Create Presentations Your Clients Want
Geoff McDonald
Most experts lead with their expertise…
Business Model Definition
How you create & deliver value for your customers
Value Proposition Definition
What value do your customers want?
Undesirable, Risks, Obstacles
Required, Expected, Desired, Unexpected
What Jobs? Plan a public conference for upto 100 people
Specific Job: How will you select your speakers?
Physical, Intangible, Digital, Financial
Save, Grow, Achieve, Overcome
How will you position yourself to speak?
Create Presentations Your Clients Want
Geoff McDonald