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TRANSFORMATIONAL SPEAKING #CoreElectives

Create a 4, 5, or 6-Figure Pay Day How to plan, prepare, and deliver powerful public talks that keep your

audience on the edge of their seat and begging to hire you.

TABLE OF CONTENTS A. Choosing A Slam Dunk Topic B. Crafting A Compelling Title: The “Hook” Shot C. The 7 Step Slam Dunk Speaker Formula (Creating Content) D. Appendix:

o 12 Title Templates

o Evaluation Template

o Making An Impact: Techniques To Turn Your Voice From

“Flat” To Fun.

o How to answer common “milking” questions people have such

as “How much is your program without scaring them off with price."

E. Bonus Tips!

o What happens if you forget what to say?

o My bag of tricks for prepping like the pro's so you can speak

without reading from your notes.

o Your Implementation Action Plan.



Choosing A Slam Dunk Topic: What am I passionate about?

What does my audience want to know? (Curiosity)

What are their biggest fears, pains, frustration, and/or obstacles to being in peak health? What keeps them up at night? What problem would they pay to solve?



Crafting A Compelling Title: The “Hook” Shot Starter formulas (see appendix for more examples):

How To

The #1 Secret To

Your Fail Proof Plan For

My title for this talk is:



The 7 Step Slam Dunk Speaker Formula:

Creating Your Content This template is designed for a 55-60 minute talk. For a 90-minute or two-hour workshop, increase the time in each step; include two paired shares and audience participation every 20 minutes. (I.e. ask the audience direct questions to get them engaged.)

1. The Opening (5 minutes) 2. Your Story/ Your Connection To The Topic (5 minutes) 3. My Intention Is… (1 minute) 4. The Challenge, Problem, Or Myth Busters (15 minutes) 5. The Solutions (10 minutes) 6. The Closing/ Call To Action (12 Minutes) 7. Q&A (10 minutes)

Bonus Tip: End your talk 5 minutes early so you can connect with the hottest

prospects one on one.



Step #1 The Opening (5 Minutes) Paired Share Question: (allow 1-2 minutes for sharing then bring them back for group share.)

Prop Ideas:

Quote Ideas:

Stretch/ Breathing/ Centering Exercise (describe it here.)



Step #2 Your Story/ Your Connection To The Topic (5 minutes) My Before Story:

The Pivotal Moment When Everything Changed:

The Result:

Step #3: My Intention is…. (1 minute) My intention is…



Step #4 The Challenge/ Problem (Why they should care)/ Myth Busters (15 minutes) This is the background of the talk. Why this issue is important. Why should they care? Choose your background delivery method, then brainstorm your content in the space provided below. For this talk I’ll use . The Challenge (Works well for weight loss, emotional eating, exercise, relationships, healthy on the go, work-life balance topics.) Challenge #1

Challenge #2

Challenge #3



What This Problem Costs Them (Works well for sugar talk, dehydration, food-mood, emotional eating, digestive issues, stress etc.)

Myth Busters (Works well with Nutrition 101, Organics, Trend Diets, De-toxing, Weight-loss, etc.) Myth #1

Myth #2

Myth #3



Step #5 The Solutions (10 minutes) There is hope! **Remember to tell your audience that they don’t need to take notes here, you will be giving them this handout at the end. Brainstorm the solutions:

Extra! If there is time… Paired Share or written commitment (One solution they are going to try.)



Step #6 Closing & Call To Action: The “Swish” (12 minutes)

• Transition sequence • Call To Action • Closing Script • Client Success Story

Transition “concept” from Solutions to Closing:

Why do people with this issue stay stuck? What is “Missing Ingredient” that I provide?

What happens without this missing ingredient?



What does your prospect want to move away from in regards to this topic?

What do they want to move towards?

My call to action is:



Client Success Story “I had a client who (before working with me scenario)…”

“After # of sessions, she…” Result #1 Result #2 Result #3

Putting it together: My closing script with transition from solutions and clear call to action:



Step #7 Q&A/ Evaluation (10 minutes) (See appendix for the Evaluation template.) “I’m going to ask you all to multi-task for a moment. I’d like to open it up for Q&A. Meanwhile I’m also going to ask you to fill out the evaluation sheet attached to your handout. In exchange for your completed evaluation, I’ll trade you the Solutions handout.”

Q&A Prep What are some questions my audience might ask and how will I answer them?

Question #1:

My Answer:

Question #2:

My Answer:

Question #3:

My Answer:



Appendix:

o 12 Title Templates

o Evaluation Template

o Making An Impact: Techniques To Turn Your Voice From “Flat” To Fun.

o How to answer common “milking” questions people have such as

“How much is your program” without scaring them off with price.



12 Titles Templates That Sell A good title immediately conveys either a problem or a potential benefit. Some make claims, others make statements. Some arouse curiosity, others provoke controversy. Some are intriguing, others are inspiring. How to . Ex. How to lose 20 lbs in 6 weeks with these 7 foods. Ex. How To Be Irresistibly Sexy Inside And Out. Ex. How To Approach & Start Initial Conversations With Women. Avoid . Ex. Avoid Holiday Sabotage So You Can Celebrate The Holidays Without Gaining Weight. What every needs to know about . Ex. What every mom needs to know about getting your kid off junk food and demanding vegetables. Ex. What every woman needs to know about childbirth that your doctor won’t tell you. The 7 that . Ex. The 7 Things That Attract Men (Instead Of Boys!). The Secret . Ex. The Secret To Making People Like You. Ex. The #1 Secret To That You Won’t Find In Any Book.

