crash course: free vs. paid tools on linkedin [webcast]

Crash Course:Free vs. Paid Hiring Tools on LinkedIn

November 3, 2015

Katy HomanickAccount Executive

Linkedin.com/in/katyhomanick

Suzanne TranSr. Marketing Manager

Linkedin.com/in/suztran

Hi! It’s nice to meet you.

3

Professionals use LinkedIn to…

IdentityBuild a

Professional identity

NetworkConnect with

professionals globally

KnowledgeConsume or publish professional content

Paid (premium) tools to

SellHire Market

• Find top candidates, faster

• Contact qualified candidates directly

• Build relationships with prospective hires

Talent Solutions• Engage audience with relevant

content and advertisements

• Send highly visible marketing InMail campaigns

• Leverage marketing insights to inform your marketing strategy

Marketing Solutions• Find leads & accounts in your

target market

• Get real-time insights for warm outreach

• Build trusted relationships with customers & prospects

Sales Solutions

Today’s focus is

HireLeveraging free tools &

Talent Solutions

• Find top candidates, faster

• Contact qualified candidates directly

• Build relationships with prospective hires

Hiring Managers

Talent Pros

a. Grow Team62% SMBs expect hiring volumes to increase in 2016

b. Build Brand72% SMBs say employer brand

has significant impact hiring great talent

* 2016 Global Recruiting Trends

Companies with a strong brand

50%

Attract more talent

More qualified applicants with a

strong talent brand

28%

Lower turnover rate compared to

weak brands

Increase retention

1-2x

Hire faster

Faster time to hire compared to weak

brands

50%

Lower cost per hire

Decrease in hiring spend compared to

weak brands

Members are 61% more likely to share your information as a result of following your company

* Linke dIn re s e arc h, 2 0 1 3

Free vs. paid:

Building a brand

You & Company Connections Candidates

Customers

YourBrand

• Articles• Videos• Images / photos• Presentations• Blog posts• Infographics• Guides• Reviews

• Lists• How-tos• eBooks• Case studies• Podcasts• Research / data• Tip sheets• Product info

Company Page

Status Updates

Groups

Pulse

SlideShare

Company PageBuild a presence for your business on LinkedIn

Resources

a. Create a Company Page bit.ly/createacompanypage

b. Optimize your Company Page bit.ly/companypagetips

Benefits

a. Tells your company story

b. Engages followers

c. Share career opportunities

d. Builds credibility and trust

e. Creates a strong brand

Paid

Premium Features

a.Active Sponsored UpdateFrom your Company Page, you can share

specific content with a targeted audience and reach more people and attract more followers.

b.Create Career PageEnhance your Company Page and strengthen

your employer brand, and attract top talent with dynamic content based on candidate profiles.

To get started, speak with a LinkedIn representative:

bit.ly/contacttalentsolutions

Free

1

2

Create Company Page

PostStatus Updates

Start LinkedIn Group

PostPulse

Create SlideShare

Status Updates to Sponsored UpdatesStrong brands engage their audience with diverse content

Tips

a. Post regularly

• 20% of followers are typically reached with one status update.

• Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates

Benefits

a. Directly engage your audience

b. Expand business visibility

c. Share company updates

d. Builds more connections


Free Paid

Premium Features

a.Active Sponsored UpdateFrom your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.

•Enhance post visibility

•Highlight post as “Sponsored”

To get started, speak with a LinkedIn representative:


Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

LinkedIn GroupsFast-track your company’s reputation as an industry leader

Resources

a. Start a Grouplinkedin.com/groups/

b. Learn more about Groupsbit.ly/linkedingroups101

c. Get the guidehttp://bit.ly/groupsguide

Benefits

a. Create a new community

b. Attract thousands of like-minded

c. Increases awareness &

engagement

d. Drives traffic and leads


Free

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

4x more profile views from out-of-

network

85 new conversations per minute

PulsePublish personalized daily news to the right audience

Resources

a. Download the appVisit the App Store or Android Play Store

b. Visit Pulsebit.ly/visitpulse

Benefits

a. 380+ million professionals

b. Delivers your content to relevant contacts via recommendations

c. Greater visibility with alerts

d. Builds a strong brand

Free

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

SlideShareDiscover, share, and present presentations and infographics

Resources

a. Learn morebit.ly/slideshareforsmbs

b. Get startedSlideShare.com

Benefits

a. Reach 70+ million professionals

b. Additional outlet to build thought leadership

c. Traffic and lead generator

d. Builds a strong brand

Free

Suzanne Tran

Create Company Page

PostStatus Updates


PostPulse

Create SlideShare

Free vs. paid:

Grow your team

You & Company Top Candidates

# F

ollo

wer

s

Career Pages

Targeted Media

Employee Ads

Content Updates

BUILD ENGAGE RECRUIT

Relevant Jobs

Recruiter

Work With Us Ads Career Pages Job Slots Recruiter

Work With Us AdsAttract more top talent to your company by putting job ads right on your employees LinkedIn profiles

Advertising

Work With Us AdsBuild

Career PagePost Jobs onJob Slots

Sourcing candidatesRecruiter

1 2

3

Get seen when candidates research or connect with one of your employees.

