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EmployabilityFEST ‘0812 – 23 May

Create Your Own PublicitySell Your big idea!

Enagage with your local press during FESTInform your local community

Raise your school profile

Education for Employability is all about making connections with the world outside the window. Your local community will be very interested to hear what you have been doing during EmployabilityFEST so why not tell them through the media?

CCEA will be conducting our own PR campaign, but you can add real value by contacting the press in your local area. Tell them what you are doing and ask them to send a photographer and/or a reporter to your school. This is a great way to keep local employers, parents and the wider community involved and informed.This document will guide you through developing your own PR plan for EmployabilityFEST ‘08


Here’s how to do it!

Step 1: Preparing a News Release: Think like a reporter!

Consider your FEST activity carefully.•What are the most important messages you want to get across? Keep this information at the beginning •of the document.Outline what the event is and when it’s happening, why it is important, who is involved, focus on what’s •interesting.Include a quote from your principal and/or the employer involved.•Keep it short and snappy, avoid irrelevant information.•Try to keep it to 2-3 pages including the notes to editors. Include your school logo.•Refer to the sample news release (P4-6).•

Step 2: Contact the Local Media

Call the local papers and radio stations 1 week in advance of your event – See the lists (P8-19) for details •of press in your area.Brief them on your activity; tell them what’s interesting about it.•Refer to your news release for details.•Follow up with a media invitation by email asking them to send a reporter and/or photographer to your •school. Outline the relevant details such as when & where the event will take place. See sample media invite (P7).Be sure to give a mobile number and contact name so that journalists who turn up on the day know who •to contact.

Step 3: On the Day of the Event

Be on hand to meet any photographers/journalists that turn up.•Assist them in arranging good photographs. Identify a suitable location for photos and get your “FEST ’08 •Banner” in the background.Make sure a spokesperson is available in case of an interview opportunity. Brief them before the event so •they are clear about the messages you wish to get across.Have a photographer of your own on hand to take photos.•At the end of the day send the news release out to the press with the best photos. Send no more than 2 •photos.


SAMPLE NEWS RELEASE

<Insert School Logo>

CCEA High School gets the creative juices flowing withlocal entrepreneurEmployabilityFEST ’08 is sweeping the country. CCEA High School arranged a visit from a local entrepreneur. Mr Bloggs, renowned businessman, gave an inspirational talk to Yr 9 students about the importance of innovation in the workplace and how it features strongly in his own organisation.

‘This is supporting the Education for Employability programme as part of the Northern Ireland Curriculum’.

Principal, Mrs White, was delighted with the pupils’ response. She commented,

“The pupils’ reaction to Mr Bloggs was fantastic. They were really engaged and interested in what he had to say. It was inspirational for them to hear from someone who had actually built up his own business.

Education for Employability focuses on the real skills needed in today’s modern workplace. It helps them to see that there is a purpose to what they are learning in school and a connection with the world of work”

Mr Bloggs was impressed by the students’ enthusiasm, stating;

“It’s great to be involved with something as worthwhile as the education of our children. It’s our duty as employers to invest in the future workforce of Northern Ireland. With the introduction of Education for Employability, we can be confident in the abilities of our potential future employees.

CCEA High School is a forward looking and innovative school; one from which others could learn a lot” CCEA High School would love to work with other employers. If you are an employer and are interested please contact [email protected]

News ReleaseDate: 14th May 2008


SAMPLE NEWS RELEASE Ctd

Notes to Editors<Insert brief information about your school.>

Education for EmployabilityEducation for Employability is part of the Learning Area Learning for Life and Work which is central to the Northern Ireland curriculum.

It aims to equip students with a “can do” attitude and the skills required to be successful in the world of work.

EmployabilityFESTEmployabilityFEST is an event organised by CCEA (Council for the Curriculum, Examinations and Assessment). Its purpose is to:

Foster a greater awareness and culture of Employability in schools and attract the support of employers •to work with schools.Celebrate the outstanding successes already demonstrated by schools and further develop the •engagement of key stakeholders, particularly employers.


SAMPLE MEDiA iNviTE - Send by email or post on school letterhead

<INSERT SCHOOL LOGO>

You are invitedto send a journalist and/or photographer to

EmployabilityFEST at CCEA High School,Clarendon Dock, Belfast,

on

14th May 2008 at 2pm.

EmployabilityFEST brings together employers and schools in an attempt to bridge the gap between education and the world of work. CCEA High school have invited local entrepreneur Mr Bloggs from Bloggs & Co to speak to the students about innovation in the workplace. Mr Bloggs has arranged a series of interactive workshops so students and teachers can tap into their creative side.

The event will last approximately 2 hours. The best time for photographs will be between 2.30pm and 3pm.

