craig chandler foodservice portfolio 1-1-13
DESCRIPTION
Craig Chandler Foodservice Sales Portfolio January 2013TRANSCRIPT
It Takes The Right Ingredients For Success!
CRAIG CHANDLERFOODSERVICE
SALES & MARKETING EXECUTIVE
CRAIG CHANDLERSales Management/Marketing/ Business Development
Value PropositionSALES & MARKETING MANAGEMENT EXPERIENCE BY SEGMENT:
Foodservice; Convenience Stores; Concessions; Club Stores; National & Regional Multi-Unit Operators; Private Label; Non-Commercial; Buying Group Headquarters; Dry, Refrigerated, & Frozen Products, & Industrial Accounts.
STRATEGIC MANAGEMENT EXPERIENCE BY TERRITORY:Established markets; Expansion Markets; Turnaround Markets; New Product Introductions & Training; Production Plant Catastrophe Recovery; Merger Transitions; Product Sales Allocations; New Logistics Opportunities; Co-Packing Alliances; Product Recall Implementation; Pricing and Profitability Management.
ADMINISTRATIVE MANAGEMENT EXPERIENCE:Creation & Execution of Annual Budgets; Developing & Implementing Sales & Marketing Plans; Strong in Internal / External Communication Skills; Sales Forecasting; Territory Reporting; Competitive Analysis Reporting; Close inner department workings with logistics, customer service, research & development, production, marketing, and finance; Trade shows; Creation of Point of Sale Materials; New Product & Packaging recommendations; Marketing Budgets and Accruals.
Craig Chandler-Understands the sales and marketing of manufactured products because he has been there!
Skill Sets: Budget Planning & Execution; Strategic Planning / Market Analysis; Competitive Intelligence
Beginning Pounds: 18.2 MillionEnding Pounds: 23.7 Million (*)
Beginning Dollars: $1.1 MillionEnding Dollars: $2.9 Million
National Accounts Sales:Beginning Dollars: $2.5 MillionEnding Dollars: $6.0 Million
Regional Sales Manager:Beginning Dollars: $16.6 MillionEnding Dollars: $21.8 Million (**)
CRAIG CHANDLER-HAS SOLD PRODUCTS TO THESE CHAINS AS WELL AS OTHERS!
HE HAD TO HUNT TO GET IN THE DOOR!Skill Sets: Contract Negotiations; Presentations / Proposals; New Business Development; Consultative Sales; Logistic
Programs; Team Selling
CRAIG HAS MANAGED BUSINESS AT BOTH THE HEADQUARTER LEVEL AND AT THE OPERATING COMPANY LEVEL. HE KNOWS DISTRIBUTION CHANNELS!
Skill Sets: Contract Negotiations; Customer Compliance; Partnerships & Alliances; Presentations & Proposals; Competitive Intelligence
CRAIG CHANDLER KNOWS THE MAJOR CONTRACT MANAGEMENT AND PRODUCUREMENT GROUPS
AND THEIR KEY CUSTOMERS
CRAIG HAS EXTENSIVE EXPERIENCE WITH THE SCHOOL
FOOD SERVICE SEGMENT INCLUDING COMMODITY
MANAGEMENT
2000-2003: PICTSWEET FROZEN FOODS:Assisted in the development of packaging, initial go-to-market products, pricing, purchasing programs, and broker appointments for this start up division. Secured new distribution with 14 broadline distributors representing over $2-million dollars in annual sales.
1988-2000: BIRDS EYE FOODS:During National Account Sales tenure, secured new business with Church’s; Cracker Barrel (including a new proprietary product); Frisch’s; and Walt Disney World.Reported to president of division on a new foodservice product opportunity which resulted in the creation of a top selling item for both retail and foodservice. (Chub pack cream style corn).
CRAIG CHANDLERSales Management/Marketing/ Business Development
PROJECT MANAGEMENT HIGHLIGHTS
2012-Present: TWELVE BASKETS, INC.:Designed & Created a full line company product guide that detailed all current manufacturers and their specific items stocked. Guide is being used by all sales team members in presentations.
2010-Present: SECRET INGREDIENTS, INC:Handled all aspects of self started and financed company formation including go-to-market business plan; securing manufacturing representation; assisted in web site design; identified social media tools to promote business; created and managed an extensive data base of foodservice distributors and operators.
2003-2010: CAVENDISH FARMS, INC:Worked with R&D, Marketing, and Production on the creation and distribution of a proprietary product for a multi-unit operator representing over 500,000 annual pounds.Identified and implemented a new sea / land logistics program that increased foodservice sales in Florida by six million annual pounds.
Craig Chandler believes that you need to be customer focused in
everything you do to be successful in sales.
CRAIG KNOWS THAT IT TAKES TEAM WORK TO WIN!
CRAIG KNOWS
THE GAME AND HOW
TO PLAY
CRAIG KNOWS THAT ALL GREAT OPPORTUNITIES NEED TO BE TAILORED
MADE!
CRAIG CHANDLEREmail:
MOBILE: 678-325-8904OFFICE: 770-963-2283
Craig D. Chandler, Sr. 849 Misty River Court
Dacula, GA 30019