create great content
TRANSCRIPT
Create
Cristèle JuppetChristopher Faotto
Eeling LeeEmilie Nicolas
Content is GOLD
- Must appeal to your segment (not to loose market shares)- Must become an expert in your area of expertise- Reach new / potential consumers- Keep in touch with loyal consumers- Benefit your brand: add value to your message: Consumers want to be educated and need data before purchasing any good
Be a Thought Leader
- Allows to start conversation online with customers- To get consumers interacting online with your business- Become influential - Klout score+increase n° of followers+friends+"likers"
"44% of B2B said that the impact of social signals have been positive" http://www.readwriteweb.com/enterprise/2011/10/infographic-why content-is-kin.php
Examples of great content by digitally intelligent companies
Video "HOW TO"
Curated info everything London
Content for to help businesses to succeed. eg. 6 ways to sell more in this economy
Tweets local info @Brooklyn (food/bars/exhibitions/street art/shopping...)Online guide to everything Brooklyn