Media enquiries to <Insert Name>on <Insert School Number>, Mobile <Insert Number> or email <Insert Email Address>


Media Contact by Local AreaCounty Antrim

Antrim Guardian5 Railway StreetANTRIMBT41 4AE

Ballyclare Gazette36 The SquareBALLYCLAREBT39 9BB

Ballymena Guardian83/85 WellingtonStreetBALLYMENABT43 6AD

Ballymena ChronicleAnne StreetDUNGANNONBT70 1ET

Ballymena Times &Observer22-24 BallymoneyStreetBALLYMENABT43 6AL

Ballymoney Times6 Church StreetBALLYMONEYCo. AntrimBT53 6DL

Title

T: 028 9446 2624/5F: 028 9446 5551e- mail:[email protected]

T: 028 9335 2967F: 028 9335 2449e-mail:[email protected]

T: 028 2564 1221F: 028 2565 3920e- mail:[email protected]




Tel/Fax

Liam Heffron

Copy deadline:Mon-4.30pm

David Hall (Acting)

Copy deadlineMon-3pm

Maurice O’Neill

Copy deadlineMon-4.30pm

Desmond Mallon

Copy deadlineMon-12 noon

Desmond Blackadder

Copy deadlineMon-4.30pm

Lyle McMullan

Copy DeadlineMon-4pm

Editor

Antrim

Ballyclare/T’patrick

Ballymena

Ballymena

Ballymena

Area


County Antrim cont.

Carrickfergus Advertiser6 Market PlaceCARRICKFERGUSBT38 7AW

Larne/Carrick Times8 Dunluce StreetLARNEBT40 1JG

Larne Gazette20 Main StreetLARNEBT40 1SS

Newtownabbey Times14 Portland AvenueGLENGORMLEYNewtownabbeyCo. AntrimBT36 8EY

Ulster Star12A Bow StreetLISBURNBT28 1BSN

North Belfast News252-255 Antrim RoadBELFAST BT15 2GW

Title





T: 028 9267 9111F: 028 9260 2904e- [email protected]


Tel/Fax

David Hall

Copy deadlineMon-3pm

Hugh Vance

Copy deadlineTues-NoonPublished weeklyThursday am

John Brownlow

Copy deadlineMon-12 noon

Hugh Vance

Copy deadlineTues-12pm

David Fletcher

Copy deadlineWed-1pm

Sean Maguidhir

Copy deadlineThurs 5pm

Editor

Carrickfergus

Larne/ Carrick

Larne

Newtownabbey

Lisburn/Dromore/Castlereagh

Belfast

Area


County Down

Newtownards Chronicle25 Frances StreetNEWTOWNARDSBT23 3DT

County Down Spectator &Newtownards Spectator91 Main StreetBANGORBT20 4AF

Banbridge Chronicle14 Bridge StreetBANBRIDGEBT32 3JS

The Leader25 Bridge StreetBANBRIDGECo DownBT32 3JL

Down Recorder2-4 Church StreetDOWNPATRICKBT30 6EJ

The Outlook8 Castle StreetRATHFRILANDBT34 5QR

Title







Tel/Fax

John Savage

Copy Deadline1pm Tuesday

Paul Flowers

Copy-deadlineTue - Noon

Bryan Hooks


Mark Eeir

Copy DeadlineMonday 3.00pm

Paul Symington

Copy Deadline5pm Monday

Ruth Alan

Copy Deadline5pm Monday

Editor

Newtownards/Comber

North Down

Banbridge

Downpatrick

Rathfriland

Area


County Down cont.

