create, participate & share · culture days 2015 marketing user guide for activity &...
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Culture Days 2015Marketing User GuideFOR ACTIVITY & COMMUNITY ORGANIZERS
CULTURE!CREATE, PARTICIPATE & SHARESeptember 25, 26, 27, 2015
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Marketing User GuideAn overview6UL�VM�[OL�ILULÄ[Z�VM�YLNPZ[LYPUN�H�*\S[\YL�+H`Z�HJ[P]P[`�PZ�[OL�HJJLZZ�[V�MYLL�WYVTV[PVUHS�;PWZ� �;VVSZ�[OH[� ^PSS�OLSW�THRL�[OL�ILZ[�VM�`V\Y�*\S[\YL�+H`Z������L_WLYPLUJL�
0U�HU�LɈVY[�[V�OLSW�WYVTV[L�*\S[\YL�+H`Z�HJ[P]P[PLZ�PU�L]LY`�JVTT\UP[`�[OYV\NOV\[�[OL�JV\U[Y �̀�H�]HYPL[`�VM�MYLL�IYHUKLK�HUK�J\Z[VTPaHISL�WYVTV[PVUHS�[VVSZ�HYL�THKL�H]HPSHISL�VU�[OL�*\S[\YL�+H`Z�^LIZP[L��*OLJR�V\[�[OL� ;PWZ� �;VVSZ�WHNL�[V�KV^USVHK�[OLZL�[VVSZ!
- *HSS�MVY�7HY[PJPWH[PVU -� ,THPS�:PNUH[\YL -� 3VNVZ�HUK�3VNV�.\PKLSPULZ -� =PKLV�)\TWLYZ -� >LI�)HKNLZ -� >LI�)HUULYZ -� 7VZ[LYZ -� 7VZ[JHYKZ -� ,�-S`LYZ -� 79�;VVSRP[
;OL�[VVSZ�SPZ[LK�HIV]L�JHU�IL�\ZLK�[V�ZWYLHK�[OL�^VYK�HIV\[�`V\Y�*\S[\YL�+H`Z�HJ[P]P[`�[V�`V\Y�JVTT\UP[ �̀�WYVMLZZPVUHS�HUK�ZVJPHS�UL[^VYRZ��MYPLUKZ��ULPNOIV\YZ�VY�HU`VUL�`V\�JVTT\UPJH[L�^P[O��(UK�[OLYL�HYL�THU`� MYLL�[PW�ZOLL[Z�H]HPSHISL�[V�OLSW�N\PKL�`V\�VU�WYVTV[PUN�`V\Y�HJ[P]P[`�[VV��
>OL[OLY�`V\�HYL�HU�HJ[P]P[`�VYNHUPaLY�WYVTV[PUN�`V\YZLSM��VY�H�JVTT\UP[`�VYNHUPaLY�TVIPSPaPUN�HU�LU[PYL�UL[^VYR��JVTT\UP[ �̀�VY�JP[ �̀�[OPZ�Marketing User Guide ^PSS�OLSW�`V\�SLHYU�OV^�[V�TH_PTPaL�[OL�\ZL�VM�J\Z[VTPaHISL�[VVSZ�Z\JO�HZ�WVZ[LYZ��WVZ[JHYKZ�HUK�L�Å`LYZ.
