crash course in marketing functions
TRANSCRIPT
The role of marketing
Marketing is about satisfying the consumers needs…
No marketing
Plenty of marketing
What is the businesses attitude to marketing?Marketing orientation
Analyse current position and opportunities:
Marketing audit
Gain information on the market:
Market research
Persuade consumers to buy:
Marketing mix
Market analysis
Market segmentation
Marketing strategy
Qualitative analysis Price
Quantitative analysis
Consumer tests Place
Promotion
Product
The functions of marketing