cpsp skeleton strategic plan
TRANSCRIPT
Chapter 1: The Skeleton Strategic Plan (1.3)
Creating and Presenting Strategic Plans
•How do I start?
•What are the topics?
•What is its structure
•What is it?
•Who should be involved?
•Duration?
A Strategic Plan: Frequent Questions
•Enthusiastic introduction
•Plop - it dies
•Dedicated work to ‘write it up’
•Dedicated work to assemble the plan
Typic Strategic Planning Process
•Simple and understandable
•Quick
•Fresh
A Practical Approach
The Skeleton Strategic Plan
Section A: Background to the strategic planA.1. Introduction A.2. Executive summary Section B.1. The overall strategic plan B.1. Mission, goals and strategy
B.1.1. MissionB.1.2. GoalsB.1.3. Strategies
Section B.2. The detailed strategic plan B.2.1. Defining the businessB.2.2. The product market portfolioB.2.3. Markets addressed
B.2.3.1. Markets addressedB.2.3.2. Product niche analysisB.2.3.3 Customer group analysis
B.2.4. Competitive analysisB.2.4.1. Industry competitive analysisB.2.4.2. Firm competitive analysisB.2.4.3. Actual competitor analysis
B.2.5. LeadershipB..2.5.1. Behavioural analysisB.2.5.2. Leadership analysisB.2.5.3. Leadership measurement
B.2.6. Asset utilisation B.2.6.1. Overall asset utilisationB.2.6.2. ProductivityB.2.6.3. Financial performance
Section B.3. ForecastsB.3.1. Overall forecastsB.3.2. Risks
Section B.4. ImplementationB.4.1. Implementation: incremental changeB.4.2. Implementation: strategic change
The Skeleton Strategic Plan
The Strategy D
rives th
e Financia
ls
not
The Financia
ls Drive
the Strategy
The end