What are Community Organizers?�4HU`�HJ[P]P[`�VYNHUPaLYZ�MVYT�^VYRPUN�NYV\WZ�[V�WSHU�HUK�WYVTV[L�[OLPY�*\S[\YL�+H`Z�HJ[P]P[PLZ�[VNL[OLY��HUK�[OL`�KLJPKL�^OL[OLY�[OL�HJ[P]P[PLZ�^PSS�[HRL�WSHJL�PU�VUL�I\PSKPUN��H�W\ISPJ�ZWHJL��VU�H�ISVJR��[OYV\NOV\[�H�ULPNOIV\YOVVK��VY�HJYVZZ�HU�LU[PYL�JVTT\UP[ �̀�;OLZL�HJ[P]P[PLZ�HYL�H�NYLH[�^H`�[V�YLHJO�UL^�WLVWSL�HUK�JH[HS`aL�HY[Z�HUK�J\S[\YL�PU�[OLPY�JVTT\UP[`��6[OLY�WLVWSL��Z\JO�HZ�[OVZL�PU]VS]LK�PU�T\UPJPWHS�J\S[\YHS�KLWHY[TLU[Z��SVJHS�HY[Z�JV\UJPSZ��)\ZPULZZ�0TWYV]LTLU[�(ZZVJPH[PVUZ�HUK�;V\YPZT�I\YLH\Z��JVU[YPI\[L�[V�THRPUN�*\S[\YL�+H`Z�PU�[OLPY�JVTT\UP[PLZ�H�NYHUK�VJJHZPVU�MVY�[OL�HY[Z�HUK�J\S[\YHS�JVTT\UP[`�HUK�W\ISPJ�
Culture Days Marketing and PR Campaign;OL�HUU\HS�*\S[\YL�+H`Z�JHTWHPNU�PZ�H�T\S[P�SL]LS��T\S[P�TLKPH�JVSSLJ[P]L�LɈVY[�HJYVZZ�[OL�JV\U[Y`�[V�WYVTV[L�[OL�^LLRLUK�VM�MYLL�HJ[P]P[PLZ�[HRPUN�WSHJL�PU�O\UKYLKZ�VM�JP[PLZ�HUK�[V^UZ��)`�\UP[PUN�L]LY`VUL�PU]VS]LK�PU�*\S[\YL�+H`Z»�THYRL[PUN�HUK�79�LɈVY[Z�\UKLY�VUL�OPNO�]PZPIPSP[`�JHTWHPNU��[OL�YLZ\S[Z�HYL�PTWYLZZP]L���TPSSPVUZ�VM�*HUHKPHUZ�HYL�YLHJOLK�HZ�[OL�^LLRLUK�HWWYVHJOLZ��>P[O�[OL�Z\WWVY[�VM�UH[PVUHS�WHY[ULYZ��JVTIPULK�^P[O�YLNPVUHS�HUK�SVJHS�WYVTV[PVUHS�PUP[PH[P]LZ�I`�HJ[P]P[`�VYNHUPaLYZ��[OL�JVSSLJ[P]L�JHTWHPNU�HPTZ�[V�LUZ\YL�[OH[�L]LU[Z�HYL�WYVTPULU[�PU�[OL�W\ISPJ�L`L�HUK�HJ[P]P[PLZ�HYL�^LSS�H[[LUKLK���
;OL�W\ISPJ�JHTWHPNU�WPJRZ�\W�Z[LHT�PU�(\N\Z[�HUK�I\PSKZ�[OYV\NO�:LW[LTILY��J\STPUH[PUN�PU�H�JYLZJLUKV�K\YPUN�[OL�ÄUHS�^LLRZ�SLHKPUN�\W�[V�[OL�*\S[\YL�+H`Z�^LLRLUK�
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Table of Contents *\S[\YL�+H`Z�)YPNO[�:WV[Z ............................................................................................................................................�
Steps for Activity Organizers:
*\Z[VTPaHISL�7VZ[LYZ� �7VZ[JHYKZ .....................................................................................................................3� � *\S[\YL�+H`Z�,�-S`LY ............................................................................................................................................7
Steps for Community Organizers:
� � *\Z[VTPaHISL�7VZ[LYZ� �7VZ[JHYKZ .....................................................................................................................9� � *\S[\YL�+H`Z�,�-S`LY ..........................................................................................................................................��
Tips & Tricks for Everyone:
� � *\S[\YL�+H`Z�>LI�)HUULYZ ................................................................................................................................��� � )LMVYL�@V\�:[HY[!�0UZ[HSSPUN�HUK�\ZPUN�MVU[Z .......................................................................................................���� � .L[[PUN�-HUJ`!�>VYRPUN�^P[O�SP]L�ÄSLZ�PU�0U+LZPNU�HUK�7OV[VZOVW ....................................................................��� � ,KP[PUN�PU�0U+LZPNU .............................................................................................................................................�
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| 1
Culture Days Bright Spots>P[O�[OL�NLULYV\Z�Z\WWVY[�VM�5H[PVUHS�7HY[ULY�Sun Life Financial��[OL�Culture Days Bright Spots WYVNYHT�HPTZ�[V�OLSW�IL[[LY�PKLU[PM`�HUK�WYVTV[L�YLNPZ[LYLK�*\S[\YL�+H`Z�HJ[P]P[PLZ�I`�PUJYLHZPUN�]PZPIPSP[ �̀�H^HYLULZZ�HUK�W\ISPJ�WHY[PJPWH[PVU�PU�HJ[P]P[PLZ�V]LY�[OL�*\S[\YL�+H`Z�^LLRLUK��;OL�WYVNYHT�PUJS\KLZ�[OL�VUSPUL�Culture Days Bright Spots Schedule� HUK Venue Identifiers.
