cracking the bestseller code!!€¦ · • "amazon seo": pick proﬁtable keywords and...

Sassyliscious Brand Explosion

Cracking the Bestseller Code!!


Amazon is a Search Engine• Similar to Google and Youtube (train bots)

• Potential Readers can find your book through keyword searches.

"How to....." "Dog Training" "Mindfulness"

That's the #1 Method


How Readers find your Book#1- Keyword Searches

#2 - Amazon Bestseller Lists #3 - Amazon Recommended Categories

#4 - Customers also Bought #5 - Amazon Ads

#6 - Google Searches #7 - Amazon Deals via Email


Bestseller vs. PopularityBestseller and Popularity are not the same:

* Bestseller:

Number of books sold aka "Sales Rank"

* Popularity:

a combination of factors =>


Popularity- Sales Rank

- Relevance

- Price

- Social Proof

- Sales Velocity


RelevanceHow to make Amazon understand what your book is about and where to rank you?

=> Train the bots / send signals the bots can understand

• "Amazon SEO": pick profitable keywords and optimize your book's metadata

• Bounce Rate (do visitors stay, how long, do they buy?)


Price

• Amazon is in the business of making money - and LOTs of it => will support the books that bring in the most money

• Higher prices books tend to get a little preference, but don't price too high....


Social Proof

• Reviews: Number, velocity and average rating

• Need to continually increase

• A continuous stream of (mostly good) reviews is one of THE Top ranking factors on Amazon!


Sales Velocity• Amazon wants to see CONSISTENTLY high sales, not

a quick spike during a promo.

• Promos: best to schedule several in a row on consecutive days, each day increasing in sales volume (some promos are more effective than others)

=> gradual, organic increase looks natural to Amazon


How to trigger the Algorithm?


By optimizing your book's meta data for marketable keywords.

Wha'...?

Meta data: Title, Sub Title, Description, Reviews

Keywords: The search terms people enter into the Amazon search bar to find books on the subjects they are looking for.


How to Optimize:• STEP 1: find keywords with:

- high search volume and

- medium to low competition

• STEP 2: insert those keywords into the meta data so Amazon's algorithm understands what your book is about and where to rank it


Step 1: Winning Keywords

• phrases people frequently use in forums and groups to describe their problem/frustration

• The more you speak *their* language, the more they will respond to you and be drawn to your book. (without even knowing why). It gives them the feeling you understand them and their pain.


Step 1: Winning KeywordsThe SLOW Way....:

1) Use Amazon auto suggest (see Modul 2 tools)

2) Check # of books per keyword => competitiveness

3) # of books with exact keyword in title/sub title

4) ABSR of the top 10 books


Step 1: Winning Keywords

The FAST Way....:

KDP Rocket: SassyZenGirl.com/KDP-Rocket


Step 2: Optimizing Meta...How to optimize?

1) Place main keyword in the title, ideally in the front

2) Add more relevant keywords in the sub title and series name (the sub title can be long...)

3) Sprinkle even more keywords and synonyms throughout the description.


Step 2: Optimizing Meta...How to optimize?

4) use the 7 keywords in the KDP backend

5) keywords in editorial reviews and author bio

Extra Bonus: Google will also pick up on the keywords you optimized for (except backend) and show your book in search results.


That's it!

cracking the bestseller code!!€¦ · • "amazon seo": pick proﬁtable keywords and...

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