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© Dr. John D. Kasarda, 2016, UNC Kenan Institute John D. Kasarda, Director Center for Air Commerce Kenan-Flagler Business School University of North Carolina – Chapel Hill aerotropolisbusinessconcepts.aero Creating a Competitive Aerotropolis Airports Region Conference Vantaa, Finland June 9, 2016

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Page 1: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

John D. Kasarda, Director Center for Air Commerce

Kenan-Flagler Business School University of North Carolina – Chapel Hill

aerotropolisbusinessconcepts.aero

Creating a Competitive Aerotropolis

Airports Region Conference

Vantaa, Finland

June 9, 2016

Page 2: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

What is an Aerotropolis?

The US government has defined an aerotropolis as …

“a multimodal freight and passenger transportation complex

which supports efficient, cost-effective, sustainable

development in a defined region of economic significance

centered around a major airport.”

United States Congress H.R. 658: Aerotropolis Act of 2011

A simpler definition …

a metropolitan subregion whose infrastructure, land-use, and

economy are centered on an airport.

Page 3: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

But the aerotropolis is also a strategy

That is, a successful aerotropolis represents a coordinated

set of infrastructure, commercial real estate, and policy

interventions which

1. Upgrade airport-region urban and employment assets,

2. Reduce ground-based transport times and costs, and

3. Expand air route connectivity

to boost trade, attract investment, and increase operational

efficiencies of firms and places by economizing on time.

For many high-value businesses and high-value

businesspeople, time is not just cost; it is currency.

Page 4: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

The Aerotropolis Strategy

• Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport surface transportation access, and coordinated aviation-linked commercial development, complemented with good urban planning.

• Aerotropolis value proposition: Offers businesses and businesspeople located near or with good transport access to the airport with speedy connectivity to their suppliers, customers, and enterprise partners, nationally and worldwide.

• Key components: Contains the full set of cargo, logistics, commercial, and urban services that support airlines, air travelers, and aviation-linked businesses.

• Outcome: Leverages the “Fifth Wave” of transit-oriented development to anchor airport-centric commercial development and drive it throughout the metropolitan region.

Page 5: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

The Aerotropolis Represents The Fifth Wave of

Transit-Oriented Development

First Wave: Seaports

Second Wave: River & Canal-Based Development

Third Wave: Railroads

Fourth Wave: Highways

Fifth Wave: Airports

Transportation

Infrastructure Has Always

Shaped Business Location,

Commercial Activity, and

Urban Development

Century

21st

20th

19th

18th

17th

Page 6: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Basic Drivers of the FIFTH WAVE

• Large jet aircraft (along with IT advances)

• Globalization (producers & consumers)

• Speed (time-based competition)

• Agility (customization & flexible market response)

• Connectivity (worldwide enterprise networks)

• Perishability (pharma, fish, flowers, fashions)

• Tourism (especially international)

See John D. Kasarda & Greg Lindsay (2011). Aerotropolis: The Way We’ll Live Next.

Page 7: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Tourist Arrivals by World Region

Source: Tourism 2020 Vision, World Tourism Organization, http://www.unwto.org/facts/eng/vision.htm

Page 8: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Global Air Transport, 1970-2014

Source: Adapted from ICAO Annual Report of the Council; Retrieved 2015-Apr-01 from http://airlines.org/data/annual-results-world-airlines/

0

50

100

150

200

250

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

5000000

5500000

6000000

6500000

(Tho

usan

ds)

(Mill

ion

s)

Revenue Passenger Kilometers (millions)

Revenue Cargo Ton Kilometers (thousands)

Page 9: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

The Next Two Decades

• Between 2014 and 2034, worldwide commercial

passenger traffic will likely increase from 5.4 billion to

approximately 14 billion (nearly 40 million pax/day).

• In the same period (2014 to 2034), world air cargo traffic

is expected to nearly triple.

• During this period (2014-2034), 35,280 new commercial

aircraft will come into service with a new market value of

US$4.8 trillion.

Source: IATA & Airports Council International (2015); Boeing Current Market Outlook 2014-2034

Page 10: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

The 21st-Century Economy is becoming an

Aviation-Based Economy

• Aviation is shaping the new global economy.

