craig campbell sep 27 ppt

www.craigcampbellseo.co.uk

My name is Craig, I’m based in Glasgow in the UK and have been doing SEO &

Digital Marketing for 15 years.

Today I'm going to talk about E-Commerce SEO.

Craig Campbell SEOUK Based Digital Marketing Expert

http://www.craigcampbellseo.co.uk/

• Woo-Commerce

• Magento

• Shopify

• osCommerce

• Prestashop

• Open-source Platforms ( Free to use )


Choosing the best platform for your business

Make sure the platform you choose suits your requirements


• Magento uses a lot of memory

• Load Speed Important

• Server location in my opinion is important

• Backups

• Ongoing Development


Hosting Platform &Location


• Keyword Research for Pages/Products

• Research for Blog Topics/Long Tail Keywords

• Avoid Keyword Cannibalization

• Competitor Analysis

• Backlink Analysis

• Continue with these processes on a regular basis


Research Properly


• SEM Rush and Serpstat both have auditing features

• Screaming Frog another tool for auditing

• Urgently fix any broken links and 404 errors

• Update missing/duplicate titles, meta descriptions and any duplicate content

• Any other minor errors resolve where possible


Site Audit


• Pingdom Speed Test

• Users abandon sites with an average load speed of 3 seconds

• Reduce File Size

• Get appropriate Server Space


Website Speed


• The page title

• Headers

• Subheaders

• Content

• Product descriptions

• Image alt tags

• Meta title and description

• URLs


On-Site SEO


• User Experience

• Mobile Friendly

• SSL Certificate

• Customer Reviews

• Social Media Integration


Other On-site Factors to Consider


• Using Product Descriptions from Suppliers ( Use no index tag ) for products you cannot write unique content for.

• Unique Title Tags on all pages

• Use Robots.txt to block areas that will cause duplicate content issues such as archives, categories etc

• Use Keyword Friendly URLS

• Lack of Product Reviews


Some Additional Tips



Twitter : @glasgowseo03

Linkedin : https://uk.linkedin.com/in/craigcampbell0302

Thanks for WatchingHope you liked some of the tools


https://uk.linkedin.com/in/craigcampbell0302

craig campbell sep 27 ppt

Business