Create, Collaborate, Control: The Pillars of PLM (Product Lifecycle Management)

David BlairVP Product Management Europe, PTCJanuary 29, 2004

© 2003 PTC�

Contents (20 minutes, 5 minutes Q&A)

Introduction

� Why PLM? (what is it?)

� Who is PTC and What is our Vision?

The Pillars of PLM

� Create

� Collaborate

� Control

Bringing it All Together

� It Takes a “ System”

� Conclusions

Question & Answer

Introductions

© 2003 PTC�

Product Development Deserves Focus

Out of every 100 development projects: 63 are cancelled, 25 are commercially successful, and 12 fail

(Booz Allen)

Up to 1/3 of Product Development time spent on unnecessary work or waiting for decisions/information

(McKinsey)

46% of product development resources are spent on products that fail

(Cooper, Product Development Institute)

90% of product launches capture 1% market share

(Boston Consulting Group)

cancelled fail

fail

© 2003 PTC�

Market Dynamics – We are at the beginning of a new era…

Requirements� Change

� Heterogeneity

� Network Communications

� Global

Requirements� Change

� Heterogeneity

� Network Communications

� GlobalEnablers� Web

� Hardware, Price Performance

� Usability

� Data Exchange

� IT Spending

Enablers� Web

� Hardware, Price Performance

� Usability

� Data Exchange

� IT Spending

Functionality

Return on Investment

2D CAD

3D CAD

PLM

En

gin

eeri

ng

Val

ue

Ch

ain

© 2003 PTC�

PTC is The Leader in PLM

Deep domain expertise in product development

• 17 years of leadership in the Product Development space

• Continually revolutionizing product development with leading-edge solutions

• Leader in MCAD and PLM

Unique ability to meet all of your product development needs

• Broadest integrated suite of Collaborative Product Development solutions

• 800+ Global Services professionals & Partnerships with leading system integrators dedicated to implementing our solutions

Global scale

• World’s largest software company with a total commitment to product development

• Over 35,000 customers in 76 countries

© 2003 PTC�

The Digital Product Value Chain - Determines Success

Physical Product

Physical ProductENGINEERING

MANUFACTURING

SUPPLIERS

PROCUREMENT

MARKETING

SALES

SERVICE

CUSTOMERSDigital Product

Digital Product

Digital Product

Digital Product

Release toManufacturing

Digital Product Value ChainWhere the most impactful product decisions are made, features and cost determined, suppliers

and materials locked-in.

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© 2003 PTC�

The Critical Digital Product Data…

Assembly MOT_ST_STARTAC_00 contains:

1 Sub-Assembly MOT_ST_LOW_84899 1 Sub-Assembly MOT_ST_UP_84867

Sub-Assembly MOT_ST_LOW_84899 contains:

1 Part MOT_ST_LOW_IN_77894 1 Part MOT_ST_LOW_OUT_77674 1 Part MOT_ST_LOW_EXT_77334 1 Sub-Assembly M1004T245 1 Part MOT_ST_LCD_G2L 1 Part MOT_ST_KEYPAD_98756

Assembly MOT_ST_STARTAC_00 contains:

1 Sub-Assembly MOT_ST_LOW_84899 1 Sub-Assembly MOT_ST_UP_84867

Sub-Assembly MOT_ST_LOW_84899 contains:

1 Part MOT_ST_LOW_IN_77894 1 Part MOT_ST_LOW_OUT_77674 1 Part MOT_ST_LOW_EXT_77334 1 Sub-Assembly M1004T245 1 Part MOT_ST_LCD_G2L 1 Part MOT_ST_KEYPAD_98756

© 2003 PTC�

Product Development Process – Where PTC is Focused

•What products should we have in the portfolio?

•How can we ensure products meet customer’s need?

•What products should we have in the portfolio?

•How can we ensure products meet customer’s need?

•How can we reduce cost?

•How can we work better with suppliers?

•How can we reduce cost?

•How can we work better with suppliers?

•Should we build it ourselves or outsource?

•How should we build it?

•Should we build it ourselves or outsource?

•How should we build it?

•What is the customer’s configuration?

•How do I install and operate the product?

•What is the customer’s configuration?

•How do I install and operate the product?

•What does our customerwant?

•How can we match what they want with product?

•What does our customerwant?

•How can we match what they want with product?

•What are the key features?

•What can we buy, what should we make?

•What are the key features?

•What can we buy, what should we make?

The Pillars of PLM

© 2003 PTC��

The Pillars of PTC’s Product Portfolio A True Product Development System

CREATE –Pro/ENGINEER Wildfire

CONTROL –Windchill PDMLink

COLLABORATE –Windchill ProjectLink

The system creates a new PLM paradigm

that will change the way you develop and

deliver products.

© 2003 PTC��

“ Release To Manufactur ing”

“ Kickoff”

“ Production”

timeCreateMaximize Innovation

ControlDrive

Convergence

CollaborateShorten Cycle Time

Create, Collaborate, and Control – Why You Need All 3

gate

stage

© 2003 PTC�

Create: Pro/E Wildfire

Setting New Standards

� Simple

• New user model with 20-80% productivity improvements

� Powerful

• All of the rich capabilities needed for design of products

� Connected

• Worlds first multi-user CAD system

• World’s first intelligent, on-line, process-oriented CAD system

Create

© 2003 PTC��

Philips Electronics Innovation & Collaboration Needed Across all Development sites

Background

� 700 seats of Pro/E

� Great customer creating great products

Notable Remarks

� Excited about Pro/E Wildfire because of the Peer-to-Peer capabilities

• Collaborative design sessions

• Help Desk Support

• Design review, etc.

