldthey elect to sell.

This federal subsidy expiration crunchhas occurred just as the entire privatemarket for rental housing finds itself in asupply/demand squeeze.

Though Americans aspire to be a nationof homeowners, the country’s population ofrenters increased by half from 1970 to 2000,and now exceeds 35 million. Who among usrents? Most of us do, at some point or otherin our lifetime. But the vast majority of uslive on the middle and bottom rungs of theincome ladder, typically working at jobs thatdo not pay enough to make homeownershipa viable option.

The rental market they face today isextremely tight . . . and getting tighter. Duringthose same 30 years that the number ofrenters was increasing, the nation’s stock ofrental units hardly grew at all. In certain metro-politan areas, such as Chicago, the number ofapartments actually declined. The Joint Centerfor Housing Studies at Harvard University esti-mates that the nation lost more than 1 millionaffordable apartments during the 1990s alone.

Since 2000, average rents nationwide haverisen three times faster than average incomes.A recent survey conducted by the Washington,D.C.–based National Low Income HousingCoalition found that a family must earn a mini-mum “housing wage” of $24.35 per hour to

PreservingAffordableHousingJ O H N M C C A R R O N

When it comes to the future of

affordable rental housing, what

is new is a national refocusing on

the urgent need to preserve

what is old.

landwri

The 44-unit Southwinds Apartments inNarragansett, Rhode Island, was about to “age out” of its federal subsidy contract whenPreservation of Affordable Housing (POAH) puttogether a purchase/redevelopment package thatwill preserve affordability for another 20 years.


be able to rent an average two-bedroom unitin the Boston area. San Francisco is highest at$29.60 per hour, but even the national aver-age ($15.37) is three times the federal mini-mum wage of $5.15 per hour.

One in three American families, includingboth owners and renters, now spend morethan 30 percent of their income—the recom-mended maximum—on housing. One ineight—more than 14 million families—spendat least half their income on shelter, anexpense that too often crowds out medicalcare or a healthful diet.

There appears to be no letup in sight.John McIlwain, ULI’s senior resident fellow(housing), sees a private rental market caughtin a “double whammy” of condominium con-versions and price inflation, the latter drivenby too many investors—from small-time spec-ulators to deep-pocketed pension funds—chasing too few apartment buildings.

The consequent run-up in rents, McIlwainargues, hurts not only apartment seekers, butalso entire regional economies. “If your work-ers can’t afford to live anywhere near yourbusiness,” he says, “you can pay them more,or you can move your business to where theworkers are.” As global price competitionintensifies, he notes, employers are taking thelatter course . . . to overseas labor markets.

Those sentiments are echoed by MichaelPitchford, president and CEO of the CommunityPreservation and Development Corporation, aD.C.-based nonprofit developer of affordablehousing. Bullish conditions in residential realestate, especially condominium conversions,have made it extremely difficult for developersof affordable rental housing to compete asproperties come to market.

“You have older owners of rental proper-ties dying off or cashing out,” Pitchford says,“but for us they’re out of reach. Someone outto rehab apartments that will rent for $1,200

a month can’t compete with a developer outto market $400,000 condominiums.”

What to do? McIlwain, Pitchford, andothers argue that governments at all levelsneed to develop a menu of incentives that,together, would begin to level the playing field.

Marty Jones, president of Boston-based Cor-coran Jennison Companies, points to so-calledsetaside ordinances in which cities like Bostonare requiring residential developers to includesome affordable units in their buildings . . . orpay into a public fund that subsidizes develop-ers who do. Developers may not like it, saysJones, whose firm controls 15,000 apartmentsnationwide, but as rents soar, such conces-sions may prove necessary to stave off govern-ment-imposed rent control, “which createsmore problems than it solves,” she notes.

Developer setasides, however, do notreach mom-and-pop owners of two to sixapartments. To keep them in the business ofrenting to working families, incentives mayneed to include sweeteners such as property

tax assessment breaks; help finding responsi-ble tenants; low-interest, fix-up loans; andeven outright fix-up grants, funded, perhaps,by additional fees on property title transfers.

Smaller tools do the job best, for there isa near consensus that preservation of exist-ing affordable apartments makes more sensethat trying to build our way out of the prob-lem. It would make less strategic sense, afterall, to focus on new construction while exist-ing units vanish at twice the speed—notwhen the cost of rehabilitating is from 33 to50 percent cheaper than building new. Plus,not when the death throes of an older,undermanaged, and undercapitalized build-ing can drag down an entire neighborhood.

A recent survey conducted by the D.C.-based National Housing Trust shows that atleast 40 city and state housing agencieshave refocused their tax credit allocationcriteria on efforts to preserve and improveexisting multifamily homes. Housing thinktanks, charitable foundations, and financialintermediaries such as the New York–basedLocal Initiatives Support Corporation (LISC)also are gearing up.

One of the most ambitious efforts is theWindows of Opportunity initiative launched in2003 by the Chicago-based John D. andCatherine T. MacArthur Foundation, a ten-year,$50 million attempt to preserve 100,000affordable dwellings nationwide through tar-geted grants and loans to nonprofit housingdevelopers and financial intermediaries. Overthe longer term, the hope is to research anddevelop new methods that could help pre-serve a million affordable units.

“If you’re going to add to the stock ofaffordable housing,” says Deborah Schwartz,vice president for human and communitydevelopment at MacArthur, “you can’t affordto lose the units your already have.” Thefoundation is backing more than a dozen

One in three American families

now spend more than 30

percent of their income—the

recommended maximum—on

housing. One in eight—more

than 14 million families—spend

at least half their income on

shelter, an expense that too often

crowds out medical care or a

healthful diet.


tesUL JAN06 FINAL 1/24/06 11:23 AM Page 97


ulx J A M E S M I A R A

Retail Look

Ten remade malls have

transformed the role of malls

in American society through

creative design.

Shopping malls have had manyups and downs in popular percep-tion over the past 50 years. Theybegan as a fresh and exciting alter-native to fading downtown com-mercial districts. Later, they wereseen as insidious predators, suck-ing the life out of the downtownshopping experience. Their air-con-ditioned environments were cred-ited with adding a pleasant,leisurely element to shopping.Later, their air-conditioned bland-ness was blamed for robbing theshopping experience of spontane-ity. They removed congestion fromalready crowded central cities onthe one hand, and fueled sprawland increased traffic on the other.Visiting a shopping mall became aregular part of the family routine forsome, while others vowed neveragain to set foot in one.

But lately, some gray area hasbegun to appear. Those who oncetook comfort in a mall’s predictablefamiliarity are demanding a new,more exciting shopping experience—and mall owners are responding. Onthe other end of the spectrum,inveterate mall opponents areseeing possibilities for urban devel-opment in the redesign of old, ster-ile, monolithic malls located in asea of parking spaces, creating cen-ters integrated with their surround-ing communities.

No longer situated on the fringe ofcommunities where land was plenti-ful and highway access was conven-ient, malls now are surrounded byresidential developments, whichplaces them at the center of once-centerless communities.

“Malls often occupy the largestland parcels under single ownership

left in many communities,” note theauthors of the new ULI publicationTen Principles for Rethinking theMall. The land, which includes acresof underused parking lots, often hasbecome increasingly valuable, notjust for shopping, but for a completerange of center-city uses. Increasedvalue has spurred investments inradical makeovers. “These ‘landbanks’ provide great opportunitiesfor intensification of development byadding land uses and developmenttypes that are needed in most subur-ban communities, but not available,”the Ten Principles authors write. Insome cases, remade malls are evenbecoming de facto downtowns.

