crafting social
TRANSCRIPT
crafting social @MaxKringen Founder, Tellwell
#TeamTellwell
Strategy
basics
plan engage arm yourself
plan
Goals and objectives:• Why are you using social media for your organization?
• Build Community • Reach New People • Drive Traffic • Listening • Engaging in Real Time Discussion
• What do you hope to gain? (Goals) • What are the ways you’re going to do this? (Objectives)
AudienceIdentify groups of people who currently follow you on social media and groups you want to follow your organization.
Integration• How are you going to integrate social into your
everyday life? • What do you already create that can now
become social content? • What ways do you integrate social media with
other forms of communication?
Twitter 1-2-3
engage
types of content• Funny or Clever Content • Thoughtful or Inspirational Content • Educational Content • Conversational Content • Promotional Content
inspirational content
promotional content
educational content
funny clever content
arm yourself
social platforms
content creation
grammarly.com
hemingwayapp.com
publishing
coschedule.com
gramblr.com
web
ifttt.com
customer management
Advertising
facebook.com/advertising
Advertising
wetellwell.com @wetellwell