craft business
TRANSCRIPT
Marketing plan of
“CF Crafts”
1) Introduction2) Situation3) Objectives4) Strategy5) Programs6) Tactics7) Budget8) Reporting
MARKETING PLAN r
2016
Who are we ?
MISSION VISION
To act as the single point of contact for all artisan clusters with regard to their training and development needs by providing enterprise support programs and national and international marketing linkages.
Help the craftsmen improve their quality of life
Preserve the rich heritage of Indian handicrafts
Motivate people to use more eco-friendly assets with cheaper price.
What’s our current
situation ?
Not properly done yet as this is a newly establish company.
All Traditional And Private companies
All over the world1) House hold2) Industry3) Institutes
Strength – New technology Weakness – Costly Opportunity – New MarketThreat – New entrants ,Bargaining power of suppliers and buyers
Key Statistics SWOT analysis
Competitors Customers
WHAT ARE WE TRYING To ACHIEVE ?
BusinessObjectives
MarketingObjectives
1 2
21
Specific Measurable
AttainableRealistic
Timed
Strategic positioning Brand Development
Web Presence
Digital Partnership SEO and Link Building
Crowd sourcing campaigns
WHAT’S OUR MARKETING STRATEGY ?
WHAT’S OUR MARKET
Customers –Age – 7-70+ years oldAge – AnyLocation – All over Odisha , West Bangle Urban as well as RuralMarket Segmentation-• Professional artists• Amateur artists and
crafters, including hobbyists.
• Businesses. Architects, technical drawing, interior/graphic design ,advertising/direct mail companies
• Teachers and students
Foldable assets -• Institutes • Industry• Household• Business such as
Architectural Craft -• Art and craft
loving people• Professional
Artists• Amateur Artists
and Crafters • Business such as
Architectural , Technical drawing ,Interior /Graphic Design
• Teacher and Student
RetailCraft fairCraft market / stallDirect from makerArt fairSpecialist online shopArt exhibitionDepartment storePublicly-funded galleryNew graduate exhibitionsCommercial galleryMail order-not onlineAgency
Segmentation Targeting Product Channels
Woodwork
Basketwork,WickerworkArt MetalwareCeramicsFurnitureLighting articlesToys and DollsGlasswareFestive craftFur, Feather and leather craftsCarpetsImitation Jewelry
Paper craftsWorked, carved crafts
Textile basedcraftsMisc. craftsitems
WHAT ACTIONS DO WE NEED TO
TAKE
EventSocial MediaBranding
MobileMarketingAdvertisingPublic
Relation
Online
WHAT INFRASTRUCTURE DO WE NEED ?
Technology
ProcessPeople
How much it’ll cost us
Variable cost -A) ESP Long Term (1.5 – 2 years): 4, 10,000 Rupees. Short Term (6 months): 57,000 Rupees Marketing Linkages: 67,000 Rupees Workshops (5 to 15 days): 34,000 Rupees
B) Documentation for the conservation of ethnic crafts and tribes: 40,000 RupeesC) Office administrative costs: 20000 Rupees (lump sum amount)
HOW WE’LL
MEASURE THE
SUCCESS
Value creation in human life ,Preserve the rich heritage of Indian handicrafts and Reach our product globally
Please visit our website http://cfcrafts.blogspot.in/Our Facebook page
https://www.facebook.com/CF-Crafts-605219172976078/?fref=tsOur youtube
https://www.youtube.com/channel/UCCeRAAo1QCfBVZbWQKnuDtg