In contrast with earlier timeswhen generic malls were built atthe bottom of highway exit rampswith little thought given to eitherconsumer preferences or communitydevelopment, today, mallmakeovers are based on researchand state-of-the-art urban designprinciples. Renovation solutions areguided by retail-market-area demo-graphics and the needs of the com-munity. According to the authors,“New design concepts, retail for-mats, public environments, ameni-ties, mix of tenants, mix of uses,anchors, parking configurations,neighborhood links, price points,and customer experiences” are alldriven by the notion that malls canfill gaps in the community.

Subjective concepts such as iden-tity, sustainability, community, andplace are prominent topics inredesign discussions. These abstrac-tions often affect physical decisionssuch as the ratio of retail to otheruses, whether the mall should bereconfigured or torn down, whether

its size should be expanded orreduced, and whether it shouldopen itself to the surrounding com-munity by extending roads acrossparking lots and turn itself insideout by moving storefronts from theinterior to the street. In addition, anexamination of traditional town cen-ters has led to such design solu-tions as adding offices andresidences above ground-level retailshops. The new malls also strive tobecome destination entertainmentvenues as well as the focus of civicactivities by adding communitymeeting rooms, libraries, and othermunicipal services.

Mall owners and architects assertthat the greatest concentration ofdesign energy today involves thetransformation of tired, sometimesderelict older shopping malls intoprofitable retail districts that are thecenter of community life. The bestremade malls meld tenets of newurbanism, smart growth, and greendesign with the latest concepts inretailing and marketing. These mallsrecognize that meeting consumerpreferences is compatible with serv-ing civic needs.

The following are ten examples ofremade malls that through creativedesign have transformed the role ofmalls in American society.

JAMES MIARA is a Needham,Massachusetts–based freelance writer.

UL JAN06 FINAL 1/24/06 11:21 AM Page 42

1. Transit-oriented development: creating a new urban neighborhood centerWISCONSIN PLACE

CHEVY CHASE, MARYLAND

Owners/Developers: New England Development, Newton, Massachusetts; Archstone-Smith, Denver, Colorado; and Boston Properties, Boston, Massachusetts

Architect: Arrowstreet, Somerville, Massachusetts

Currently under development, Wisconsin Place will transform a mundane eight-acre intersection of two major roadways and a subway station in Chevy Chase,Maryland, into a live/work/play/shop neighborhood center. It will include305,000 square feet of Class A office space, 432 luxury residential apartments,a Bloomingdale’s store, boutique shops, destination restaurants, a WholeFoods Market, parklike public spaces, underground parking, and on-site Metrosubway access. It also will have a 21,000-square-foot community center.

2. Changing sprawlinto a communityBELMAR

LAKEWOOD, COLORADO

Owner/Developer: Continuum Partners LLC,Denver, Colorado

Architect: Elkus Manfredi, Boston,Massachusetts

Lakewood, Colorado, a Denversuburb, grew to be the state’sfourth-largest city in a series ofdevelopment spurts over a 30-yearperiod. For most of its existence,Lakewood was a cluster of homesloosely arranged into 13 neighbor-hoods. It needed a unifying center—a place to which all residents wouldnaturally gravitate. The redesign ofBelmar mall became a communitymaster plan that included commer-cial, civic, and cultural functions.

A total of 3.3 million square feetof interconnected retail, office, andresidential space is divided into 19 blocks, with an urban plaza serving as a focal point, alongwith movie theaters, restaurants, and hotels. Three parking structures concealed from majorstreets comprise the remaining 2.5 million square feet. When the first phase of the redevelop-ment was completed in 2004, Lakewood mayor Steve Burkholder called Belmar the city’s newtown center, adding, “It will give Lakewood residents a place to connect.”


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B A R B A R A K R E I S L E R

P H O T O G R A P H Y B Y C A D E M A R T I N

A RUDEAWAKENING

It has been five months since

Hurricane Katrina devastated the

Gulf Coast. Urban Land offers a

24-page special report with an

overview, recommendations, and

essays from urban planners, local

business leaders, developers,

architects, and academia regarding

the future of the Crescent City.

urbanland

A RUDEAWAKENING


d i a l o g u e h o u s i n g

Now that the initial bungledresponse to the housing crisis cre-ated by Hurricane Katrina is fivemonths old, the truly herculean chal-lenge of rebuilding the rotted homesand ghostly neighborhoods of theGulf Coast region presses withimplacable urgency. No longer canreconstruction be slotted for someconveniently distant month or year.No longer will lofty promises suffice.

Instead, debates are rightly turn-ing from the mistakes of the initialeffort to house perhaps 1.2 milliondisplaced Gulf Coast residents, tosharp questions about reconstruct-ing specific neighborhoods—mostnotably at Katrina’s ground zero,metropolitan New Orleans itself,where more than 200,000 houseslie in the original flood zone. There,600,000 people were driven fromtheir homes—nearly 60 percent ofthem nonwhite, many of whomlived in some of the most segre-gated and flood-prone residentialareas in America.

All of this sharpens the mostcrucial question of the new yearfor those who care about citiesand development in America: howshould the nation go aboutrebuilding a flood-prone, raciallydivided city of great character andsoul so that it reemerges moreinclusive, sustainable, and pros-perous than before?

This is a tough question. For-tunately, current research on boththe realities of prestorm NewOrleans and more broadly onAmerican housing and developmentpolicy provides reassurance that notonly are the proper goals of recon-struction discernible, but also thatmany of the policies and practices

needed to achieve them are readyat hand. Developers, planners, andpublic officials weighing the daunt-ing task of rebuilding New Orleansshould not dither or delay. The taskmay be gargantuan, but the UnitedStates knows how to deliver high-quality housing and to design sus-tainable places. This country justneeds the will and the leadership to

do it—though at a time when bothseem to be in short supply.

The Proper OutlinesThe proper goals for reconstructionare both ambitious and simple: l Greater New Orleans’s unbal-anced, unsafe development patternsmust be bent toward safer, moresustainable development.

M A R K M U R O

B R U C E K A T Z

Raising the Roof in New Orleans

How should the nation go

about rebuilding a flood-prone,

racially divided city of great

character and soul so that it

reemerges more inclusive,

sustainable, and prosperous

than before?

MARK MURO (top) is the policydirector of the Brookings InstitutionMetropolitan Policy Program. BRUCE

KATZ (above) directs the program andis a vice president of the institution.(Their report New Orleans after the Storm:Lessons from the Past, a Plan for theFuture can be viewed at www.brook.edu/metro/pubs/ 20051012_NewOrleans.htm.)

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Despite years of publicity,effort, and recent development suc-cesses, the lack of retail services isstill a shameful reality in mostlower-income neighborhoodsaround the country. Mile after mileof desolate commercial streets andretail strips is still typical, and mil-lions of residents are forced totravel outside their communitiesjust to shop for basic items. Whileit is true that the situation is slowlychanging in some communities as

forward-thinkingretailers andpublic and pri-vate developersbring services toinner-city mar-kets, any drivethrough vastswaths of Amer-ican citiesshows thatmuch moreneeds to bedone. No otherdeveloped coun-try would toler-ate the situationthat exists intoday’s Ameri-can inner-city

neighborhoods, and it has been tol-erated here for too long.