Mourne ObserverThe RoundaboutCastlewellan RoadNEWCASTLEBT33 0JX

Newry Reporter4 Margaret StreetNEWRYBT34 1DF

The Down Democrat74A Market StreetDOWNPATRICKBT30 6LP

Newry Democrat45 Hill StreetNEWRYBT34 1RF

Holywood Advertiser99 Princess GardensHOLYWOODCo DownBT18 0PW

Title





T: 028 9042 7115F: 028 9042 7115e-mail:[email protected] only

Tel/Fax

Terence Bowman

Copy DeadlineMonday 6pm

Austin Smyth

Copy DeadlineMonday 5.30pm

Ciara Byrne

Copy DeadlineFriday 12

Ciaran Maloney

Copy DeadlineThursday 4.30pm

Bernard Johnston

Copy deadline3rd Week of month

Editor

Newcastle

Newry

Downpatrick

Newry

Area


County Armagh

Armagh ObserverAnne StreetDUNGANNONBT70 1ET

Armagh/Down ObserverAnne StreetDUNGANNONBT70 1ET

Ulster Gazette56 Scotch StreetARMAGHBT61 7DQ

Portadown Times/Portadown News14 Church StreetPORTADOWNBT62 3HY

Craigavon EchoMorton Newspapers Ltd14 Church StreetPORTADOWNBT62 3LQ

Lurgan Mail4 High StreetLURGANCo ArmaghBT66 8AW

Lurgan and Portadown ExaminerAnne StreetDUNGANNONBT70 1ET

Title

T: 028 8772 2557F: 028 8772 7334e- mail:editor@observernews papersni.com







Tel/Fax

Desmond Mallon

Copy DeadlineMon 6pm

Desmond Mallon

Copy DeadlineTuesday 5pm

Richard Stewart

Copy DeadlineTue 1pm

David Armstrong

Copy DeadlineTue lunchtime

David Armstrong

Copy DeadlineThurs noon

Clint Aitken

Copy DeadlineTues lunchtime

Desmond Mallon

Copy DeadlineFri-evening for publication on Tuesday

Editor

Armagh

South Armagh/Down

Armagh

Portadown

Portadown/Lurgan

Lurgan/Portadown

Area


County Tyrone

Dungannon ObserverAnne StreetDUNGANNONBT70 1ET

Mid Ulster Mail52 Oldtown StreetCOOKSTOWNBT80 8BB

Mid Ulster ObserverAnne StreetDUNGANNONBT70 1ET

Strabane Chronicle15 Upper Main StreetSTRABANEBT82 8AF

Strabane WeeklyNews25/27 High StreetOMAGHBT78 1BD

Tyrone Courier58 Scotch StreetDUNGANNONBT70 1BD

Tyrone Constitution25/27 High StreetOMAGHBT78 1BD

Title




T: 028 7188 2100F: 028 71883199e-mail:[email protected]




Tel/Fax

Desmond Mallon

Copy deadlineWed noon

Mark Bain

Copy deadlineTue- 10am

Desmond Mallon

Copy deadlineMonday noon

Dara McDonald

Copy DeadlineTue-1pm

Wesley Acheson

Copy DeadlineTue-4pm

Ian Greer

Copy DeadlineTue 10am

Wesley Acheson

Copy DeadlineTue – 4pm

Editor

Dungannon

Cookstown

Cookstown

Strabane

Strabane

Dungannon

Omagh

Area


County Tyrone cont.

Tyrone DemocratAnne StreetDUNGANNONBT70 1ET

The Ulster Herald10 - 14 John StreetOMAGHBT78 1DT

Tyrone TimesUnit BButter Market CentreThomas StreetDUNGANNONBT70 1HN

Title




Tel/Fax

Desmond Mallon

Copy deadlineTuesday noon

DarrachMcDonald

Copy DeadlineTue 12 noon

Peter Baine

Copy DeadlineWed- Noon

Editor

Tyrone

Dungannon

Area


County Londonderry

Derry People andDonegal NewsSt Anne’s CourtHigh RoadLETTERKENNYIreland

Coleraine Chronicle20 Railway RoadCOLERAINEBT52 1PD

Coleraine Times71 New RowMarket CourtCOLERAINEBT52 1AF

Derry News29 Ballinska RoadSpringtown Business ParkLONDONDERRYBT48 0LY

Derry Journal22 Buncrana RoadLONDONDERRYBT48 8AA

Londonderry SentinelSuite 3Spencer HouseSpencer RoadLONDONDERRYBT47 1AA

Title

T: 00353 749121014F: 00353749122881e- mail:[email protected]

T: 028 7034 3344F: 028 70343606e- mail:[email protected]


T: 028 7129 6618F:028 7129 6611Email:[email protected]@derrynews.net



Tel/Fax

Columba Gill

Copy DeadlineWed- 10pm

John Fillis

Copy DeadlineFri-5pm

David Rankin


Darinagh Boyle

Copy deadline:Wed 3pm

Martin McGinley

Copy deadlineadvertising- Wed 12pmPubl date: Friday

Robin Young

Copy deadline:Mon before 12pmPubl: Wednesday

Editor

Londonderry/Donegal

Coleraine/North Antrim

Coleraine

Londonderry

Londonderry

Londonderry

Area


County Londonderry cont.

Northern Constitution20 Railway RoadCOLERAINEBT52 1PD

Roe valley Sentinel32A Market StreetLIMAVADYBT49 0AA

Title

T: 028 7034 3344F: 028 70343606e-mail:[email protected]


Tel/Fax

Copy Deadline:Fri-4pm

Robin Young

Copy Deadline:Mon-12pm

Editor

North Antrim/Mid Ulster

Limavady/Dungiven

Area


County Fermanagh

Fermanagh Herald30 Belmore StreetENNISKILLENBT74 6AA

Fermanagh NewsAnne StreetDUNGANNONBT70 1ET

impartial Reporter8-10 East BridgeStreetENNISKILLENBT74 7BT

Title




Tel/Fax

Pauline Leary

Copy deadlineMonday, 4pm

Desmond Mallon

Copy deadlineThursday noon

Denzil McDaniel

Copy deadline12pm Tues

Editor

Enniskillen

Enniskillen

Enniskillen

Area


Belfast Weeklies

Community Telegraph124-144 RoyalAvenueBELFASTBT1 1EB

Andersonstown News2 Hannahstown HillBELFASTBT17 0LT

Title

T: 028 9026 4396F: 028 9055 4585e- mail:[email protected]@belfasttelegraph.co.uk

T: 028 9061 9000F: 028 90605501e- mail:[email protected]

Tel/Fax

Victoria Sloss

Copy Deadline:North & N’AbbeyMon 11amEast & South BelfastTue 11am

Robin Livingstone

Copy Deadline:Tue-lunchtimewww.irelandclick.com

Editor Area

create your own publicity sell your big idea! · create your own publicity sell your big idea! ......

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