create viral change...measuring and managing virality acquisition retention activation results...

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Scaled Agile Thinking © Patrick Steyaert, 2018 1 Think beyond methods Lean Kanban North America 2018 [email protected] Create viral change

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Page 1: Create viral change...Measuring and managing virality Acquisition Retention Activation Results Referral CHANGE FACTORY Traditional Viral Embedded simulation Infect other people …

ScaledAgileThinking©PatrickSteyaert,2018 1

Think beyond methods

Lean Kanban North America 2018

[email protected]

Create viral change

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ScaledAgileThinking©PatrickSteyaert,2018 2

A thriving Agile industry

ABigEuropeanWinForAgile:Spotify'sWallStreetDebutSucceeds

- Forbes

Whyagilitypays- McKinseyQuarterly

- StateofAgile™survey,VersionOne

98%Successof

Agileprojects

94%Organizationspracticingagile

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ScaledAgileThinking©PatrickSteyaert,2018 3

legitimate need(s) for agility

E.g.shortenthetimetomarket

E.g.whattobuildforwhomandwhy?

E.g.peopleworkingtogetherinautonomousteams

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ScaledAgileThinking©PatrickSteyaert,2018 4

Survival in A dancing business landscape

Busin

essfitn

ess

Leader

Disruptor

Challenger

Growth/Decline

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ScaledAgileThinking©PatrickSteyaert,2018 5

Dealing with volatility

Themainconcernisnotjuststart-up,growthand

conservation(frontloop)...

… butalsodisruptionandcontinuousrenewal

(backloop)!

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ScaledAgileThinking©PatrickSteyaert,2018 6

Enterprise flowExploitation and exploration

UPSTREAM options

DOWNSTREAM commitments

fromsuspectedtosatisfiedneed

• Parts• Customerrequests• Unawarevisitors• Observations• Breakthroughideas

• Orders• Requestfulfilments• Happycustomers• Experiments• Emergingbusinesses

Exploit

Explore

Exploit

Explore

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ScaledAgileThinking©PatrickSteyaert,2018 7

Networked collaborationTeam and network interactions

Highlyengagedteams…

… inalooselycouplednetwork

… acrossadiversityofinteractions

Work

Decide

Learn

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ScaledAgileThinking©PatrickSteyaert,2018 8

Organizational learningExperience and experimentation

Unfoldingevents

… aswellasfromexperimentation

ModelsFriction

Learnfromexperience…

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ScaledAgileThinking©PatrickSteyaert,2018 9

Business agility

Flow,collaboration andlearning,atalllevels,andacrossallfunctions,andorganizationalunits,fordifferenttypesoforganization* tothriveinavolatilebusinesslandscape.

*Includingcomplexsystemsdevelopment,servicenetwork,start-up/scale-up,volumeoperationsoranyaggregationthereof

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ScaledAgileThinking©PatrickSteyaert,2018 10

(less legitimate) Bandwagon effecta self-reinforcing loop that fuels the agile industry

Othersareadoptingpopularagilemethod.

Wemustadoptpopularagilemethod

also!

R

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ScaledAgileThinking©PatrickSteyaert,2018 11

A self-sealing logicThe major cause of problems are solutions

Benefitsofagileareclearandunquestioned

Thebiggestobstacleisto“implement”agile

Wecandeclaresuccesstothedegreethatwehaveovercomethatobstacle

©PatrickSteyaert,2018

Arethebenefitsclearand

unquestionable?

ScaledAgileThinking 5

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ScaledAgileThinking©PatrickSteyaert,2018 12

Shallow agileadopting practices without adopting the underlying thinking

Agilepractices

Agilethinking

gapbetweenthinkinganddoing

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ScaledAgileThinking©PatrickSteyaert,2018 13

Incongruence

©PatrickSteyaert,2018 ScaledAgileThinking 15

WhatIthinkandsayIdo

WhatIactually

do

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ScaledAgileThinking©PatrickSteyaert,2018 14

Friction

… getting an organization madeup of individuals, to pursue acollective goal produces frictionjust as surely as applying thebrakes of a car.