A newly released study, ChainReaction: Income, Race, and Accessto Chicago Retailers, conducted forthe Metro Chicago InformationCenter, documents the situationthrough a survey of 75 neighbor-hoods across the city. It shows thatminority neighborhoods have fewergrocery stores, pharmacies, eye careproviders, health clubs, bookstores,and other retailers on a per-capita

basis than do white communities,but, not surprisingly, they are inun-dated with fast-food restaurants andliquor stores.

The report concludes that poorresidents of Chicago’s south side livein a commercial desert—a situationthat appears to perpetuate itself inthe absence of anchor retailers thatdraw other retailers. According to thestudy, the real culprit is low incomes,but because income, segregation,and race are highly correlated inAmerican cities, the effects are dis-proportionate in predominantlyAfrican American communities. Oneof the most important recommenda-tions of the study is that moremixed-income communities shouldbe created in order to draw moreretailers to these neighborhoods—anadmirable goal. But the most suc-cessful program designed to do justthat—HOPE VI—is in danger of beingscrapped by Congress.

The situation in the inner city ofNew Orleans was particularly illustra-tive of the problems of underservedneighborhoods, even before Katrinastruck. While the tourist’s image ofNew Orleans was one of commercialvibrancy and fun, especially in theFrench Quarter and a few otherneighborhoods, the nearby lowerNinth Ward had no grocery store, nobank, and few other stores andservices. Other poor neighborhoodsin the city faced similar retail defi-ciencies, but, of course, what theyall had in common was that theyhad much deeper problems; lack ofretail services was just a symptomof community dysfunction and notthe disease itself.

The poor were largely ware-housed in isolated and dilapidated

public housing with little hope ofbettering their lives. Unemploymentfor the Ninth Ward was above 30percent, public education was defi-cient, the quality of health carewas poor, the crime rate was high,and racism was still a part ofeveryday life. While this situationwas extreme, similar situationsexist today in cities around thecountry, and retail simply cannotflourish in this type of environ-ment. It is not too much to hopethat the rebirth of lost neighbor-hoods in New Orleans will providea golden opportunity to bring backmore sustainable, mixed-incomeneighborhoods that can supportretail services and serve as a modelfor the rest of the country of sus-tainable, retail-served communities.But to accomplish this, more will berequired than simply building realestate and finding tenants willing tolease space. It will require buildinghealthy neighborhoods in all theirfacets so that retailing can flourish.

With the development industry’sfocus on glitzy, innovative projectsranging from the latest lifestylecenters to new suburban town cen-ters, it is easy to lose track of thereality that many communitieshave virtually no retail at all andlittle hope of getting any—none ofthe chain stores, none of therestaurants, none of the specialtyoutlets, none of the entertainmentofferings, and none of the servicesother communities take for grantedin their day-to-day lives. And it isimportant to remember that noneighborhood can be truly livablewithout retail services, and no met-ropolitan area can be truly sustain-able with rot at its core. UL

M I C H A E L B E Y A R D

The Forgotten Frontier of Retailing

America’s inner-city,

minority neighborhoods

are still the forgotten

frontier of retailing.

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MICHAEL BEYARD is a senior resident fellow and ULI/Martin Bucksbaum Chair for Retail and Entertainment.

The sections are grouped using CPR ideas. The Dialogue section has expert franchise content divided by vertical markets. . .


With the rapid rise in thepopularity of the LEED ratingsystem for measuring a building’sdegree of “greenness,” downtownsare becoming more healthful placesin which to live and work. Ironically,a building may now be greenerthan the site it sits on—especially ifthat site is conventionally land-scaped. By mimicking nature tocapture stormwater and by provid-ing habitat for native pollinators andother wildlife, building sites andparks could strive to be as green astheir buildings—even downtown.What better place to reach a maxi-mum number of people about theneed for a new approach to greenspace. The following looks at whatthree cities are doing to put moregreen in green urbanism downtown.

New York CityTeardrop Park in New York City’s Bat-tery Park City offers a good exampleof green space that reflects the newenvironmentally responsible ethic inrebuilding cities. The park is locatedtwo blocks from the World TradeCenter site, on River Terrace betweenWarren and Murray streets. Thename was picked prior to 9/11 andwas inspired by the amorphousshape of the site, roughly that of ateardrop. (See “Teardrop Park,” page82, July 2004.)

A sanctum evoking a glen in theCatskills Mountains region, TeardropPark gives people who live in oneof the most urbanized places onearth a connection to nature. Thereare nearly 17,000 plants and treesnative to New York State; rock for-mations have been created from1,900 tons of bluestone, granite,limestone, and fossil stones thathave been painstakingly transportedto the city from Albany, Ulster, andWashington counties upstate; andthere is a 27-foot-high, 168-foot-longwall, constructed of natural slabs of

jagged Hamilton bluestone. Mimick-ing the tectonic geology of theHudson River Valley, this “ice wall”uses the stormwater from the firstLEED gold residential high rise, theSolaire, to create dripping surfacesin the summer that change into awall of ice sculptures in the winter.In addition, the park uses theSolaire’s treated wastewater tomaintain the landscape.

All private developers in BatteryPark City must follow Battery ParkCity Authority’s (BPCA’s) environ-mental guidelines for both residen-tial and commercial buildings.Based on the LEED rating system,the guidelines required to be ful-filled are equivalent to what isneeded for the LEED gold level.BPCA designed and createdTeardrop Park based on these envi-ronmental guidelines and othersustainable principles specific to

open space. As the guidelinesrequire of all BPC’s parks, TeardropPark is maintained using organicfertilizers and nonchemical pestcontrol practices. Much effort hasbeen put into getting the right soiland plant balance to facilitate theorganic maintenance.

At a cost of $17 million, TeardropPark succeeds in using the waterfrom the neighboring green build-ing, attracting pollinators, and edu-cating visitors about nature. To begreen, however, downtown greenspace does not need to be somaterially or financially resource

intensive as Teardrop Park. In fact,some of the greenest landscapedspaces cost less to build and main-tain than conventional landscapeswhile saving on other costs such asstormwater fees, watering, mowing,and other maintenance.

ChicagoLike New York’s Battery Park CityAuthority, Chicago also has require-ments that are leading to greenergreen space in its downtown revital-ization—and in the entire city. As of2005, between 154 and 200 munici-pal and private green roofs totaling

Some cities are striving

to make their building sites

and parks as “green” as

their buildings.

Greening Downtown Greens

M A R Y V O G E Lg r e e n u s eproactive

Teardrop Park in New York City’sBattery Park City, two blocks from theWorld Trade Center site, connectsresidents in a highly urbanized areato nature. It includes nearly 17,000plants, trees, and rock formationsnative to the state.

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Multistory industrial ware-houses near the heart of Ameri-can cities have often beenconverted to trendy loft condomini-ums. But rarely have developersand architects found market, plan-ning, and economic factors alignedto permit conversion of single-floorsuburban warehouses to lofts witha similar industrial-chic flair. Theconditions were right, though, inRoyal Oak, Michigan, an inner-ringsuburb 15 minutes north of down-town Detroit with enough formerindustrial structures to constitute awarehouse district in a rezonedindustrial area. There, as its firstproject, Proton Capital, LLC, 28-year-old developer Matthew Hood’sPlymouth, Michigan–based com-pany, and architect Michael Poris,principal of Detroit-based McIn-tosh Poris Associates, have rede-veloped a 10,000-square-foot,single-story, former lumber ware-house to create eight lofts.