Bright Spots Schedule
;OL�*\S[\YL�+H`Z�)YPNO[�:WV[Z�:JOLK\SL�PZ�H�MYLL��VUSPUL�ZJOLK\SPUN�[VVS�[OH[�HSSV^Z�TLTILYZ�VM�[OL�W\ISPJ� [V�JYLH[L�H�WLYZVUHSPaLK�ZJOLK\SL�VM�HJ[P]P[PLZ�[HRPUN�WSHJL�PU�[OLPY�JVTT\UP[`�V]LY�[OL�*\S[\YL�+H`Z�^LLRLUK�� ;OL�)YPNO[�:WV[Z�:JOLK\SL�PZ�HSZV�H�NYLH[�[VVS�MVY�HJ[P]P[`�HUK�JVTT\UP[`�VYNHUPaLYZ�[V�W\ISPJPaL�[OLPY�HJ[P]P[PLZ� I`�JYLH[PUN�H�WYPU[LK�VY�VUSPUL�WYVNYHT�N\PKL�[OH[�OLSWZ�[OL�W\ISPJ�WSHU�[OLPY�^LLRLUK�PU�HK]HUJL�
>P[O�[OL�HIPSP[`�[V�JYLH[L��ZH]L��LKP[��HUK�ZOHYL�T\S[PWSL�ZJOLK\SLZ�\ZPUN�HU�\UPX\L�<93��HJ[P]P[`�HUK�JVTT\UP[`�VYNHUPaLYZ�JHU�J\Z[VTPaL�ZJOLK\SLZ�I`�HJ[P]P[`�KH �̀�JH[LNVY �̀�[OLTL�VY�NLVNYHWOPJ�HYLH��[V�UHTL�H�ML^��HUK� JHU�HWWLHS�[V�H�KP]LYZP[`�VM�H\KPLUJLZ�
;V�SLHYU�TVYL�HIV\[�[OL�)YPNO[�:WV[Z�ZJOLK\SL��JSPJR�OLYL.
Bright Spots Venue Identifiers
;OL�*\S[\YL�+H`Z�)YPNO[�:WV[Z�=LU\L�0KLU[PÄLYZ�HYL�KLZPNULK�[V�OLSW�HJ[P]P[`�VYNHUPaLYZ�WYVTPULU[S`�PKLU[PM`� [OLPY�]LU\LZ�HZ�*\S[\YL�+H`Z�HJ[P]P[`�SVJH[PVUZ�SLHKPUN�\W�[V�HUK�K\YPUN�[OL�^LLRLUK��=LU\L�0+Z�^PSS�IL�H]HPSHISL� MVY�WPJR�\W�H[�SVJH[PVUZ�HJYVZZ�*HUHKH�PU�:LW[LTILY��:[H`�[\ULK�MVY�^OLU�I`�Z\IZJYPIPUN�[V�[OL�UL^ZSL[[LY.
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activity organizers
STEPS FOR
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steps for activity organizers | 3
activity organizers posters & postcards
Customizable Posters & PostcardsA step-by-step guide7YVTV[L�`V\Y�*\S[\YL�+H`Z�HJ[P]P[`�I`�JYLH[PUN�[OLZL�L`L�JH[JOPUN�WVZ[LYZ�HUK�LHZ`�[V�KPZ[YPI\[L�WVZ[JHYKZ.
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
Steelpan with SuzetteInteractive discussion and hands-on workshop on one of the most fascinating percussive instruments.
Friday, September 26, 2015, 10:00 AM - 12:00 228 Roncesvalles Avenue, Toronto, ON
For more information: [email protected] | steelpanwithsuzette.com
7VZ[LY�;LTWSH[L -PUPZOLK�7VZ[LY
National Broadcast Partner
National Creative Partner
Federal Government SupportNational Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
STEELPAN WITH SUZETTEInteractive discussion and hands-on workshop on one of the most fascinating percussive instruments.