The Top 10 . Ex. Top 10 Immune Boosting Foods. The Most Powerful . The Most Powerful Stress Busters You Can Use Anywhere, Anytime...That Don’t Cost Money! Steps To Eliminate For Good. Ex. Eight Steps To Eliminate Emotional Eating For Good! Your Fail Proof Plan For . Ex. Your Fail-Proof Plan For Conquering Your Strongest Sweet Cravings. 101: How to .



Ex. Nutrition 101: How To Make Healthy Foods Taste Delicious. The 5 BEST . Ex. The 5 BEST Natural Energy Boosters So You Can Say Goodbye To Your Energy Crashes. The Ultimate . Ex. The Ultimate Spring Cleanse: A Fast, Easy Detox Program For Beginners.

Bonus Tip For Titles That Sell Use Alliteration: The repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables. Examples: 7 Step Slam Dunk Speaker Formula Double Your Dating Shake The Sugar Habit Curb Your Cravings 7 Stress Relief Methods That Beat Yoga & Boost Productivity The Fat Flush Maximize Personal Power Superfood Secrets Eight Steps To Eliminate Emotional Eating For Good!



Evaluation Template (Your business name) (Name Of Talk) Name Email (Please write clearly.) Phone

What are your 3 BIGGEST obstacles to being in your peak health?

What is the ONE thing you could be doing for yourself that you know would have a significant impact on your health and well-being?

What questions or topics would you MOST like to know more about?

Check here for a FREE (name it!) nutrition consultation ($ _ value.)

Check here if you would like to receive the FREE weekly e-zine (you’ll receive a free gift of .)



Making An Impact: Writing Techniques That Turn Your Voice From “Flat” To Fun Example #1: (Flat) We are not just here to figure out what is wrong with our clients. At least half of our job is to figure out what is right with our clients, but hasn’t been acknowledged by them or claimed. (Oomph) We are not just here to figure out what is WRONG with our clients. At least half of our job is to figure out what is RIGHT with our clients, but hasn’t been acknowledged by them or claimed. Example #2 (Flat) How many people know what to do, but don’t always do it? (Oomph) How many people know WHAT to do, but don’t always do it?

Example #3 (Flat) I want to invite you to open up to the possibility that this time really can be different…. That you haven’t yet tried everything. (Oomph) I want to invite you to open up to the possibility that THIS time really can be different…. That you haven’t yet tried everything.



F.A.Q.’s: How to answer common “milking” questions people have such as “How much is your program” without scaring them off with price.

1. How much do you charge or how much is your

program? I’ve got a few different program options, all the prices are on my website… but really the first step is to set up the initial consultation. It’s free. You have everything to gain, nothing to lose here. I guarantee you are going to come away with at LEAST-ONE-MAJOR- INSIGHT into how you can . (Insert benefit that’s related to topic of your lecture.)

2. What does your program include? We have several program options. Each one has a unique step-by-step curriculum that delivers a specific result. It depends on which program is the best fit for your needs. Everyone starts with the initial consult. From there we’ll figure out what MUST happen for you to succeed. Did you give me your contact info so we can get you on the schedule?

3. I gained 20 lbs in the past year, I only eat 1300 calories a day and exercise constantly, what am I doing wrong?

Perhaps it’s about a paradigm shift. The old paradigm of eat less, exercise more is outdated. It works well for a little while but what most people don’t realize is that slimming down is not just about WHAT you eat, but HOW you eat. Would you be willing to sit down with me for an hour so I can ask you some core questions and share with you how this concept works with all my other clients?



Bonus Tips! What happens if I forget what to say? (Fear of embarrassment.)

1. Know that your audience WANTS you to succeed. They are not waiting for you to screw up. Forgetting your train of thought is OKAY.

2. Do a paired share so you can re-group. 3. Ask the audience what they think. People love to hear

themselves talk, so indulge them! 4. Pause. Take a deep breath and calmly find your place. Silence

does not have to be awkward. Silence is more professional than saying “um.”

5. Admit you lost your train of thought, laugh it off and continue with what makes sense next. If you were trying to make an important point will come back to you.

6. Run away. (JUST KIDDING.)



My bag of tricks for prepping like the pro's so you can speak without reading from your notes.

1. Practice, practice, practice. Here’s the secret: You MUST practice out loud. Practicing silently is not even half as effective as practicing out loud. Carry portions of your talk in your pocket or purse. Group 2 sentences together at a time. Mouth the words over and over again throughout the day, anytime you have “dead time.”

“Dead time” is when you are waiting in line, stuck in traffic, on hold on the phone, while you make your breakfast, while you are in the shower. When you practice out loud you actually condition your face muscles and your mouth to produce those words. You also start to internalize the information, so when you speak you sound natural rather than rehearsed.

2. Incorporate portions of talk into regular conversation. Get genuinely excited about your talk. Find the fact or piece of information that is truly fascinating to you and share it with someone else socially. Do this with one new piece of your talk per day leading up to the live lecture.

3. Record and listen to yourself so you can hear how you flow

and continue to learn your content.

4. Choose 3 signature topics for the next 12 months. Instead of trying to be a diverse speaker who speaks about everything (“Jill of all trades, master of none”), try being the go-to expert on a few select specialty topics. Do talks everywhere you can on these 3 topics. After a few months you will find yourself speaking without notes.

What are my 3 signature topics?



Implementation Action Plan: Where can I schedule lectures over the next few months that already has an audience who would be interested in these topics? Topic #1 Venues:

Topic #2 Venues:

Topic #3 Venues:

My commitment: I am committed to being an outstanding speaker! I have lectures scheduled per month for the next 3 months. (I suggest 2 or more.)

Sign here:

Now, go take your first step!

create a 4, 5, or 6-figure pay day - health coach...

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