The 400 Parent Avenue Loftsdevelopment is Royal Oak’s firstadaptive use project under a 2001ordinance permitting mixed-usedevelopment. Royal Oak hasattracted a burgeoning cohort of so-called creative-class residents—col-

lege-educated 25- to 34-year-oldsand generally younger professionalsin knowledge-based industries.Hood and Poris designed the lofts,which include 21-foot-high ceilingsand mezzanines, specifically toappeal to this demographic group.

The 150-by-66-foot concrete-blockstructure, located at the end of adead-end street, abuts railroadtracks to its east and older single-family houses worth less than$200,000 to its south and west.Under the mixed-use developmentordinance, the maximum alloweddensity was only five units, but withthe support of neighbors eager to

disperse vagrants attracted by theempty warehouse, Proton Capitalwon a special land use permit todevelop eight units.

Unlike their urban counterparts,suburban lofts need to providehigher parking ratios. Hood wasable to acquire an additional 6,291-square-foot parcel, enlarging thesite to 22,515 square feet and bring-ing the land cost to $530,000, or$24 per square foot. He provided asingle-car garage for seven units,plus outdoor parking for all eightunits. To increase efficiency, amaster bedroom and bath wereplaced on top of each garage, with

a flexible loft work-area mezzanineoverlooking the 21-foot-high livingarea below. This configurationincreased the usable area tobetween 1,264 and 2,225 squarefeet per unit, excluding garages.

A major challenge for both Hoodand Poris was to design enoughunits, and provide each withenough width and light, within the66-foot depth of the building. Withonly 150 feet of building width, fiveof the units are about 15 feet wide,and the other three are 24 feetwide. But 21-foot ceilings, with adouble-height glass wall on the

Finding the economics

in a single-floor

warehouse conversion.

Suburban Industrial Chic Lofts

W I L L I A M P. M A C H Ts o l u t i o n f i l eproactive

To enliven the interiors of the units,the three-foot-deep steel trusseswere left exposed and painted black.Rectangular skylights between thetrusses highlight them and bringlight into the mezzanine flexibleworkspace and the center of the livingarea. The bathroom core on bothlevels is painted bright red, and allthe mechanical ducts and wiringconduits are exposed.

Below the projecting bay windows,insulated black garage doorssurrounded by recessed black doorframes give added depth and contrastto the facade. They also contrastsharply with aluminum-and-glassentry doors and transoms.

. . .while ProActive is a Best Practices product and process section.

10Ten years ago, Braveheart won the Academy

Award • William J. Clinton was re-elected president • the Blizzard of the Century hit the East Coast • Ten years ago, Pokemon was released • the Daily Show debuted—without Jon Stewart • the average price of a gallon of unleaded was under $1.50

Steve Jobs rejoined Apple • Angela’s Asheswas a best seller • Tiger Woods played his first professional tournament • ER was the top television show • Dell started selling computers on a website • software was still delivered on floppy discs • WebTV

debuted • Ten yea rs ago, digital geneal-ogy was a pipe dream • the 56k modem was develeeeoped • Ancestry.com put its

first digital records online • Ten years ago, only 28 percent of public libraries offered access to the Internet • day-planners met their demise at the hands of PalmPilot • Amazon sold only books • Ten years o • Ancestry.com puts its first digital records

online • Ten years ago, Braveheart won the Academy Award •William J. Clinton was re-elected president • Blizzard of the Century hit the East Coast • Dallas Cowboys won

• Ten years ago, Starbucks debuted its first overseas coffee shop • software was still delivered on floppy discs • WebTV debuted

• Ten yea rs ago, digital genealogy was a pipe dream • the 56k modem was developed • Instant messaging hit the Internet •

Hotmail started providing free e-mail accounts • Ten years ago, only 28 percent of publ libraries offered access to the Internet • day-planners met their demise at the

hands of PalmPilot • Amazon sold only books • Ten years o • Ancestry.com puts its first digital records online

• Ten years ago, Braveheart won the Academy Award •William J. Clinton was re- elected president • Blizzard of the Century hit the East Coast • Dallas Cowboys won the Superbowl • Ten years ago, the first Pokemon

game was released • Chicago Bulls set an NBA record for the most wins in season • Rent opened on

Broadway • Dolly the sheep was born • Ten years ago, Atlanta hosted the summer Olympics • Ramones played

their final show • Big 12 con- ference held its first football game • New York Yankees won the world series • Ten years ago, Steve Jobs rejoined Apple • Angela’sAshes was a best seller • Oprah made her first book

club selection • Tiger Woods played his first professional tournament. Ten years ago, the Daily Show debuted—

without Jon Stewart • ER was the top television show • HP intro-duced its first photo printer • Starbucks opened a store in Utah • Ten years ago, the average price of a gallon of unleaded was well under $1.50 • Twister became the first movie commercially sold

AncestryJuly / August 2006, VOl. 24 / NO. 4$4.95 u.s. $5.95 CANAdA

Digital Genealogy: The First 10 Years

Evolution ofThe

Family History

Not every redesign uses CPR as the organizing factor, but it can be the way to insure a balance of content within each part of the book.

10Ten years ago, Braveheart won the Academy

Award • William J. Clinton was re-elected president • the Blizzard of the Century hit the East Coast • Ten years ago, Pokemon was released • the Daily Show debuted—without Jon Stewart • the average price of a gallon of unleaded was under $1.50

Steve Jobs rejoined Apple • Angela’s Asheswas a best seller • Tiger Woods played his first professional tournament • ER was the top television show • Dell started selling computers on a website • software was still delivered on floppy discs • WebTV

debuted • Ten yea rs ago, digital geneal-ogy was a pipe dream • the 56k modem was develeeeoped • Ancestry.com put its

first digital records online • Ten years ago, only 28 percent of public libraries offered access to the Internet • day-planners met their demise at the hands of PalmPilot • Amazon sold only books • Ten years o • Ancestry.com puts its first digital records

online • Ten years ago, Braveheart won the Academy Award •William J. Clinton was re-elected president • Blizzard of the Century hit the East Coast • Dallas Cowboys won

• Ten years ago, Starbucks debuted its first overseas coffee shop • software was still delivered on floppy discs • WebTV debuted

• Ten yea rs ago, digital genealogy was a pipe dream • the 56k modem was developed • Instant messaging hit the Internet •

Hotmail started providing free e-mail accounts • Ten years ago, only 28 percent of publ libraries offered access to the Internet • day-planners met their demise at the

hands of PalmPilot • Amazon sold only books • Ten years o • Ancestry.com puts its first digital records online

• Ten years ago, Braveheart won the Academy Award •William J. Clinton was re- elected president • Blizzard of the Century hit the East Coast • Dallas Cowboys won the Superbowl • Ten years ago, the first Pokemon

game was released • Chicago Bulls set an NBA record for the most wins in season • Rent opened on

Broadway • Dolly the sheep was born • Ten years ago, Atlanta hosted the summer Olympics • Ramones played

their final show • Big 12 con- ference held its first football game • New York Yankees won the world series • Ten years ago, Steve Jobs rejoined Apple • Angela’sAshes was a best seller • Oprah made her first book

club selection • Tiger Woods played his first professional tournament. Ten years ago, the Daily Show debuted—

without Jon Stewart • ER was the top television show • HP intro-duced its first photo printer • Starbucks opened a store in Utah • Ten years ago, the average price of a gallon of unleaded was well under $1.50 • Twister became the first movie commercially sold

AncestryJuly / August 2006, VOl. 24 / NO. 4$4.95 u.s. $5.95 CANAdA

Digital Genealogy: The First 10 Years

Evolution ofThe

Family History

When the Good Die Young

DNA Seals the Deal

Nature, Nurture or What?