Friday, September 26, 2015, 10:00 AM - 12:00 PM 228 Roncesvalles Avenue, Toronto, ON
For more information: [email protected] | steelpanwithsuzette.com
7VZ[JHYK�;LTWSH[L -PUPZOLK�7VZ[JHYK
![Page 7: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/7.jpg)
steps for activity organizers | 4
activity organizers posters & postcards
The Editable Areas;OPZ�N\PKL�JVU[HPUZ�Z[LW�I`�Z[LW�PUZ[Y\J[PVUZ�VU�OV^�[V�ÄSS�PU�[OL�LKP[HISL�HYLHZ�VM�`V\Y������*\S[\YL�+H`Z�WYVTV[PVUHS�WVZ[LYZ�HUK�WVZ[JHYKZ��7SLHZL�UV[L�[OH[�[OLZL�[LTWSH[LZ� \ZL�:[HU[VU�0*.�HZ�H�MVU[��;V�KV^USVHK�P[�� JSPJR�OLYL�HUK�PUZ[HSS�P[�HZ�`V\�^V\SK�HU`� V[OLY�MVU[��KLWLUKPUN�VU�`V\Y�VWLYH[PUN�Z`Z[LT�
STEP 1:�;OL�UHTL�VM�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀
STEP 2: )YPLM�KL[HPSZ�VM�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀
STEP 3:�7SHJL�`V\Y�SVNV�HUK�`V\Y�ZWVUZVYZ»�SVNVZ�OLYL�
7VZ[LY�;LTWSH[L
7VZ[JHYKZ�;LTWSH[L
12
3
12
3
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steps for activity organizers | 5
activity organizers posters & postcards
Step 1: Event Title;OPZ�ZLJ[PVU�PZ�^OLYL�`V\�JHU�WYVTV[L�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀
Step 2: Event Details6UJL�`V\»]L�LU[LYLK�[OL�L]LU[�[P[SL��P[»Z�[PTL�[V�HKK�ZVTL�KL[HPSZ�
0[�PZ�Z\NNLZ[LK�`V\�PUJS\KL�H�IYPLM�KLZJYPW[PVU�VM�`V\Y�*\S[\YL�+H`Z�HJ[P]P[ �̀�PUJS\KPUN�[OL�KH[L��[PTL��SVJH[PVU�HUK�JVU[HJ[�PUMVYTH[PVU�
TIP: -LLS�MYLL�[V�IVSK�PTWVY[HU[�PUMVYTH[PVU��
NOTE: If your event details are too long to fit in the allotted space, please adjust the point size of the font. However, the details should never be larger than the title.
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
Steelpan with SuzetteInteractive discussion and hands-on workshop on one of the most fascinating percussive instruments.
Friday, September 26, 2015, 10:00 AM - 12:00 228 Roncesvalles Avenue, Toronto, ON
For more information: [email protected] | steelpanwithsuzette.com
![Page 9: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/9.jpg)
steps for activity organizers | 6
activity organizers posters & postcards
Step 3: Sponsor and Event Logos;OL�ÄUHS�Z[LW�PU�[OL�JYLH[PVU�VM�`V\Y�WVZ[LY�PZ�[V�HKK�`V\Y�L]LU[»Z�SVNV�HUK�[OVZL�VM�HU`�ZWVUZVYZ� `V\»K�SPRL�[V�PUJS\KL���
-PYZ[��WSHJL�`V\Y�J\YZVY�PU�[OL�[L_[�IV_�[OH[�YLZPKLZ�PU�[OL�SV^LY�SLM[�OHUK�JVYULY�VM�[OL�WHNL��ÄN���HUK�ÄN������
;V�SVJH[L�[OL�PTHNL�ÄSL�`V\»K�SPRL�[V�PUZLY[��NV�[V�[OL�05:,9;�TLU\�%�JOVVZL�70*;<9,�%�ZLSLJ[�-964�-03,��ÄN������
>OLU�[OL�ÄSL�PZ�WSHJLK��`V\�TH`�ULLK�[V�YLZPaL�P[��;OPZ�JHU�IL�KVUL�^P[O�[OL�HUJOVY�WVPU[Z�VU�[OL�IV\UKPUN�IV_� �ÄN�����I\[�P[�PZ�LHZPLY�HUK�TVYL�WYLJPZL�[V�\ZL�[OL�-694(;�70*;<9,�VW[PVU�PU�[OL�MVYTH[[PUN�WHSL[[L��ÄN���� ����� @V\�JHU�HKK�HZ�THU`�SVNVZ�HZ�^PSS�Ä[�PU�[OL�HSSV[[LK�ZWHJL�HUK�\ZL�`V\Y�RL`IVHYK�[V�ZWHJL�[OLT�^P[OPU�[OL�[L_[�IV_�
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![Page 10: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/10.jpg)
steps for activity organizers | 7
activity organizers e-flyer
Culture Days E-Flyer+LJSHYL�`V\Y�WHY[PJPWH[PVU�HUK�Z\WWVY[�PU�[OL�*\S[\YL�+H`Z�TV]LTLU[�I`�ZOHYPUN�[OL�*\S[\YL�+H`Z�,�-S`LY� ^P[O�`V\Y�UL[^VYR�
:PTWS`�PUZLY[�[OL�PTHNL�ÄSL�PU�[OL�JVU[LU[�IV_�VM�`V\Y�L�THPS�^PUKV �̂�HUK�ZLUK�H^H`�
![Page 11: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/11.jpg)
communityorganizers
STEPS FOR
![Page 12: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/12.jpg)
steps for community organizers | 9
community organizers posters & postcards
Customizable Posters & PostcardsA step-by-step guide7YVTV[L�`V\Y�*\S[\YL�+H`Z�HJ[P]P[`�I`�JYLH[PUN�[OLZL�L`L�JH[JOPUN�WVZ[LYZ�HUK�LHZ`�[V�KPZ[YPI\[L�WVZ[JHYKZ.
