creating a communication plan to grow your healthy start program · 2019-05-31 · siraleg}'·...
TRANSCRIPT
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Using Social Media to Grow Your Healthy Start Program
Aisha L. Moore, MPH Online Technologies Coordinator
Healthy Start EPIC Center
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Learning Objectives
• Define social media
• Identify appropriate communications for youraudiences
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The Mobile Landscape
86% of adults in the US use the internet
•86% of white Americans•85% of Black Americans•76% of Hispanics56% of adults in the US own a smartphone
•54% of white Americans•64% of Black Americans•60% of Hispanics
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Social Media Explained
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WHO IS GOING ONLINE
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Twitter
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Text Messaging
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Digital Storytelling
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Images
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Social Media Is Free
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SOCIAL MElDIA STRATEGY WORKSHEET
Goal:
pPeople. \Vho an you t.r)ring to reach? How are they using rodal media? Start a social media strategy by understandmg your audience and thei:r use of.socia1 media.
lo Objectro•es. Wnat arc you Lrying: to accomplish with social media? Decide on your obj€'Ctiva lxforc you choose which too!s to me.
s:
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Siraleg}'· Howdoes social media support your objectives? \\rJ\at will success look Hk£? How wiU you get your projC'ct to embrace .a sociaJ media s.tratcgy~ Cr:cate a plan for mecling your objecthTI that comiders your orgauizauonil culture and resources.
Technologyrfool(s). \'l'hat tools besl support )·our objectives .and r·our audiences ncrch? How many hows do )·u need to allocate to using this tuol? Sekel tools after considering your autlilmce, objecljves .and strategy.
~J.Tho POSTm.i:!iod: >.S)'XellUlic"fl'rmdilo110CIJI! ltr.ll.qg.In,Gm~:H
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Implementation
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Implementation
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Repurpose, Repurpose, Repurpose
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Measure Success
Metrics Social
followers
comments/conversations
traffic
clicks
links
Retweets
Traditional
Attendees
Evaluations
Outcomes Performance measures
Satisfaction
More volunteers
More funding
More partners
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Crawl, Walk, Run, Fly
Using Social Media to Grow Your Healthy Start ProgramLearning ObjectivesThe Mobile LandscapeSocial Media ExplainedWHO IS GOING ONLINE�Twitter Text MessagingDigital StorytellingImagesSocial Media Is FreeSlide Number 11ImplementationImplementationRepurpose, Repurpose, RepurposeMeasure SuccessSlide Number 16