• High-value products and high-value business people

go by air: e.g., aerospace components, biomeds,

smartphones, sushi-grade tuna, business executives,

corporate lawyers, investment bankers, etc.

• 35% of the value of world goods trade already moves

by air (much greater percentage for business services

exports and international tourism).

• Almost all high-tech supply chains are connected by

air cargo (the physical Internet). Source: John D. Kasarda and Greg Lindsay, Aerotropolis: The Way We’ll Live Next (2011), IATA 2014

Page 11: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Global Supply Chain – Apple iPhone 6

Page 12: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Source: Airline Route Mapper (2014-Jun-28 dataset)

Aviation’s Global Physical Internet (over 72,000 commercial aircraft routes in June 2014)

Image Source: OpenFlights.org

Retrieved 2015-Apr-01 from http://openflights.org/demo/openflights-

routedb-2048.png

Page 13: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airport Roles in the Physical Internet

• Routers of aviation’s Physical Internet

• Concrete interfaces of the global meeting

the local in flows of people, products, and

advanced business services

• Business and industrial magnets

• Metropolitan region economic catalysts

Page 14: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airports Have Become Business Magnets and Metropolitan Area Economic Catalysts by…

• Providing accessibility, speed, and agility to global supply chains and perishables.

• Rapidly connecting a metropolitan region’s firms to their suppliers, customers, and enterprise partners nationally and worldwide.

• Attracting tourists and serving commercial needs of millions of air passengers and airport-area visitors annually.

• Creating major new urban economic entities: Airport Cities and the greater Aerotropolis.

Page 15: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute © Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airport Cities and

The Aerotropolis

New Airport-Centered Urban Economic Forms

Page 16: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Rise of the Airport City

• Airports today – much more than aviation infrastructures

• They are multimodal, multifunctional enterprises generating considerable business development within and well beyond their boundaries.

• All commercial functions of a modern metropolitan center are locating on and immediately around major airport sites – transforming them from “city airports” to “airport cities”.

Page 17: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

The Airport City

• Airside

– Shopping mall concepts merged into passenger terminals

· Retail (including streetscapes & upscale boutiques)

· Restaurants (increasingly higher-end and themed)

· Leisure (spas, fitness, recreation, cinemas, etc…)

· Culture (museums, regional art, musicians, chapels)

– Logistics and Air Cargo

• Landside

– Hotels and entertainment

– Office & retail complexes

– Convention & exhibition centers

– Free trade zones & SEZ’s

– Time-sensitive goods processing

Page 18: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airport City’s Economic Impact

1 • Daily consumer population at major airports is larger than

that of many mid-sized cities, and with higher incomes.

2 • Numerous airports achieve greater percentage of revenues

from non-aeronautical sources than aeronautical sources.

3

• Rapid commercial development around many major airports makes them leading urban growth generators, as airport areas become significant employment, shopping, trading, and business destinations in their own right.

4

• Airport area develops a “brand image”, attracting even non-aviation-linked businesses such as direct factory outlets & big box retail, as well as housing.

Page 19: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

The Rise of the Aerotropolis

Spines, nodes, and clusters of aviation-linked business and associated residential complexes are forming along airport transportation corridors up to 30 kilometers from some airports with significant economic impact measured up to 90 kilometers.

• Logistics and perishables distribution centers

• Time-critical light manufacturing

• Office buildings and technology parks

• Retail centers and wholesale merchandise marts

• Information and communications technology complexes

• Bioscience and medical facilities

• Higher education campuses

• Hotel, convention, tourism and entertainment complexes

• Large mixed-use residential/commercial developments

• Airport “Edge Cities” (e.g., Amsterdam Zuidas; Las Colinas, Texas; S. Korea’s Songdo City)

Just as you have Central Cities and the greater Metropolis, you now have Airport Cities and the greater Aerotropolis.

