GROWTH AND NEW REVENUE ON INSTAGRAM

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GROWTH AND NEW REVENUE ON INSTAGRAM

THOMAS RANKIN Co-Founder & CEO

DASH HUDSON

MIKE HOFMAN Digital Director

GQ

ROCHELLE STEWART Digital & Social Strategy

CONDÉ NAST

I N S TA G R A M B R A N D S T R AT E G Y AT C O N D E N A S T

BRAND IDENTITY COMMUNITY CONSISTENCY CREATIVITY

40% YoY GROWTH

AUDIENCE

3.4M FOLLOWERS

ENGAGEMENT

2M+ MONTHLY ACTIONS

G Q I N S TA G R A M G R O W T H

S I T E T R A F F I C F R O M I N S TA G R A M

A V E R A G E I N C R E A S E O F + 9 1 % P E R P O S T

D R I V I N G E N G A G E M E N T & T R A F F I C7 6 . 7 5 % A V G . C L I C K T H R O U G H

R A T E F R O M L I K E S H O P

G Q E A R N E D - O R G A N I C R E A C H

A V G . ~ 1 0 0 M / M O N T H

A U D I E N C E VA L U AT I O N

DH PRIMARY RESEARCH + ANALYSIS OF YOUR FOLLOWERS = YOUR AUDIENCE VALUE

G Q ’ S I N F L U E N T I A L F O L L O W E R S

G Q A S I N F L U E N C E R

B R A N D E D V S. E D I T C O N T E N T