cracking the code and reaching your key decision-makers and influencers through smart content...
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#CMWorld
The Engagement Code-BreakerCracking the code and reaching your key decision-makers and influencers through smart content marketing
Marilyn CoxMarketing Principal – Industry Center of
Excellence
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#CMWorld
Marilyn Cox
@MarilynECox
If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE
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#CMWorld
Tweetable Takeaway #1: Pharma companies are considering what's important to their audience; time, credibility, relevance, and interest. #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #2
Digital Resource Report states there is a strong need by HCPs for 3rd party non-branded content.
Pharma must meet this challenge. #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #3
Consider gamified content to educate users about the risks and challenges of drug discovery. #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #4
Leverage online Use medical apps to collect insight to better service your audience and drive the direction of content creation. #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #5
Leverage online communities to improve patients lives �and drive future drug discovery #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #6
Incorporate other digital channels into your social media initiatives.
If it works, run with it. #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #7
Leverage tweetchats to engage your audience and grow social presence.
Plan upfront for issues that might conflict with regulations #CMWorld
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#CMWorld
Oracle Confidential – Internal/Restricted/Highly Restricted
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Tweetable Takeaway #8
Consider a payer forum to provide content important to payers like comparative effectiveness and budget impact models #CMWorld
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#CMWorld
Tweetable Takeaway #9: Use the analytics captured from these communications to justify the additional efforts and budget required to grow relationships #CMWorld
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#CMWorld
Tweetable Takeaway #10: Develop strong content, unify digital channels, and focus on data forensics to grow revenue, extend reach, and empower sales #CMWorld