� Ancestr y July / August 2006

Contents

Features9 It’s 1910—Do You Know Where Your Four-Year-Old Future

Grandma Is?See what an every-name index can do for you.

1� In Katrina’s ImageRecreating a history following one of America’s worst disasters.By Jeanie Croasmun

30 When You Drink from the Water, Consider the SourceWhy documenting your sources is more important now than ever before.By Elizabeth Shown Mills, cg, cgl, fasg

�2 Savoring Tastes of HomeFood and culture help create a tasty side of family history.By Andrew Bay

56 Future Perfect, Past PerfectedTen years of advancement was just a start. See what’s in store for the future. By Dave Moon

10Cover Story

Family History’s Digital Decade18 Game of Lives

Exactly how did family history become a player in the digital game?

20 That Magic MomentFamily history is personal. For three pros, so was its digital evolution.By Loretto Dennis Szucs

2� Who Else Is Turning Ten?See who else joined Ancestry.com in the digital evolution ten years ago. By Jake Gehring

25 How Rawlins Got DigitizedHow one writer’s family showed up in his kitchen. Virtually.By Paul Rawlins

PublisherMichael Sherrod

Executive EditorLoretto D. Szucs, fuga

Managing EditorJennifer Utley

Senior Editor Jeanie [email protected]

Associate Editor Anastasia Sutherland Tyler

Art DirectorRobert Davis

Graphic Designer Mark Vermeulen

Contributing EditorsKurt LairdTana Pedersen LordMatthew RaybackMatthew Wright

Editorial InternArly Evensen

ContributorsCurt B. Witcher, fuga

Donn Devine, cg, cgi

Beau SharbroughJuliana S. SmithPaula Stuart-Warren, cg

Myra Vanderpool Gormley, cg

Roseann Reinemuth Hogan, Ph.D.Terry and Jim Willard

AdvertisingJeanie Croasmun (801) [email protected]

Ancestry Magazine (ISSN 1075-475X) is pub-lished bimonthly by MyFamily.com, Inc. 360 W. 4800 North, Provo, UT 84604. Periodicals Postage Paid at Provo, UT and at additional mailing offices.

POSTMASTER: Send address changes to Ancestry Magazine, 360 West 4800 North, Provo, UT 84604. Canadian return address: Station A, P.O. Box 54, Windsor, Ontario N9A 6J5. Publications Agreement No. 40043123.

All contents are copyright ©2006 MyFamily.com, Inc. and may not be repro-duced without written permission. Reprints of any material contained in this issue are avail-able for a small fee.

For subscriptions, call toll-free 1-800-262-3787 in the United States and Canada. Subscription price: $24.95 annually. Please add $5 postage for Canada and Mexico, $10 for all other foreign subscriptions per year. Single issue price: $4.95.

www.ancestry.com • www.rootsweb.comwww.myfamily.com • www.genealogy.com

www.heritagemakers.com

AncestryColumns28 Digging Deeper: Going Fishing

Put on your hip waders and dig up some worms—it’s time to find ancestors.By Myra Vanderpool Gormley, cg

32 Breakthrough: Solving a Chi-Town MysteryIf they weren’t missing, exactly why was this family so hard to find?By Janet Sjaarda Sheeres

40 Research Cornerstones: Picking up BreadcrumbsIt pays to know how to recreate a source—just in case.By Amy Johnson Crow, cg

48 Found: Rescuing the Rain GoatA handwritten thank-you this good had to find its way back home.By Megan Smolenyak Smolenyak

54 Five Steps Beyond: Census RecordsFive ways to wander based on the direction of a single census record.By Paula Stuart Warren, cg

55 Essentials: Ch-ch-ch-changesIs it buyer’s remorse or just a healthy fear of big, new technology?By Laura A. Prescott

60 Connections: How Our Ancestors Stayed TunedTwo cans, a string, and other ways our ancestors stayed informed.By Beau Sharbrough

64 Pro|Confession: Not the Only Tool in the ToolboxWhy online resources can’t replace the entire toolbox.By Mary Douglass, cg

66 Bare Bones: From Here to InterringA whirlwind tour of tombstones leads to a chance to photograph them all.By Debra J. Richardson

In Every Issue3 Editor’s Note7 Readers’ Voices8 Letters10 Getting Out17 Heritage Recipe: Sin, Grandma Style28 Timeline: How Did You Spend Your Summer Vacation?38 Get Set Gear41 Photo Corner

10

Mirror, mirror, on the wall,I’m my mother after all.

Searching for Gramp’sprison record, and theimpact of one good Apple.

How did a distantrelative influence you?

Dust off that little blackbook—from living heritageto the Day of the Dead,there’s plenty to do this fall.

Exactly who is buried inthe headless horseman’stomb? Plus, how 200 yearslater, Nathanial Webstercontinues to shape Autumn.

Now’s the perfect timeto plant spring bulbs andthe seeds of research.

Fate doesn’t play fair. For one familyhistorian, that’s the driving force behindcelebrating the life of a relative whodied long before his game was up.

Maybe it’s a message from the afterlife or justour over-active imaginations, but does it everseem like an ancestor wants to be found?

Is it nature, nurture, or kismet? The truthbehind why we act like our ancestors—even the ones we don’t know.

Any number of reasons may have caused ourancestors to shuck their heritage generationsback. How people of all backgrounds are strivingto reclaim an ethnicity that’s rightfully theirs.

Ahh, the power of technology. Why aforgotten DNA test became an opportunityto mend a branch severed decades before.

18

26

56

A N C E S T R Y • S E P T E M B E R / O C T O B E R 2 0 0 6

S E P T E M B E R / O C T O B E R 2 0 0 6 • A N C E S T R Y

How one man found out where we all connect.

Interactive maps, working-classneighborhoods, and a warning regarding thepromises of genetic testing.

Posting a family tree might not bea threat, but keeping your identityprivate is still a smart move.

PowerPoint isn’t just for businessmeetings anymore—find out how touse it to create a whole new generationof slide shows.

Mixing photos, maps, and tombstones hasnever been so much fun.

Tombstones aren’t theonly things awaitingvisitors to the cemetery.

How one tombstonecan send you in fivedifferent directions.

Sorting through deathrecords can be enlightening.

Searching backwards canhelp you discover just whois family in a historic photo.

Cin cin! When Spediniis served, it’s alwaysa celebration.

Not enough hands?Then try these researchtools—on your wrist.

When the family photo isn’tyours, finding its rightfulowner can be a tricky andtangled prospect.

The 1840s hoax thatpopularized the Ouija board.

A look at death, 1750sstyle.

There is a good reason to talkto your aunt.

A look at the history ofdeath and disease.

Young, successful, strong,and healthy—so why did noone question his death?

25

60

36


B y D o n n D e v i n e , C G , C G i

Most of us started our familyresearch looking for our parents,grandparents, great-grandparents,and so on. We may have occasionallybranched out to include one of theirsiblings when that sibling was ourown aunt or uncle, particularly if wealready knew or had heard storiesabout that person. But, eventually, thetendency to concentrate only on ournarrow, direct line returned.Computer data entry has pro-

pelled this direct-line tendency. Inyears past, family researchers usedprinted-forms—family group sheets—to record collected family historyinformation. These sheets served ascontinual reminders of the need toinclude information about all of thechildren associated with a paren-tal couple. Computer family historyprograms, however, tend to focusmore on each individual, no lon-ger reminding us to considereveryone.

