create a fundraising action plan for your board members and put them to work where you need them...
TRANSCRIPT
Create a Fundraising Action Plan for Your Board MembersAnd Put Them to Work Where You Need Them
April 12, 2010
Gail Perry CFREwww.gailperry.com
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Agenda
Your own work first – get yourself ready
Five steps to put them to work where you want them
Structure and support to make it happen
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First: What YOU Have To Do
1.Get to know your board members.
2.Choose what fundraising jobs you want them to do.
3.Allocate your own time for this project.
4.Enlist your board leadership first.
5.Create a snappy brand name.
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Psych Yourself Up
Be ready to lead them
Be the cheerleader
Set realistic expectations
Make it fun
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Five Steps to Create and Implement a Fundraising Action Plan With Your Board
Step One: Fire up your board about the cause
Step Two: Crucial conversations to inspire new attitudes
Step Three: The right tools and skills
Step Four: Very specific jobs to do
Step Five: A great reporting and support structure
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Step One: Fire Up Your Board About the Cause
• Mission moments
• Testimonials
• Field trips
• Your impact
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No Boring Meetings!
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Step 2: Three Crucial Conversations
To Inspire New Attitudes
1.What are we raising money for?
2.Why do you care about our cause?
3.Why are volunteers so powerful?
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Most Board Members’ Definition of Fundraising
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Board Members ThinkFundraising = Cold Calls
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Board Members Think:
Fundraising = Begging
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Step 3: TrainingGive Them the Right Tools and Skills
• Friendraising
• The process of fundraising
• Relationship building
• It’s NEVER about money
• High intention low pressure
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Step 4: Give Them Very Specific Jobs
• Narrow, narrow focus
• Keep it very simple
• They get to choose
• Not too many choices
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Step 4: Give Them Very Specific Jobs
1. VIP Prospect List
2. Hosting tours
3. Hosting socials (door openers)
4. Tables at the gala
5. Thank you phone calls
6. Following up after events
7. Accompanying you on visits and calls
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Fundraising IS… A Process
Plenty of Activities for Board Members
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Time and Energy Spent in Each Part of the Fundraising Cycle
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Time and Energy Spent in Each Part of the Fundraising Cycle
identify
involve
warm up
ask
followup
thank
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Step 5: Set Your Board Members
Up To Win
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Step 5: Reporting and Support Structure Create Ownership
• It’s MINE!
• Task forces
• Team leaders
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Guidelines for a Crackerjack Structure
1. Each person makes their own commitment
2. Specific time frame
3. Clearly identified project
4. Clearly identified goal
5. Clearly identified beneficial outcomes
6. Clearly defined jobs – no questions or dilly-dallying
7. Proper Set up
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A Set-Up That Creates Ownership
Let them
• choose what they want to do
• set their own goals
• take the responsibility
Encourage competition
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Step 5: Setting Goals How To Get Them To Agree To Do It
• What do we want to
accomplish?
• What results do we want
to create?
• What will happen if we
reach these goals?
• What will happen if
we miss these goals?
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Step 5: Setting Goals How To Get Them To Agree To Do It
• Vision the result – big and juicy • Inspire their sense of possibility and vision • What will it take from this board to make this happen?• What will it take from me? • Is it business as usual? • Go around the table and let people say what they want to do
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“Moral Support” is Essential
• Board Chair
• Team Leaders • Peer Support • Support = communication • Coaching, encouraging • Checking in
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Peer Pressure
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Keep Fundraising High On Your Board’s Agenda – 9 Questions
1.What could we do if we raised more money?
2.What do you most need board members to do this year?
3.Why are board members important?
4.What will it take to get us to a higher goal?
5.What’s working and what’s not working so well?
6.What are the trends in our various fundraising strategies?
7.What will happen if we miss goal?
8. How can a board member help open the door?
9. How do our fundraising programs work?
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Step Five: On Going Reinforcement
• The art of the gentle reminder• Leading by example• Emails and communication about progress• Share news of success• Praise successful board members in front of the others
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What Will Ruin Everything
• Finger wagging
• Talking down
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Is This Your Board?Is This Your Board?
Let’s go for it!
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Gail Perry 124 Hillcrest RoadRaleigh, NC 27616