Page 20: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Aerotropolis Schematic with Airport City Core (compressed version)

Page 21: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute © Dr. John D. Kasarda, 2016, UNC Kenan Institute

Illustrations of

Airport City & Aerotropolis

Business Developments

Page 22: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Civic Plaza: Indianapolis Terminal (21st-Century Central Square)

Page 23: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Hotel & Meeting: Dallas-Ft. Worth Grand Hyatt (21st-Century Virtual Corporate Headquarters)

Page 24: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Frankfurt Airport’s “The Squaire” (21st-Century Multimodal Office Hub)

“The Squaire” – photo courtesy of http://www.thesquaire.com/en/

Page 25: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airport-Linked Business Parks (Gate8 Business Park, Vantaa’s Aviapolis)

Page 26: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Small Business Incubators (Technopolis: Vantaa’s Aviapolis)

Page 27: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airport-linked High-tech Manufacturing

Foxconn Smartphone Assembly Campus Adjacent to Zhengzhou

International Airport (260,000 workers assembled over

100 million iPhones in 2015)

Page 28: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Air Cargo and Logistics Complexes (Taiwan Taoyuan Airport Farglory FTZ)

Page 29: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Airport City Amsterdam Schiphol Central Business District

Page 30: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Paris Charles de Gaulle (Roissypole: CDG’s Airport City)

Page 31: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Washington Dulles Aerotropolis Corridor (Strings & Clusters of ICT & Consulting Firms)

450,000 jobs

generated

Page 32: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Dulles Access Highway Corridor (Washington Dulles International Airport in background at top)

© 2007 Metropolitan Washington Airports Authority, Photo by Eric Taylor

Photo courtesy of Metropolitan Washington Airports Authority

1962 2007

Page 33: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Aerotropolis Corridor Cities

• Major airport edge cities are forming along aerotropolis corridors

– Amsterdam Zuidas

– Las Colinas, Texas

– Songdo City, South Korea

• Attracting large multinational firms

• Reorienting the urban business landscape

Page 34: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Amsterdam Zuidas (6 miles east of Schiphol Airport)

ING

ABN

AMRO

7 minutes to Amsterdam Schiphol’s airport terminal

Headquarters of ABN AMRO and ING

Source: http://www.amsterdam.nl/zuidas/english/about-

zuidas/facts-figures/ (2015) Retrieved 2015-Apr-10

7 million ft2 office space

1.1 million ft2 retail

1 million ft2 housing

Page 35: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Las Colinas, Texas (7 miles east of Dallas-Forth Worth Airport)

Source: Las Colinas Facts. Las Colinas Association. 2014. Retrieved 2015-Mar-11 from

http://www.lascolinasassn.com/Facts.aspx.

Source: http://fortune.com/fortune500/ (2014). Accessed 2015-Mar-11.

22.5 million ft2 offices

1.3+ million ft2 retail

8.5 million ft2 light industrial space

10 minutes to DFW’s Terminals

5 Fortune 500 headquarters

8 Fortune 1000 headquarters

Page 36: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

New Songdo City, Incheon, South Korea (8 mi east of Incheon International Airport)

Courtesy: Gale International

Office: 43 million ft2

Residential: 38 million ft2

Retail: 11 million ft2

Hotels: 554 thousand ft2

Civic Space: 5.4 million ft2

Pop.: 65k in 2015

Page 37: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Creating Competitive Advantage: Speed & Connectivity Can Trump Size

• In the aerotropolis model, it is not the big eating the small, but the fast eating the slow.

• Connectivity = Competitiveness

– Amsterdam Zuidas

– Dubai

– Hong Kong

– Las Colinas, Texas

– Singapore

– Songdo City

– Vantaa

• The fastest, best-connected places will capture 21st-century global business.

• This is the aerotropolis strategy.

Page 38: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

Aerotropolis: Creating Competitiveness & Business Development

The 21st-Century Airport, Airport City, and Aerotropolis Leveraging Speed and Connectivity for Commercial Advantage

Page 39: Creating a Competitive Aerotropolis · • Primary objective: Enhancing business and metropolitan-region competitiveness through better air connectivity, improved multimodal airport

© Dr. John D. Kasarda, 2016, UNC Kenan Institute

For follow-up questions, contact: [email protected]

http://www.aerotropolis.com

http://aerotropolisbusinessconcepts.aero

Twitter: @JohnKasarda

Aerotropolis Video: See YouTube, Kasarda’s Aerotropolis

John D. Kasarda, PhD

Director, Center for Air Commerce Kenan-Flagler Business School

University of North Carolina at Chapel Hill Chapel Hill, NC 27599-3440

USA

Thank You!