When you focus only ondirect lines of descent—your parents, grandpar-ents, great-grandparents,and so on—it becomespretty easy to fall intosome of the followingtraps:overlooking distant,

yet unidentified cousinswho may possess records,heirlooms, or family tradi-tions that didn’t survive inyour line of descent.

Missing important indirect evidence that might be needed

to establish your own line of descent,particularly when there is no directevidence to be found.

Losing valuable insights that amore detailed look at the whole fam-ily would reveal, like earlier marriagesby one or both spouses.In every ancestral line, there comes

a point when no direct evidence can

▶

▶

▶

be found to identify the next genera-tion back—no document that declaresa particular man and woman arethe parents of that ancestor. How-ever, with indirect evidence about theancestor’s brothers and sisters, youmay be able to construct a solid argu-ment for the identity of the parents.Take an ancestor listed as a 13-

year-old son in the 1900 census, ina household with a male head, wife,other sons ages 11 and five, anddaughters ages eight and two. With-out a birth record for the 13-year-old,the obvious assumption is that themale head of household and wife arethe boy’s parents. But this assumptionis premature until records for eachchild are checked. A birth, marriage,or death certificate for the 11-year-oldmight identify a different mother thanthe wife listed in 1900, and that wifealso would be much more likely to bethe mother of the 13-year old.Still, the greatest benefit to seek-

ing collateral relatives might comein what their direct-line descendantspossess—records that don’t exist inany online database, public reposi-tory, or your own collection. Say, forexample, the old family Bible wasn’tpassed down in your line; there isstill the possibility that it survives inthe hands of a second, third, or evenmore distant cousin, and it’s almostguaranteed to be a real treasure fortracing the generations before mod-ern vital records. And, as a bonus,you may even stumble upon a col-lateral line that includes a genealogistwho has already compiled the family’sancestry, hopefully with just as muchas care as you would take.

, is an attorney and archivist in Wilmington, Delaware. He is a former National Genealogical Society board member and currently chairs the society’s Standards Committee.

y e s t e r d A y

The three organizing parts of the book have a balance of CPR elements.

Reference



Most of us started our familyresearch looking for our parents,grandparents, great-grandparents,and so on. We may have occasionallybranched out to include one of theirsiblings when that sibling was ourown aunt or uncle, particularly if wealready knew or had heard storiesabout that person. But, eventually, thetendency to concentrate only on ournarrow, direct line returned.

Computer data entry has pro-pelled this direct-line tendency. Inyears past, family researchers usedprinted-forms—family group sheets—to record collected family historyinformation. These sheets served ascontinual reminders of the need toinclude information about all of thechildren associated with a paren-tal couple. Computer family history

programs, however, tend to focusmore on each individual, no lon-

ger reminding us to considereveryone.

When you focus only ondirect lines of descent—

your parents, grandpar-ents, great-grandparents,

and so on—it becomespretty easy to fall intosome of the following

traps:overlooking distant,

yet unidentified cousinswho may possess records,

heirlooms, or family tradi-tions that didn’t survive in

your line of descent.Missing important indirect

evidence that might be neededto establish your own line of descent,particularly when there is no directevidence to be found.

Losing valuable insights that amore detailed look at the whole fam-ily would reveal, like earlier marriagesby one or both spouses.

In every ancestral line, there comesa point when no direct evidence can

▶

▶

▶

be found to identify the next genera-tion back—no document that declaresa particular man and woman arethe parents of that ancestor. How-ever, with indirect evidence about theancestor’s brothers and sisters, youmay be able to construct a solid argu-ment for the identity of the parents.

Take an ancestor listed as a 13-year-old son in the 1900 census, ina household with a male head, wife,other sons ages 11 and five, anddaughters ages eight and two. With-out a birth record for the 13-year-old,the obvious assumption is that themale head of household and wife arethe boy’s parents. But this assumptionis premature until records for eachchild are checked. A birth, marriage,or death certificate for the 11-year-oldmight identify a different mother thanthe wife listed in 1900, and that wifealso would be much more likely to bethe mother of the 13-year old.

Still, the greatest benefit to seek-ing collateral relatives might comein what their direct-line descendantspossess—records that don’t exist inany online database, public reposi-tory, or your own collection. Say, forexample, the old family Bible wasn’tpassed down in your line; there isstill the possibility that it survives inthe hands of a second, third, or evenmore distant cousin, and it’s almostguaranteed to be a real treasure fortracing the generations before mod-ern vital records. And, as a bonus,you may even stumble upon a col-lateral line that includes a genealogistwho has already compiled the family’sancestry, hopefully with just as muchas care as you would take.


y e s t e r d A y

T O D A Y



Products



Most of us started our familyresearch looking for our parents,grandparents, great-grandparents,and so on. We may have occasionallybranched out to include one of theirsiblings when that sibling was ourown aunt or uncle, particularly if wealready knew or had heard storiesabout that person. But, eventually, thetendency to concentrate only on ournarrow, direct line returned.

Computer data entry has pro-pelled this direct-line tendency. Inyears past, family researchers usedprinted-forms—family group sheets—to record collected family historyinformation. These sheets served ascontinual reminders of the need toinclude information about all of thechildren associated with a paren-tal couple. Computer family history

programs, however, tend to focusmore on each individual, no lon-

ger reminding us to considereveryone.

When you focus only ondirect lines of descent—

your parents, grandpar-ents, great-grandparents,

and so on—it becomespretty easy to fall intosome of the following

traps:overlooking distant,

yet unidentified cousinswho may possess records,

heirlooms, or family tradi-tions that didn’t survive in

your line of descent.Missing important indirect

evidence that might be neededto establish your own line of descent,particularly when there is no directevidence to be found.

Losing valuable insights that amore detailed look at the whole fam-ily would reveal, like earlier marriagesby one or both spouses.

In every ancestral line, there comesa point when no direct evidence can

▶

▶

▶

be found to identify the next genera-tion back—no document that declaresa particular man and woman arethe parents of that ancestor. How-ever, with indirect evidence about theancestor’s brothers and sisters, youmay be able to construct a solid argu-ment for the identity of the parents.

Take an ancestor listed as a 13-year-old son in the 1900 census, ina household with a male head, wife,other sons ages 11 and five, anddaughters ages eight and two. With-out a birth record for the 13-year-old,the obvious assumption is that themale head of household and wife arethe boy’s parents. But this assumptionis premature until records for eachchild are checked. A birth, marriage,or death certificate for the 11-year-oldmight identify a different mother thanthe wife listed in 1900, and that wifealso would be much more likely to bethe mother of the 13-year old.

Still, the greatest benefit to seek-ing collateral relatives might comein what their direct-line descendantspossess—records that don’t exist inany online database, public reposi-tory, or your own collection. Say, forexample, the old family Bible wasn’tpassed down in your line; there isstill the possibility that it survives inthe hands of a second, third, or evenmore distant cousin, and it’s almostguaranteed to be a real treasure fortracing the generations before mod-ern vital records. And, as a bonus,you may even stumble upon a col-lateral line that includes a genealogistwho has already compiled the family’sancestry, hopefully with just as muchas care as you would take.


y e s t e r d A y

T O D A Y



In 2005, more than 250,000Americans complained to the FederalTrade Commission about possibleidentity theft; another 400,000 citedother forms of personal fraud. Andodds are good that every person whofiled a complaint thought he or she wasdoing nothing risky at the time the theftoccurred.

