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We’re the right people to do this. Ingrained in the culture not just the consumption.

Lucien Frelin - User Experience Developer, beer geek.

Matt Hinson - Electrical Engineer, beer nerd.

State of the Brewnion ● $14.3 billion market● 2013 Virginia experienced 20% increase to 61 breweries.● A quarter of those are in our region.● Crafty’s target patron● Drink Tank’s target member

Discovering local beer is complicated.● Not everyone wants to go to a bar and groceries stores are a lonely experience...● The closest thing we have to a beer store is called Total ‘Wine’.● Breweries are spread out all over town and they have limited hours.

Crafty’s is the missing piece. Here’s why...● We’ll put all those beer wants and needs in one friendly retail place. ● 1 in 3 craft beer consumers ask sales associates for advice and information when buying beer. ● 45% of craft beer drinkers indicate that they would try more craft beers if they knew more about them. ● Crafty’s inventory will be well organized and designed in a meaningful way.● We’ll be informative, comfortable and encourage tasting during retail experience.● Crafty’s will offer ALL your local and national favorites, including prototyped and custom beers from DrinkTank● Crafty’s is the frontend of Drink Tank.

A Collaborative Brewing Space

A Collaborative Brewing Space● 1.2 Million homebrewers nationwide

● 800k homebrewers started in the last 9 years

● Many lack the space, equipment, and time to home brew

● Drink Tank gives access to professional equipment, knowledgeable brewers, and brand launch platform

Bringing the startup culture to beer● Members can take classes● Serious craft beer entrepreneurs ● Lowering the barrier to entry● A place for to meet, learn, and network

How Drink Tank Works● A gourmet brewing license

● Subscription fees

● Members will brew

Under One Roof● 2000-2500 sq ft● 500 sq ft retail for Crafty’s● 1200 sq ft of scalable brewing space for DrinkTank● 400 sq ft for office space● Climate controlled space is required● Brew space is easily scalable

Prototyping● Flex commercial space● Potential members survey● Crafty’s will be prototyped through a series of growler pitstops ● Retail concept will be designed and reviewed professionally

The Potential● Scaling the membership● Opportunity for investing in promising beer brands● Aging and cellaring beers for sale online nationally

Clearly the businesses compliment each other.

● Potential to share the space● Drink tank would create generate one-off beer for Crafty’s● Similar target customer

Progress So Far

● Legal assistance received● Business models in review● Space prototyping in the works● Basic cost estimates on equipment● Networking with suppliers

What is Left

● Investment pitch● Advanced cost estimates● Economic Feasibility● Education model developed● Distribution partnerships● Building leasing and build out

+Ladies, gentlemen.

Crafty’s and Drink Tank an ultimate beer experience. Coming soon.