create a print ad catered to specific audience
TRANSCRIPT
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Create a print ad catered to a specific community
PR Class
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Headline Studies
• Using the headline studies you created last week, design a full ad lay-out for a local government boosting Tourism for the LGBT Community (or Senior Citizens or disabled community)
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https://twitter.com/Lukejian46/status/441215112561438720/photo/1
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https://twitter.com
/fanny87112/status/441211253164216321/photo/1
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• Les Bi toGayTher in Kaohsiung .
• 一起同在高雄吧 ( _ ) ☆ ☆
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Let’s…https://tw
itter.com/ete4678/status/441208946892611584/photo/1
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• 歡迎到高雄出櫃• "Coming out in Kaohsiung, Welcome!!"
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https://twitter.com
/ixhngz/status/441211058066165760/photo/1
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• Gay Up! Kaohsiung! 高雄 gay 起來吧! Let's Gay Together in Kaohsiung! 讓我們gay 在一起 !
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https://twitter.com
/pinky7418520000/status/441207199520407552/photo/1
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Stairlift
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Avoid the following
• Lewd, indecent (obscene) photos
• Sexual language and content
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Focus on
• The idea of acceptance regardless of sexual orientation (preference)
• Loving and humane approach to creative style
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Bilingual Approach to Ad Lay-out
• Use both Chinese and English phrasing (headlines)
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Choose a local government
• it would be better to choose towns that are not so often used
• The purpose is to encourage LGBT (Seniors) tourists to visit the town
• Focus on the LGBT (Seniors) audience (market) and their needs
• Sell the tourist places to visit—in a classy way!
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http://ww
w.barrydoyon.com
/images/1000-islands-lgbt-ad.jpg
Headline
Date and place
Subhead
Promotion
Sponsoring organizations
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http
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http://www.fla-keys.com/img/keywest/lgbt/slide_01.jpg
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Seniors
http://upload.wikimedia.org/wikipedia/commons/e/e5/Subsidio_Vacaciones_Tercera_Edad.jpg
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Originality
• Use original designs and photos
• Avoid using online graphics – add your own creative touch to the design!
• Localize it- think of your audience. What would they want to hear? How would you ‘talk’ to them?