It turns out that even the most innoc-uous activity can harbor a potentialfor danger, if you’re not careful. But in2005, the following were specificallypinpointed to be the riskiest:

Internet auctions............................12%Foreign money offers .....................8%Shop-at-home and catalog sales ..8%Prizes, lotteries, or sweepstakes ...7%Internet services and computer complaints ......................................5%Business opportunities and work-at-home plans.....................2%Advance-fee loans and credit protection.............................................2%Telephone services ..........................2%

While releasing personal informa-tion about your family for the public toperuse can sometimes seem like riskybusiness, learning and sharing moreabout your family via the Internet canbe safe and convenient, provided youtake the following precautions, courtesyof RootsWeb.com:

• When posting to message boards,choose a username that expresses yourpersonality but not your real name.

• Don’t share too much personalinformation. Get to know the personbefore sharing your full name, address,phone number, or other personal infor-mation.

• Create a free e-mail account throughYahoo, Hotmail, or a similar service, andkeep that account specifically for answer-ing blind contacts or when registeringfor things online. Be as vague as possiblewhen you set up that e-mail account—

only include the bare mini-mum of information, andrealize that your screen nameor username can be a one-time nickname.

• And only allow barebones information about liv-ing relatives to be releasedwhen you post your familytree, using terms like “Living”or “Living Smith.” Keep easilytraceable identifying informa-tion private, strictly betweenfamily.

T O M M O R R O W


Community


H E R I T A G E


foundA G EGary Mokotoff doesn’t take paying clients.As an author, editor, lecturer, and leading figurein the field of Jewish American genealogy, Garyhas spent years immersed in the discovery ofhis own family history and prefers to encourageothers to do the same. But occasionally, arequest for assistance comes along pertainingto the Holocaust. It’s at those times that Garyis compelled to help the researcher. Always pro bono—free of charge.

Two years ago, such a case arrived on Gary’sdesk. A Belgian woman, Evelyne Haendel, hadcontacted the Hidden Child Foundation in NewYork City for assistance in locating a relativewho was reported to have lived in the city 50years earlier. Evelyne was seeking the relative—any relative, really—as part of her quest to regainher identity and her heritage, both of whichwere, in essence, taken from her when she washidden by her parents with a Christian familyin Belgium. At the time, Evelyne’s parents wereon the verge of being deported to Auschwitz—she never saw them again. Evelyne was just twoyears old.

Evelyne’s situation, says Gary, is not complete-ly unique in Holocaust research. “The tragedyis that there are many, many people in Evelyne’sposition,” he says. “They were left on a doorstep,given as very young children to Christian neigh-bors. Some of them don’t know their [birth]names. They’re all trying to find their familiesand their identities.”

Searching for an identity is one of the drivingfactors behind the popularity of family history

in America today (as hobbies go, it’s second onlyto gardening). Some searches, like Eveylne’s, areextreme—places, families, names, memories,and connections gone. Others start as simpleattempts to learn an ancestor’s occupation,lifestyle, or raison de etre, but eventually become,for the researcher, a chance to open the door to aheritage previously shelved.

So how, exactly, did our ethnic heritagesescape us? In a situation like Evelyne’s—wherewho she was became a matter of life or death—it’s understandable that a heritage would get dis-carded. But for the millions of immigrants anddescendants of those immigrants in America,people who didn’t escape but who crossed thethreshold into the land of opportunity willingly,why was their ethnicity checked at the door?

“In the 19th century,” says Barry Moreno,historian of the Ellis Island ImmigrationMuseum, “particularly in the cities, peoplewere coming in contact with real hostility.There was a lot of pressure associated withbeing a greenhorn. That was something that[immigrants] feared,” he says. “There wasconsiderable prejudice against manifestations offoreign culture.” Assuaging these fears, for mostimmigrants to America, meant assimilatinginto the culture—quickly. To do this, they oftenshucked aspects of the ethnic identities theyarrived with in order to blend.

Sometimes assimilation was the adoption ofAmericanized name. “There’s the myth of namechanging at Ellis Island,” says Barry, indicatingthis wasn’t how name changes occurred. “It was

B y J e a n i e C r oa S M u n

Content Scope with CPR

C O m m U N I T y P R O D U C T R E F E R E N C E

Conferences and Events Reviews media (Book Reviews, etc.)

master Profiles/Interviews Utilization Shows/Exhibitions

Forum/Feedback Category Industry/Enthusiast Overviews Prognostication

Historical How-To’s Essays from Leaders/Experts

Q & A/ Roundtables Pro Tips & Tricks Contests & Lists

Reader Tips & Tricks Critical Issues Expert Analysis

Vertical markets Step-by-Steps

CPR can be used to improve the interest of cover lines.

•C•P•R•R

•P

•C

CPR can be used to improve the interest of cover lines.

Here’s a good balance of stories.

Critique Your Content with CPR

•1 Have you covered all three in desired PROPORTIOn?



•2 Is the content in the Reference column all ExCLuSIvE content, or can the information be found other places?




•3 How different is the editorial RHyTHm of the stories?





•4 How are the features SPREAD across the categories?






•5 Looking at each feature, is it possible to use a sidebar or follow-up story to ExTEnD the feature into another category?







•6 Would items within a category be more EffECTIvE in a larger themed editorial package?







•6 Would items within a category be more EffECTIvE in a larger themed editorial package?

•7 What’s mISSIng?


Using CPR From the

Ground Up

Since all of us magazine types are interested in magazines, here is a peek at a new magazine for magazine enthusiasts that has been built on CPR principles.

G E T M O R E C R E A T I V E

F O R P U B L I C A T I O N S O N L Y

The use of argot in the nameplate and deck resonate with the community of readers.



THE MAGAZINE FOR MAGAZINE

EDITORIAL DESIGN

The use of argot in the nameplate and deck resonate with the community of readers.

But just to make sure, the scope of the community is clearly identified.




EDITORIAL DESIGN

Now, to come up with an appropriately provocative concept for the cover that reflects the shared experience of the readers. . .

MAKE ’EM LISTEN!

5 Things Every DESIGNER Should Know About EDITORIAL




EDITORIAL DESIGN

Now, to come up with an appropriately provocative concept for the cover that reflects the shared experience of the readers. . .

maybe not enough of a visual tweak. . .

MAKE ’EM LISTEN!

5 Things Every DESIGNER Should Know About EDITORIAL




EDITORIAL DESIGN

MAKE ’EM LISTEN!

5 Things Every EDITOR Should Know About DESIGN




EDITORIAL DESIGN

MAKE ’EM LISTEN!





EDITORIAL DESIGN

The cover and TOC are designed to be a balance of C,P, & R features and editorial packages.

MAKE ’EM LISTEN!


FEATURE THIS

%*#@ The Grid

FPO INTERVIEW

D.J. STOUT on Being PC (Magazine,

that is)IMAGE FIRST AID

Make GOOD Things

Happen to BAD Pictures

Plus:PROCESSRE:REdEsign,

20 QuEstions FoR: MichaEl gRossMan,

nEw launchEs, covER chaRgE,

layouts that woRKTOOLBOX

stocK housE showdown, laB

coloR, sEcREt PagE layout

PRogRaM tRicKsR&R

REviEws oF: stocK housEs, nEw Fonts,

illustRatoRs, PhotogRaPhERs




EDITORIAL DESIGN

The cover and TOC are designed to be a balance of C,P, & R features and editorial packages.

MAKE ’EM LISTEN!


