Army Chic Style

Army Clothes with a urban fashionable touch.

Brand of clothing

Army Chic Style

USP Unique

Proposition

Selling

Innovative fashion style for non conventional urban women  

Impact on the society

Comfortable, resistant and versatile materials An archetype of woman:

confidence, courage and feminity

It’s time to survive in the urban jungle Stress, work, traffic jams, noyse,

hurries, parties, compromisses…

The TARGET ü  Female from 27 to 35 years old

ü  Living in big towns

ü  Media and high media class

ü  Proffesional

ü  Brave, self confidence

Positioning Army Chic Style for urbanite women

The PRICE

ü  Medium-high.

ü  More expensive than Zara or Mango but cheaper than Massimo Dutti.

ü  Due to our best quality, resistant and versatile materials and a our creative design.

ü  The average price is between 45-80 €.

The BRAND

Army Chic Style

Product brand. Product range. Descriptive name. Easy to remember.

Style it Army!

Packaging

Placement

Promotion

Public Relations

Fashion Show on

the Underground.

Get publicity in

the

audiovisual media.

Thank you!