StephenBungay,Theartofaction

“ “ Effectsgap Learninggap

Alignmentgap

ACTION PLANS

OUTCOMES

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ScaledAgileThinking©PatrickSteyaert,2018 15

Caught between the hammer and the anvil

EFFORT

RESULT

Bottom-upchangestallsbylackofmomentum

Top-downchangestallsbecauseof

friction

Bottom-up

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ScaledAgileThinking©PatrickSteyaert,2018 16

Profound changeFocus on the thinking that informs action

alignmentgap

Plans Action

effectsgap

OUTCOMES

learninggap

THINKING

Plannedchange

Outcome-orientedchange

Profoundchange

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ScaledAgileThinking©PatrickSteyaert,2018 17

(rational) Thinking about agilityHow work, works

Flow

Feedbackdelay

R

LearningCollaboration C

Divisionoflabor

B

Finishingwork

Work-In-Progress(WIP)

Startingwork

O

Inducedwork

Blockedwork

Idletime

RExpeditedwork

Waittime(length&variability)

RCapacityutilization

C

O

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ScaledAgileThinking©PatrickSteyaert,2018 18

Thinking about thinkingThe divided mindRationalbrain

Therider

IntuitivebrainTheelephant

Rationalreasoningis- SLOW- verbalconsciousthoughtusingmodelsandlogic

Thinkingisintuitiveaswellasrational

Intuitionisbasedon- FAST- patternmatchingwithpastexperience

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ScaledAgileThinking©PatrickSteyaert,2018 19

Intuitions first, Reasoning second*Its hard to reason oneself into new behavior

Pastexperience

intuition judgement reasoning1 2

3

4

Unfoldingevents

*JonathanHaidt,TheRighteousMind

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ScaledAgileThinking©PatrickSteyaert,2018 20

Thinking is social, not just individualSocial intuition model*

A’sintuition

A’sjudgement

A’sreasoning

B’sintuition

B’sjudgement

B’sreasoning

1 2

56

3

4

*JonathanHaidt,TheRighteousMind

Pastexperience

Unfoldingevents

Pastexperience

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ScaledAgileThinking©PatrickSteyaert,2018 21

Leveraging the networkCreating exponential change

Thinkingisheavilyinfluencednotonlybysocialnetworkpeers,butalsobypeersofpeersandpeersofpeersofpeers

Viralityandcontagiousnessleveragesthenetworktocreateexponentialchange

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ScaledAgileThinking©PatrickSteyaert,2018 22

Using simulation as a bootstrap

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ScaledAgileThinking©PatrickSteyaert,2018 23

Agility beyond methodsAt team level

*Averageleadtime

Months*

Co-acting

Experience

FLOW

COLLABORATION

LEARNING

Weeks

Synchronized

Experiment

Days

Pair/Mob/Swarm

Double-loop

Agility

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ScaledAgileThinking©PatrickSteyaert,2018 24

Success is defined by retention and referralMeasuring and managing virality

Acquisition

Retention

ResultsActivation

Referral

CHANGE

FACTORY

TraditionalViral

Embeddedsimulation

Infectotherpeopleand

units

TeamflowCross-teamflowEnd-to-endflow

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ScaledAgileThinking©PatrickSteyaert,2018 25

Boosting agility

EFFORT

RESULT

Boost

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ScaledAgileThinking©PatrickSteyaert,2018 26

Thinking about agile thinking

Shallowagile(rationalindividualthinking,implementingpractices)

Thinkbeyondmethods(intuitivethinking,flow+collaboration

+learning)

Scaledagilethinking(socialthinking,enterpriseflow+networkcollaboration+organizationallearning)

Sharingagile

Thinkingagile

DoingAgile

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ScaledAgileThinking©PatrickSteyaert,2018 27

Thank you@PatrickSteyaert @OkaloaFlowlab

MoreinfoaboutOkaloa Flowlab atwww.okaloa.com/flowlab

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ScaledAgileThinking©PatrickSteyaert,2018 28

CONTACT DETAILS t+32473565098t+32477791298

[email protected]@okaloa.com

@OkaloaFlowlab@PatrickSteyaert