Reach passive talent based on action

Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional ads, driving interested professionals to your jobs,

Career Page, and other destinations

Feature your most relevant jobs Strengthen your talent pipeline

Work With Us AdsAttract more top talent to your company by putting job ads right on your employees LinkedIn profiles

Advertising

Work With Us AdsBuild

Career PagePost Jobs onJob Slots


Ideas: Market your job on…

a. Company page – Company Update

b. Employee profiles – Status Updates

c. Groups – Open Jobs posting

No Free Ads

Free vs. Paid:

Grow Your Team


# F

ollo

wer

s

Career Pages

Targeted Media

Employee Ads

Content Updates


Relevant Jobs

Recruiter


Career PagesPersonalized experience just for candidates

Advertising

Work With Us Ads

Paid: Career PageFree: Company Page

Post Jobs onJob Slots


Build

Career Page

1

1

Career PagesPersonalized experience just for candidates

Advertising

Work With Us AdsPost Jobs onJob Slots


Build

Career Page

2

3

4

Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and

more.

Personalized for your audience Bring your employer brand to life Get your jobs out to more people

Let your employees tell the story of your company culture, business, or who you’re looking for in video

testimonials.

Feature your job posts right where interested prospects can find them — on your company’s Career Pages.

Free vs. paid:

Grow your team


# F

ollo

wer

s

Career Pages

Targeted Media

Employee Ads

Content Updates


Relevant Jobs

Recruiter


Job Slots vs. Job PostsPost your job and automatically recommend the right job to the right candidate

Advertising



Build

Career Page

Job Posts

Post your job and automatically recommend the right job to the right candidate

Advertising



Build

Career Page

Target top candidatesHarness all the power of LinkedIn’s data to promote

your jobs to just the right candidates.

Feature Jobs on homepageAttract new prospects with personalized job postings

qualified candidates will see right on their homepages.

Feature Jobs on Career PageGet the word out about great new jobs on your

company’s Career Page so prospects can easily find your jobs.

Job Slots and Posts

Post your job and automatically recommend the right job to the right candidate

Advertising



Build

Career Page

Feature Jobs on Jobs homepageGet the word out about great new jobs on your

company’s Career Page so prospects can easily find their way to you.

Reach candidates in their inboxWant to take your job posts further? Amplify your

reach by contacting the right candidates right in their inbox.

Promote Jobs in LinkedIn Search AppThen, get the visibility you need in the LinkedIn Job

Search App - so you’re sure to be seen by candidates who are actively searching for jobs.

Job Slots and Posts

Free vs. paid:

Grow your team


# F

ollo

wer

s

Career Pages

Targeted Media

Employee Ads

Content Updates


Relevant Jobs

Recruiter


1

2

3

4

5

Advertising



Build

Career Page

6

Advertising


Build

Career Page

Search limitations Gain access to more search results

Search is limited

PaidFree


Advertising


Build

Career Page

Zero in on top candidatesApply search filters to cut through to the best

PaidFree


Advertising


Build

Career Page

Contact candidates with InMail messagesReach out to professionals with no introduction or contact info required

Free Paid

150 InMails / mo. + mass mail + templates1st degree connections only

Patrick smith

Katy Homanick

Lou Binder

Followers are 2x more likely to respond to an InMail

2x


Advertising


Build

Career Page

Who’s viewed your profileReach out to professionals with no introduction or contact info required

Free Paid

Katy HomanickSuzanne Tran Junesung Lee

All people in last 90 daysLast 5 people in last 90 days

Katy HomanickSuzanne Tran Junesung Lee Mary Dunn


Advertising


Build

Career Page

Candidate search alertsGet alerts listing matched candidates (up to 50 daily)


Mary Dunn

Chris Smith

Drew Ehresman

“Engineer”

Mary Dunn

Chris Smith

Drew Ehresman

“Engineer”

Advertising


Build

Career Page

Manage your jobs and organize candidatesKeep tabs on your activity for different open jobs with the Projects feature

Your clipboard keeps you from losing

track of candidates.

Save search results to your clipboard, or a project from the search results list

Summary activities reports shows who you’ve messaged, saved searches and profiles, and more.


Summary

Free & paid hiring tools

You & Company

CandidateConnections

Company Page

Status Updates(Sponsored Updates)

Groups

Pulse

SlideShareAdvertisement

(Work With Us Ads)

Employer Branding(Career Pages)

Job Posting(Job Slots)

Sourcing(Recruiter)

+

Request a demo and further explore Talent Solutions


Let’s connect!

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.

Call

855-655-5653

or visit bit.ly/contacttalentsolutions

Katy HomanickAccount Executive

Linkedin.com/in/katyhomanick

crash course: free vs. paid tools on linkedin [webcast]

Recruiting & HR