craig chandler foodservice portfolio 1-1-13

10
It Takes The Right Ingredients For Success! CRAIG CHANDLER FOODSERVICE SALES & MARKETING EXECUTIVE

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Craig Chandler Foodservice Sales Portfolio January 2013

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Page 1: Craig chandler foodservice portfolio 1-1-13

It Takes The Right Ingredients For Success!

CRAIG CHANDLERFOODSERVICE

SALES & MARKETING EXECUTIVE

Page 2: Craig chandler foodservice portfolio 1-1-13

CRAIG CHANDLERSales Management/Marketing/ Business Development

Value PropositionSALES & MARKETING MANAGEMENT EXPERIENCE BY SEGMENT:

Foodservice; Convenience Stores; Concessions; Club Stores; National & Regional Multi-Unit Operators; Private Label; Non-Commercial; Buying Group Headquarters; Dry, Refrigerated, & Frozen Products, & Industrial Accounts.

STRATEGIC MANAGEMENT EXPERIENCE BY TERRITORY:Established markets; Expansion Markets; Turnaround Markets; New Product Introductions & Training; Production Plant Catastrophe Recovery; Merger Transitions; Product Sales Allocations; New Logistics Opportunities; Co-Packing Alliances; Product Recall Implementation; Pricing and Profitability Management.

ADMINISTRATIVE MANAGEMENT EXPERIENCE:Creation & Execution of Annual Budgets; Developing & Implementing Sales & Marketing Plans; Strong in Internal / External Communication Skills; Sales Forecasting; Territory Reporting; Competitive Analysis Reporting; Close inner department workings with logistics, customer service, research & development, production, marketing, and finance; Trade shows; Creation of Point of Sale Materials; New Product & Packaging recommendations; Marketing Budgets and Accruals.

Page 3: Craig chandler foodservice portfolio 1-1-13

Craig Chandler-Understands the sales and marketing of manufactured products because he has been there!

Skill Sets: Budget Planning & Execution; Strategic Planning / Market Analysis; Competitive Intelligence

Beginning Pounds: 18.2 MillionEnding Pounds: 23.7 Million (*)

Beginning Dollars: $1.1 MillionEnding Dollars: $2.9 Million

National Accounts Sales:Beginning Dollars: $2.5 MillionEnding Dollars: $6.0 Million

Regional Sales Manager:Beginning Dollars: $16.6 MillionEnding Dollars: $21.8 Million (**)

Page 4: Craig chandler foodservice portfolio 1-1-13

CRAIG CHANDLER-HAS SOLD PRODUCTS TO THESE CHAINS AS WELL AS OTHERS!

HE HAD TO HUNT TO GET IN THE DOOR!Skill Sets: Contract Negotiations; Presentations / Proposals; New Business Development; Consultative Sales; Logistic

Programs; Team Selling

Page 5: Craig chandler foodservice portfolio 1-1-13

CRAIG HAS MANAGED BUSINESS AT BOTH THE HEADQUARTER LEVEL AND AT THE OPERATING COMPANY LEVEL. HE KNOWS DISTRIBUTION CHANNELS!

Skill Sets: Contract Negotiations; Customer Compliance; Partnerships & Alliances; Presentations & Proposals; Competitive Intelligence

Page 6: Craig chandler foodservice portfolio 1-1-13

CRAIG CHANDLER KNOWS THE MAJOR CONTRACT MANAGEMENT AND PRODUCUREMENT GROUPS

AND THEIR KEY CUSTOMERS

CRAIG HAS EXTENSIVE EXPERIENCE WITH THE SCHOOL

FOOD SERVICE SEGMENT INCLUDING COMMODITY

MANAGEMENT

Page 7: Craig chandler foodservice portfolio 1-1-13

2000-2003: PICTSWEET FROZEN FOODS:Assisted in the development of packaging, initial go-to-market products, pricing, purchasing programs, and broker appointments for this start up division. Secured new distribution with 14 broadline distributors representing over $2-million dollars in annual sales.

1988-2000: BIRDS EYE FOODS:During National Account Sales tenure, secured new business with Church’s; Cracker Barrel (including a new proprietary product); Frisch’s; and Walt Disney World.Reported to president of division on a new foodservice product opportunity which resulted in the creation of a top selling item for both retail and foodservice. (Chub pack cream style corn).

CRAIG CHANDLERSales Management/Marketing/ Business Development

PROJECT MANAGEMENT HIGHLIGHTS

2012-Present: TWELVE BASKETS, INC.:Designed & Created a full line company product guide that detailed all current manufacturers and their specific items stocked. Guide is being used by all sales team members in presentations.

2010-Present: SECRET INGREDIENTS, INC:Handled all aspects of self started and financed company formation including go-to-market business plan; securing manufacturing representation; assisted in web site design; identified social media tools to promote business; created and managed an extensive data base of foodservice distributors and operators.

2003-2010: CAVENDISH FARMS, INC:Worked with R&D, Marketing, and Production on the creation and distribution of a proprietary product for a multi-unit operator representing over 500,000 annual pounds.Identified and implemented a new sea / land logistics program that increased foodservice sales in Florida by six million annual pounds.

Page 8: Craig chandler foodservice portfolio 1-1-13

Craig Chandler believes that you need to be customer focused in

everything you do to be successful in sales.

CRAIG KNOWS THAT IT TAKES TEAM WORK TO WIN!

Page 9: Craig chandler foodservice portfolio 1-1-13

CRAIG KNOWS

THE GAME AND HOW

TO PLAY

CRAIG KNOWS THAT ALL GREAT OPPORTUNITIES NEED TO BE TAILORED

MADE!

Page 10: Craig chandler foodservice portfolio 1-1-13

CRAIG CHANDLEREmail:

[email protected]

MOBILE: 678-325-8904OFFICE: 770-963-2283

Craig D. Chandler, Sr. 849 Misty River Court

Dacula, GA 30019