FEATURE THIS

%*#@ The Grid

FPO INTERVIEW

D.J. STOUT on Being PC (Magazine,

that is)IMAGE FIRST AID

Make GOOD Things

Happen to BAD Pictures

Plus:PROCESSRE:REdEsign,

20 QuEstions FoR: MichaEl gRossMan,

nEw launchEs, covER chaRgE,

layouts that woRKTOOLBOX

stocK housE showdown,

laB coloR, sEcREt PagE layout

PRogRaM tRicKsR&R

REviEws oF: stocK housEs, nEw Fonts,

illustRatoRs, PhotogRaPhERs




EDITORIAL DESIGN

PROcessHOW DO THEY DO THAT?

12 R E : D E S I G N

Request for RedesignWhat to ask for when you’re looking for an outside fi rm to remake your magazine, and how to get the redesign you need.

14 C R E A T I V E B R I E F S

The Art of the Art MeetingHow to bring your best ideas to the table to get the best out of your designers.

16 W R I T E R S B L O C K

Thinking BackwardsSometimes imagining what your article looks like after it’s designed can make your writing better.

18 Q U E S T I O N S F O R :

Michael GrossmanAs the original designer of Saveur, National Geographic Traveler, and Entertainment Weekly, Grossman has evolved beyond mere design—but what exactly does that mean?

21 C O V E R C H A R G E

The Invisible NameplateShould images go over the nameplate, and if so how much can you cover up? Three strategies make all the diff erence.

20 L A T E G R E A T

Spy Magazine(1986-1998) Irony may close on the Saturday Evening Post, but it was alive and well in this iconic publication, with a tone infl uenced by the Harvard Lampoon and a classic design by Alexander Isley.

22 R E D E S I G N R E V I E W

Fast Company In a less frenetic redesign, FC uses elegance to communicate style.

PasteBoardOBSERVED IN THE MARGINS

Fool Me Once...You Can Quote MeDesk TopDesign BeastiaryGlossaryKneads WorkOne Great ToolMy HeroClassic Book

ToolBoxPRACTICE MAKES PERFECT

45 L A Y O U T

Mondrian was ...a Painter?The term Mondrian Layout gets bandied about like everyone knows exactly what it is and who Mondrian was. In fact, Piet Mondrian has something to off er magazines designers.

46 T Y P E A

Rags to RichesFully justifi ed type is out of fashion these days, but the art of creating ragged margins is often left to the computer. Here’s what to look for and how to adjust settings to get the best looking text.

48 I M A G E C O N S U L T A N T

Back to the LABMost designers know the diff erence between CMYK and RGB, but few of us realize the value of that “other” colorspace: LAB. It can do amazing things.

50 H A N D S � O N

Five TricksLayout pros use these techniques in Quark and InDesign to save time and make better documents—and probably 90% of users don’t even know they exist.

52 H I , T E C H

Crossing OverWhen you need to move fi les between Macs and PCs things can get a little dicey. Here are a few things that will make the transition seamless.

30 Make Good Things Happen to Bad Pictures

MAKE DO

LESS�THAN�PERFECT

IMAGES

TECHNICAL

TRICKS

MAKE LEMONADE

34 Six Degrees of Preparation: Mission Possible

IMPROVE

YOUR MAGAZINE

MISSION STATEMENTS

OUTLINE

38 #!@% The GridMODULAR GRID

BREAK THE

RULES

42 D.J Stout Goes PC

RADICAL

REDESIGN

PAY ATTENTION

R&RREVIEWS � RESOURCES

53 S T O C K M A R K E T

Cheap (but not Cheap)Comparing three ultra-low cost stock services against the higher-priced spread.

54 L A U N C H P A D

Three Design GemsAlthough these titles are as diff erent as can be, one thing ties them together—excellent approaches to design and branding.

56 F O N T F O N TMonotype Menhardt ProITC Avant Garde ProHF&J Verlag

58 S W E E T S P O T SDave ClarkRalph Butler

ANDTHE REST

� OPOFPO=ChutzpahIt’s OUR POSITION ONLY (get it), but it’s time editorial design stops being treated like the design profession’s equivalent of a dentist.

4 H�J“Why Hasn’t There Been A Pub Like This Before?”Each month FPO publishes the good and the bad, HOSANNAS AND JIBES (assuming the design community has something to say.)

60 ARTIST SHOWCASEPros Put Their Best Feats ForwardIllustrators, photographers, and designers promote their work.

64 ENDBUGDenial’s Not Just a River in EqyptAnd scope ain’t just a mouthwash, either. How clients, employers and even professional organizations take advantage of designers (and not in a good way.)

24 Ten Things Editors & Designers Need to Know

CREATIVE PROS

TEN

“COMMANDMENTS”

MAXIMUM

DESIGN POTENTIAL

FPOTOC FPOFPOTOC TOC FPOTOC FPOFPOTOC FPO G E T C R E A T I V E � P R E M I E R I S S U E

MARCEL DUCHAMP

MAKE ’EM LISTEN!5 Things Every DESIGNERShould Know About EDITORIAL

FEATURE THIS%*#@ The Grid FPO INTERVIEWD.J. STOUT on Being PC (Magazine, that is)

IMAGE FIRST AIDMake GOOD Things Happen to BADPictures

Plus:PROCESSRE:REDESIGN, �� QUESTIONS FOR: MICHAEL GROSSMAN, NEW LAUNCHES, COVER CHARGE, LAYOUTS THAT WORK

TOOLBOXSTOCK HOUSE SHOWDOWN, LAB COLOR, SECRET PAGE LAYOUT PROGRAM TRICKS

R�RREVIEWS OF: STOCK HOUSES, NEW FONTS, ILLUSTRATORS, PHOTOGRAPHERS


F O R P U B L I C A T I O N S O N L Y THE MAGAZINE FOR MAGAZINE EDITORIAL DESIGN



















45 L A Y O U T


46 T Y P E A




50 H A N D S � O N


52 H I , T E C H



MAKE DO


IMAGES

TECHNICAL

TRICKS

MAKE LEMONADE


IMPROVE

YOUR MAGAZINE

MISSION STATEMENTS

OUTLINE


BREAK THE

RULES


RADICAL

REDESIGN

PAY ATTENTION








ANDTHE REST






CREATIVE PROS

TEN

“COMMANDMENTS”

MAXIMUM

DESIGN POTENTIAL


MARCEL DUCHAMP









•R •P

•C

•P

•R



















45 L A Y O U T


46 T Y P E A




50 H A N D S � O N


52 H I , T E C H



MAKE DO


IMAGES

TECHNICAL

TRICKS

MAKE LEMONADE


IMPROVE

YOUR MAGAZINE

MISSION STATEMENTS

OUTLINE


BREAK THE

RULES


RADICAL

REDESIGN

PAY ATTENTION








ANDTHE REST






CREATIVE PROS

TEN

“COMMANDMENTS”

MAXIMUM

DESIGN POTENTIAL


MARCEL DUCHAMP



























45 L A Y O U T


46 T Y P E A




50 H A N D S � O N


52 H I , T E C H



MAKE DO


IMAGES

TECHNICAL

TRICKS

MAKE LEMONADE


IMPROVE

YOUR MAGAZINE

MISSION STATEMENTS

OUTLINE


BREAK THE

RULES


RADICAL

REDESIGN

PAY ATTENTION








ANDTHE REST






CREATIVE PROS

TEN

“COMMANDMENTS”

MAXIMUM

DESIGN POTENTIAL


MARCEL DUCHAMP









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