Create

© 2003 PTC��

Collaborate: Windchill ProjectLink

Project-related information management� Global access to all project-related product data

including designs, models, etc.� Web-based project portal with embedded 3D

visualization, search

Project collaboration and management processes

� Self-administration project management� Project plan management� Distributed cross-enterprise team collaboration� Process templates: design reviews, NPI,

quality (Six Sigma, APQP, ISO 9000), etc.

Enterprise-Wide access to project information� Access anywhere to project data through

intuitive Web browser-based user interface � Connects to various CAD systems as well as

Microsoft Project

Configurable Quick Start implementation

Collaborate

Windchill ProjectLink

Provides secure collaboration project spaces and powers common collaborative business processes

© 2003 PTC��

Nypro, Inc. In Needed Of Project Based Collaboration

Background

� World leader in injection molding

� Development sites all over the world (approx. 35 sites in 12 countries)

Notable Remarks

� Using ProjectLink for project based collaboration with customers

• Critical to Project Collaboration with customers

• Reduces travel, ensures better communication

• Shorten turn around time, better feedback to customer on designs

Nypro

© 2003 PTC��

Control: PDMLink

Product information control� Global access to all product data including

designs, models, specifications, and requirements

� Personalized information and product data � Visual navigation of product structures to

easily find information

Product development process control� Robust workflow engine enables repeatable and

predictable product development processes� “Out-of-the-box” CMII change control process� Visually-driven configuration management

Enterprise-Wide access to product information� Access anywhere to product data through

intuitive Web browser-based user interface � Connects to various CAD, MRP, and ERP

systems (CAD, ECAD, Software) – all aspects of product definition

Configurable Quick Start implementation

Control

Windchill PDMLink

Controls product information across the enterprise value chain and manages critical product design activities

© 2003 PTC��

Emhart GlassGetting Product Data Under Control While Working Across Multiple Sites

Background

� #1 producer of industrial machines for glass production

� Development sites across Europe & North America

Notable Remarks

� Using PDMLink to get product data under control

• Have data in many places leading to duplicate works, lost info, etc.

• Spend too much time looking for data that is often inaccurate

© 2003 PTC��

PTC PLM Solution Suites

Windchill: Collaborate & Control

Professional CAD Professional CAD ––Pro/ENGINEER WildfirePro/ENGINEER Wildfire

Pro/ENGINEER: Create

Product Data Management Product Data Management ––WindchillWindchill PDMLinkPDMLink

Collaborative Project Management Collaborative Project Management ––WindchillWindchill ProjectLinkProjectLink

Supplier Collaboration Supplier Collaboration ––WindchillWindchill SupplyLinkSupplyLink

Design Configuration Design Configuration ––WindchillWindchill DynamicDesignLinkDynamicDesignLink

Component Management & Component Management & Parts Catalog Parts Catalog ––

WindchillWindchill PartsLinkPartsLink

Enterprise Systems Integration Enterprise Systems Integration ––WindchillWindchill ESIESI

MultiMulti --vendor CAD vendor CAD Integrations Integrations

––WindchillWindchill

Workgroup Workgroup ManagersManagers

Bringing it All Together

© 2003 PTC��

A Single Integrated System for Create, Collaborate, Control

Truly a Product Development System for PLM

Embed Web Browser for access to web-based Collaborate &

Control solutions (PDM)

Create (CAD) is another client of the system. Symbiotic

relationship with PDM, Project Mgt., etc.

Single Application ViewCAD/CAM/CAE, Workgroup PDM, Enterprise PDM, Project Collaboration

© 2003 PTC��

PTC Can Provide the Entire Picture

You Need

� The right capability / footprint

� On the right architecture

� That supports business processes end to end

� In a way that is easy to implement

… this is the focus of PTC

(We are 100% dedicated to product development)

© 2003 PTC�

Validation of PTC Vision

Meta Group and IDC Proclaim PTC's Corporate and Product Leadership in PLMn a recently published analysis of the PLM market, Meta Group placed PTC squarely in the leadership category. In its profile on PTC, Meta makes the following statements: "PTC offers companies a strong approach to product life-cycle management (PLM) along with a well-architected technology platform to enable enterprise PLM strategies." "PTC has invested in creating and publishing its Product First road map, a comprehensive vision of PLM. Intended to guide users (and prospective customers) from high-level strategy to operational execution, the Product First road map is an excellent tool for understanding the role of PLM in the organization. We believe that PTC's commitment to creating and improving this tool benefits the entire PLM market, and contributes to PTC's leading score in the area of PLM vision." "PTC offers users a best-in-class PLM backbone that is well suited for managing complex heterogeneous CAD and PLM application environments. Its PLM vision, together with its functionality build-out, will ensure that it remains a leader in the PLM market." This report is a very positive piece for PTC and a strong counter to IBM/Dassault. Read the Meta Group profile on PTC

IDC has also published a solid assessment of Windchill 7.0.The report makes the following statements: "PTC is strengthening its claim on the product life-cycle management (PLM) market with the introduction of Release 7 of its Windchill solution." "With respect to its deep interoperability with ERP, PTC's introduction of Windchill 7.0 raises the bar for turnkey deployments." "There is no doubt that ERP vendors are currently not providing product information management solutions that satisfy the complex needs of innovation-driven product development groups." "IDC believes that Windchill 7.0 success could demonstrate an approach to broaden PLM acceptance within innovation-driven corporations." In this report, IDC analyzes the strengths of Windchill 7.0 and sees the release as key to driving PLM adoption in the marketplace. Read the IDC report on Windchill 7.0

Open Discussion

Thank You!