7VZ[LY�;LTWSH[L -PUPZOLK�7VZ[LY
National Broadcast Partner
National Creative Partner
Federal Government SupportNational Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
Insert headline hereInsert event details here
(XXXXXXX) OF FREE EVENTS HAPPENING IN (YOUR CITY)!
(YOU
R CI
TY)
Insert your sponsor logo here
National Broadcast Partner
National Creative Partner
Federal Government SupportNational Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
7VZ[JHYK�;LTWSH[L -PUPZOLK�7VZ[JHYK
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
![Page 13: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/13.jpg)
steps for community organizers | 10
community organizers posters & postcards
National Broadcast Partner
National Creative Partner
Federal Government SupportNational Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
Insert headline hereInsert event details here
(XXXXXXX) OF FREE EVENTS HAPPENING IN (YOUR CITY)!
(YOU
R CI
TY)
Insert your sponsor logo here
The Editable Areas;OPZ�N\PKL�JVU[HPUZ�Z[LW�I`�Z[LW�PUZ[Y\J[PVUZ�VU�OV^�[V�ÄSS�PU�[OL�LKP[HISL�HYLHZ�VM�`V\Y������*\S[\YL�+H`Z�WYVTV[PVUHS�WVZ[LYZ�HUK�WVZ[JHYKZ�
7SLHZL�UV[L�[OH[�[OLZL�[LTWSH[LZ�\ZL�:[HU[VU�0*.�HZ�H�MVU[��;V�KV^USVHK�P[�� JSPJR�OLYL�HUK�PUZ[HSS�P[�HZ�`V\�^V\SK� HU`�V[OLY�MVU[��KLWLUKPUN�VU�`V\Y� VWLYH[PUN�Z`Z[LT�
STEP 1: ;OL�SVJH[PVU�^OLYL�HJ[P]P[PLZ�HYL�OHWWLUPUN�
STEP 2: ;OL�HWWYV_PTH[L�U\TILY�VM�HJ[P]P[PLZ�OHWWLUPUN��L�N��KVaLUZ�� O\UKYLKZ��L[J��
STEP 3: ;OL�SVJH[PVU�^OLYL�HJ[P]P[PLZ�HYL�OHWWLUPUN�
STEP 4:�(�JH[JOPUN�OLHKSPUL�HUK�IYPLM�KLZJYPW[PVU�VM�[OL�*\S[\YL�+H`Z�JLSLIYH[PVU�PU�`V\Y�JP[ �̀
STEP 5: 7SHJL�`V\Y�SVNV�HUK�`V\Y�ZWVUZVYZ»�SVNVZ�OLYL�
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steps for community organizers | 11
community organizers posters & postcards
Step 1: Your City7SHJL�`V\Y�J\YZVY�PU�[OL�[L_[�IV_�[OH[�Y\UZ�]LY[PJHSS`�HSVUNZPKL�[OL�OLHY[��)`�KLMH\S[�P[�J\YYLU[S`�OVSKZ�¸@6<9�*0;@¹��
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Step 2: Your City Call-out7SHJL�`V\Y�J\YZVY�PU�[OL�[L_[�IV_�[OH[�Y\UZ�OVYPaVU[HSS`�\UKLY�[OL�SHYNL�¸*<3;<9,¹�JVW �̀�
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National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
![Page 15: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/15.jpg)
steps for community organizers | 12
community organizers posters & postcards
Step 3: Event Title;OL�UL_[�ZLJ[PVU�PZ�^OLYL�`V\�JHU�WYVTV[L�*\S[\YL�+H`Z�PU�`V\Y�JP[ �̀
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
Step 4: Event Details 6UJL�`V\»]L�LU[LYLK�[OL�L]LU[�[P[SL��P[»Z�[PTL�[V�HKK�ZVTL�KL[HPSZ�
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NOTE: If your Event Details are too long to fit in the allotted space, please adjust the point size of the font. However, the details should never be larger than the title.
