Creating a Buzz

Using Social Media in Branch Advocacy Efforts

- breakout session, AAUW Ohio Leadership Workshop 2013

Our questions:

In 2009, we asked: What is social media?

In 2011, we asked: Why should we use social media?

In 2013, we ask: How do we use social media?

Think strategicallyMessageAudienceGoalStrategy/Channel

◦Facebook◦Twitter◦LinkedIn◦Pinterest◦Google+

How to Run Your Branch Social Media...in less than one hour a week

15 minutes: Review your resources

15 minutes: Plan your content15 minutes: Schedule your

content15 minutes: Engage your

audience

Source: “Advanced Social Media for AAUW Branches,” a presentation at AAUW Convention 2013 by Alan Callander, AAUW Social Media Manager, and Rachel Wallace, AAUW Strategic Communications Associate

https://docs.google.com/document/d/1HZBK6opO60ocDyC1EXP8mtfH0lXBD1OkOQ57vmyfFi4/edit?pli=1

Schedule your content on Facebook

https://www.facebook.com/AAUWOhio?ref=hl

Schedule your tweets via Tweetdeck

https://twitter.com/AAUWOhio

How often should I post on FB?1 post a dayPost 1 to 2 times a day for14%

higher engagementWeekends get 14.5% higher

engagement than weekdays. Wednesday is the lowest day

If you post too much, engagement goes down. Try to keep the weekly posts around 7-10 times per week

How often should I tweet?•1 to 2 tweets per day•up to 4 tweets per day for power users•engagement drops after 4 Tweets per day•# hash tag tweets get twice the engagement•tweets with <100 characters get 17% higher engagement

Source:“How to create perfect social media posts”By Kristin PiombinoPosted: July 25, 2013 http://www.prdaily.com/Main/Articles/14901.aspx#

AAUW National Online

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Social media help

Facebook: https://www.facebook.com/help/Twitter: https://support.twitter.com/articles/215585Pinterest: https://en.help.pinterest.com/categories/20033632-Pinterest-BasicsGoogle+: https://support.google.com/plus/?hl=en#topic=3049661