crashcourse personas
TRANSCRIPT
Crash course i Personas
Olika info är intressant, vad spelar roll för din målgrupp?
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NamePersona type
Age>ŽĐĂƟŽŶTechnical comfortJob Title
Back story
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Goals
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Feel free to doodle!
Persona Template
Quote
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Tell us a bit about their livesͻ�ͻ�ͻ�ͻ�
What concerns do they have? Why do they choose this service? How have they found or heard about the service?ͻ�ͻ�ͻ�ͻ�
What do they want to get out of this service? What are they aiming to achieve?
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What’s stopping them from choosing the serviceor annoying them?
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Sum up their experience with the service.WŽƐŝƟǀĞ�Žƌ�ŶĞŐĂƟǀĞ͘
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DESCRIPTION
Describe your persona. Describe who he or she is in the context of the (future) service. What are his or her objectives,both rational and emotional? Be sure to use the characteristics that you indicated in the dimension poster.
NAME
OCCUPATION
OTHER Other element that has an influence on your service.
Is your persona someone who figures everything out on his or her own, or not?
DO-IT-YOURSELFER ADVICE SEEKER DELEGATOR
SERVICE ATTITUDE
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10th European Academy of Design Conference - Crafting the Future 8 | P a g e
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Figure 2. The concept design sheet.
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10th European Academy of Design Conference - Crafting the Future
7 | Page
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