PROFIL

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DIRECTORS CONTACT DETAILS

WEBSITE | SOCIAL MEDIA

Roberto Da Mota(CA)SA - 8201245059080Nelson Teixeira - 7506215082081

Henrique Teixeira - 7609215208084Ireneu Teixeira - 5506285118189

Head Ofce:168 Gold Street | New Era | Springs | 1559

T: +27(011) 817 5325 |+27(011) 817 5371/2 | +27(011) 817 5357 | F: +27(086) 205 3400 | M: 083 269 9680

Email:roberto@crazyplasticsexpress.co.za

www.crazyplasticsexpress.co.zaFacebook: www.facebook.com/CrazyPlastics

Twitter: www.twitter.com/CrazyPlasticsSA

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Crazy Plastics Express

EXECUTIVE SUMMARY

PRODUCTS

STRATEGY & IMPLEMENTATION

Crazy Plastics Express is a retail chain that provides interesting merchandise options at bargain prices. Financing will come from private investments of the respective shareholders. The shareholder loan funding will be repaid within 24 months.

With the required nancing in place, CPE will be able to successfully open and maintain operations through year one. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those with xed incomes, such as low to medium income families. The successful operation of CPE will provide a customer base that will allow it to be self sufcient.

CPE sells a variety of quality discount merchandise. The types of merchandise we carry falls into departments, including but not limited to:

Petware, Gifts, Storage, Baby, Garden, Kitchenware, Toys, Stationery, Books, Hardware, Party, Bathroom, Cleaning Supplies, Homeware and Electrical.

A dedicated staff is committed to providing excellent customer service.

The merchandise is purchased from a variety of well known manufacturers both local and abroad as well as a number of other generically branded companies. Shipments arrive at our dispatch on a daily basis and we will continue to grow through the addition of new product ranges to our already very extensive inventory.

CPE uses a strategy of total market service. Our promise is in our location and the products we sell, the people we attract and the atmosphere we create.

We will present a store that is pleasant to shop in with a large variety of merchandise to choose from.

Ultimately, we are selling more that just merchandise. We are selling ourselves. We want to provide the kind of customer service that will provide an atmosphere that creates a positive shopping experience for our customers.

STRATEGIC ASSUMPTIONS:

1. Every person with income limitations or on xed incomes is a potential customer.2. Marketing to these segments of the population will lead to an expansion in overall market growth.

Ÿ Provide a wide range of merchandise at reasonable prices.Ÿ Achieve a healthy prot margin

CPE provides a variety of interesting merchandise options at bargain prices. Dedicated to customer service CPE will provide it’s patrons with the kind of service that is respectful and prompt. Employees of CPE will also be treated in a professional manner with a rewarding work environment and fair compensation. CPE wants each customer to feel as though they have received value for money.

Start-up costs will be nanced through shareholder loan funding.

We expect sales to increase steadily as consumers become aware of our vast product range at bargain prices, we intend to tap into the retail market with pricing that will encourage quantity buying and appeal to consumers on xed budgets.

Our target market is the lower to medium income brackets, this includes working class individuals, the elderly, stay at home moms and students, most of whom are very price conscious and looking for more value for their money.

In an ever changing economy the discount store model is becoming more popular with the consumer. Our intended goal is to provide a large selection of bargain priced items.

A competitive edge we have over our competitors is the wide variety of merchandise we carry, with the sources we are working with it is possible to carry many name brand items at discounted prices, add a staff committed to providing great customer service and our stores become an attractive stop for the consumer.

Employees are paid a straight wage but can achieve a monthly incentive based on sales and customer satisfaction rates.

All potential sales will be attended to in a timely fashion and long-term salesperson-customer relationships will take precedence over sales closure.

Consumers demand quality customer service, fair pricing and a convenient location. Competition is very tough with customer service and location being key components. The selection and variety of merchandise a store provides is also very important.

OBJECTIVES

MISSION

START UP SUMMARY

MARKET ANALYSIS

INDUSTRY ANALYSIS

COMPETITIVE EDGESALES STRATEGY

COMPETITION & BUYING PATTERNS

To succeed in this business we must:

Ÿ Sell a broad range of products at competitive prices.Ÿ Provide for the satisfaction of 100% of our customers.Ÿ Customer convenience.

KEYS TO SUCCESS

Crazy Plastics Express

MARKETING STRATEGY

CRAZY PLASTICS EXPRESS STORE LIST

CRAZY PLASTICS EXPRESS BRANDING

CPE will benchmark our objectives for sales, promotion and mass selling.

We are focusing our marketing effort on the community of consumers that want a store which has an interesting variety of merchandise at bargain prices, we will implement a strategy that treats these consumers as a community. This means that our marketing will be centered around sales promotions (events, displays) and personal sales (customer service, friendly atmosphere).

Ÿ We will stay within our marketing budget.Ÿ Marketing promotions will be consistent with the mission

statement.

There will be six to eight full-time employees including a supervisor and store assistant. Store employees will start on a xed basic salary and raises will come after the stores rst year of operation. Incentive schemes will be put in place for staff linked both to turnover and stock loss efciencies.

We are positioning ourselves in the market as a low risk concern with steady cash ows. Creditors are paid at the end of each month, while sales are in cash, giving CPE an excellent cash structure.

PERSONNEL PLAN

PROJECTED CASHFLOW

Crazy Plastics Express

CRAZY PLASTICS EXPRESS BRANDING (CONTD.)

Crazy Plastics Express

CRAZY PLASTICS EXPRESS STORE IMAGES

Crazy Plastics Express