create your 7 page e book lead magnet for your perfect customer
TRANSCRIPT
CREATE YOUR 7 PAGE EB00K LEAD MAGNET FOR YOUR
PERFECT CUSTOMERSimple Steps To Write Your E-Book That Will Build Your List
And Attract Your Perfect Customer
• Quickly build a profitable e-mail list
• How to write your 7page e-book quickly
• Step by step instructions
• Must First complete your 10 Customer Avatar Interviews
Write Your 7 Page E-book
• Login to http://makesixfigures.kajabi.com/
• goto Lead Magnet - Create Your Free E-book
• Download 7 page e-book.docx
Download Your Word Document E-book Template
• Engage
• The What – tell them why you are writing it
There are 4 parts to a compelling introduction
• Engage
• The What
•Why They Should Trust You – briefly share your story
There are 4 parts to a compelling introduction
• Engage
• The What
• Why They Should Trust You
• Your Big Ah-Ha Moment
There are 4 parts to a compelling introduction
• 2-10 pages
• 3, 5, 7 or 10 main pieces
• Key Point One
The Content
What it is Why it’s important How to implement
• 2-10 pages
• 3, 5, 7 or 10 main pieces
• Key Point One
The Content
What it is Why it’s important How to implement
Rinse and Repeat For Each Point
• What you hope they take away
• What should they do next? -
• Soft call to action – Suggest they do something
The Conclusion
• What you hope they take away
• What should they do next? -
• Soft call to action – Suggest they do something
•Hard call to action – Click here, buy now, download now, etc
The Conclusion
• The Introduction
• The Content
• The Conclusion
•About the Author
Steps To Fill Out Your E-book Document
• Your Street Cred
• Short bio that restates your position as the go-to authority on the subject.
About the Author
• Your Street Cred
• Short bio that restates your position as the go-to authority on the subject.
• Re-state a call to action or offer a way for them to learn more.
About the Author
• Your Street Cred
• Short bio that restates your position as the go-to authority on the subject.
• Re-state a call to action or offer a way for them to learn more.
• Your photo
About the Author
• Seed your high-end offer.
• Sprinkle calls to action throughout the book
• Make yourself easily shareable
• Use graphics and quotes
• Validate your topic before writing.
• Use their language
• Be Real
• Map it out first
• Include metrics
• Universally known examples
TIPS