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
National Broadcast Partner National Creative Partner Federal Government Support
National Partners
CULTURE!
one9007 ,500 + free activities
cities & townsweekend September 25, 26, 27, 2015
Create Participate Share CultureDays.ca
CELEBRATE THE CREATIVITY OF YOUR CITY!Aritists, organizations and community groups in Richmond are hosting free, participatory arts and culture activities during the Culture Days Weekend, and you’re invited!
Visit culturedays.ca to find out about what’s happening in Richmond.
DOXENS OF FREE EVENTS HAPPENING IN RICHMOND!
RICH
MON
D
![Page 16: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/16.jpg)
steps for community organizers | 13
community organizers posters & postcards
Step 5: Sponsor and Event Logos;OL�ÄUHS�Z[LW�PU�[OL�JYLH[PVU�VM�`V\Y�WVZ[LY�PZ�[V�HKK�`V\Y�L]LU[»Z�SVNV�HUK�[OVZL�VM�HU`�ZWVUZVYZ� `V\»K�SPRL�[V�PUJS\KL���
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steps for community organizers | 14 steps for community organizers | 14
community organizers e-flyer
Culture Days E-Flyer+LJSHYL�`V\Y�WHY[PJPWH[PVU�PU�HUK�Z\WWVY[�VM�[OL�*\S[\YL�+H`Z�TV]LTLU[�I`�ZOHYPUN�[OL�*\S[\YL�+H`Z�,�-S`LY� ^P[O�`V\Y�UL[^VYR�
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everyoneTIPS & TRICKS FOR
![Page 19: CREATE, PARTICIPATE & SHARE · Culture Days 2015 Marketing User Guide FOR ACTIVITY & COMMUNITY ORGANIZERS! CREATE, PARTICIPATE & SHARE September 25, 26, 27, 2015](https://reader031.vdocument.in/reader031/viewer/2022041123/5d1ff3aa88c993364d8de4d2/html5/thumbnails/19.jpg)
tips & tricks for everyone | 16
everyone tips & tricks
Culture Days Web Banners:OV^�`V\Y�Z[YPWLZ��0M�`V\�RUV^�OV^�[V�\WKH[L�[OL�/;43�VU�`V\Y�^LIZP[L��JVUZPKLY�WYVTV[PUN�*\S[\YL�+H`Z�I`�LTILKKPUN�H�IHUULY�VU�`V\Y�ZP[L��0[»Z�LHZ �̀
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tips & tricks for everyone | 17
everyone tips & tricks
Before You Start:Installing and using fonts0UJS\KLK�PU�`V\Y�KV^USVHK�HYL�[OL�MVU[Z�/LS]L[PJH�HUK�+05,UNZJOYPM[�(S[LYUH[L��/LS]L[PJH�PZ�H�Z`Z[LT�MVU[�[OH[�ZOV\SK�HSYLHK`�IL�PUZ[HSSLK�VU�`V\Y�THJOPUL��I\[�`V\�TH`�ULLK�[V�PUZ[HSS�+05,UNZJOYPM[�(S[LYUH[L��:OV\SK�`V\�UV[�OH]L�[OLZL�MVU[Z��*\S[\YL�+H`Z�WYV]PKLZ�[OLT�MVY�MYLL�KV^USVHK�OLYL.
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tips & tricks for everyone | 18
everyone tips & tricks
Getting Fancy:Working with live files in InDesign and Photoshop
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tips & tricks for everyone | 19
everyone tips & tricks
Editing in InDesign:Working with live files in InDesign and Photoshop
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tips & tricks for everyone | 20
everyone tips & tricks
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fig. B
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