Create Your Blue Ocen Through Digital Marketing

Create Your Blue Ocean Through Digital Marketing

Blue Ocean Marketing StrategyDeveloped by W. Chan Kim and Rene MauborgneFocuses on creating blue oceans of untapped new market spaces ripe for growthKey PointsData drivenLow cost and ROI drivenTaps uncontested market spaceMaximizes opportunity while minimizing risksStep-by-step (given you the opportunity to adopt Plan B)

Blue Ocean Marketing

Red Ocean vs. Blue Ocean MarketingRed ocean where boundaries are defined and companies try to outperform their rivals to grab a greater share of the existing marketBlue ocean the unknown market space, unexplored and untainted by competition

Future without Blue Ocean StrategyFuture of Red Ocean StrategyFuture of Blue Ocean Strategy

On January 12, 2012, Kodak filed for Chapter 11 Bankruptcy Protection. It was delisted from NYSE. [On September 3, 2013, Kodak announced that it has emerged from Chapter 11 BankruptcyOn April 9, 2012, Instagram was acquired by Facebook for US$ 1 Billion

Now we know about Blue & Red Ocean marketing, Whats next?

How do we create our own blue oceans?

Before we discuss more about it, lets get to the digital marketing basics

Digital Marketing Basics for 2017Existing Digital Marketing Channels

What to expect in 2017

Planning for digital marketing

Existing Digital Marketing ChannelsEmail marketingPPC (Pay-Per-Click Advertising)SEO (Search Engine Optimization)Display AdvertisingSocial Media Marketing

Email MarketingEmail marketing is used by 82% of B2B and B2C companies95% of companies using marketing automation are taking advantage of email marketingAbout 53% of emails are opened on mobile devices75% of Gmails 900 Million users access their accounts via mobile devicesOne out of every three clicks within an email occurs on a mobile deviceEmail is 40 times more effective at acquiring new customers than Facebook or Twitter.A message is 5x more likely to be seen in email than via FacebookEmail marketing has an ROI of 3800%The average order value of an emailis at least three times higher than that of social media

Email Marketing CTOR 2016

PPC (Pay-Per-Click Advertising)Provides the most precise audience targeting and reportingEvery $1.12 spent on Adwords PPC generates $2.33+ in small business revenueAverage CTR of aPPC advertisement is only 2%, ads that show up on the top of SERP get 7.94% CTRSearch ads can increase the brand awareness by 80%At least 96.4% of Googles total revenue comes from digital and display paid advertisementsThe top 3 paid advertising spots get 46% of the clicks on the page36% of searches on Google are associated with locationMobile devicesaccount for 53% of paid-search clicksThe keyword insurance is the most expensive keyword, loans and mortgage are the next highest in CPC

SEO (Search Engine Optimization)One of the most important channels of Digital MarketingSEO in Inbound MarketingThe most cost effective but time consumingMajor Activities Having a website (not mandatory for all businesses) Content promotion through blogs Location based optimization Brand building Use of web data analytics

Display AdvertisingAppropriate for specific niche (ecommerce, travel, hospitality, entertainment, etc.)Ideal for brandingGives you control over placementsCost effective if you aim to get featured on platforms who offer costly advertising spacePlatform specific display ads are more relevantROI is more if we use retargeting

Social Media Marketing - ReachMore than 2.3 billion active social media usersMore than 1.9 billion active mobile social media usersSocial media can be used to reach out to this huge pool of potential customers748 million Facebook accounts (Accessible via Desktop of Laptop)1259 million Facebook accounts (Accessible via smartphones)66% of mobile web browsing via Android & 19% via iOS

Social Media Marketing Engagement Stats95% Online adults aged 18-34 are most likely to follow a brand71% of consumers who have had a good social media service experience with a brand are likely to recommend it to othersIn 2015 Facebook influenced 52 per cent of consumers online and offline purchases, up from 36 per cent in 2014There are 40 million active small business pages in Facebook and 4 million pay for social media advertising on Facebook78% of people who complain to a brand via Twitter expect a response within an hour

Thats all, you need more.

Please hang on

What to expect in 2017Mobile dominance

Marketing KPIs will change (boom in CRO)

Data analytics and visualization trends (Use of big data & artificial intelligence)

Enhanced use of video marketing

Increased focus on paid advertising

Voice searches will increase

Planning for Digital Marketing Creating Your Own Blue Ocean

Create Blue Ocean through Digital MarketingTo create your blue ocean you need to do the following:Look at the past (Analyze your marketing efforts, cost, sales & profitLearn about your competitors (their marketing strategy and results)Identify prospects (based on above analysis)Identify marketing channels to targetBuild a completely new marketing/ sales/ customer service frameworkCreate a plan B (corrective or reactive measures based on the results)Lets have a goal specific discussion over relevant digital marketing channels

What is your primary goal?

Digital Marketing for Brand AwarenessSocial media channels particular Twitter, Facebook and Google+Engaging with targeted audience through social channelsChannels that promote visual elements like Instagram and PinterestChannels that promote video materials like YouTube and VimeoPromotional campaigns with couponsJoint venture marketing projects with other online businessesParticipating in online and offline events

Digital Marketing for Sales GenerationAmazon ResellersFacebook StorefrontGoogle Shopping FeedsGoogle Search NetworkGoogle Display NetworkAffiliate Marketing Networks

Digital Marketing for Lead GenerationSearch Engine Optimization (SEO)Pay-Per-Click AdvertisingDisplay AdvertisingGoogle Search NetworkBlogging and other content marketing channelsEmail marketing

Digital Marketing To Educate Potential CustomersBlogging

Press releases

Email marketing

Social media

Digital Marketing To Generate TrafficSEO

Content Marketing

Social Media Marketing

Content Outreach

Thank you! Shoot your queries now References:https://www.blueoceanstrategy.com/http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/http://www.ppcstatistics.com/stats/ppc-statistics-2016/http://www.powertraffick.com/ppc-trends-and-statisticshttps://www.dreamgrow.com/21-social-media-marketing-statistics/http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/