creating a habit of giving with collegians

WHAT’S YOUR STORY?

Creating a Habit of Giving with Collegians Kyle Martin, BillhighwayClient Relations Consultant

Kyle MartinRetirement planning

Alumni Director

Business school adjunct


Client Relations Consultant

Kyle Martin


Retirement planningAlumni Director



Kyle Martin


Retirement planning

Alumni DirectorBusiness school adjunct


Kyle Martin


Retirement planning

Alumni Director

Business school adjunctClient Relations Consultant

Kyle Martin


Retirement planning

Alumni Director



OverviewBe Proactive01Begin with the End in Mind02Put First Things First03Think Win/Win04Understand to Be Understood05Synergize06Sharpen the Saw07


Be Proactive


01

Communicate early with collegians

Communicate before you have a need

Communicate on their medium

Be Proactive


01

Communicate early with collegiansCommunicate before you have a need


Be Proactive


01


Communicate before you have a needCommunicate on their medium

Be Proactive


01


Communicate before you have a need


Begin with the End in Mind


02

What makes a good donor? Good, consistent donors

Recurring donations

Starbucks math



02

What makes a good donor? Good, consistent donorsRecurring donations

Starbucks math



02


Recurring donationsStarbucks math



02


Recurring donations

Starbucks math


03

Donor data

Share data

Get enough data

Put First Things First

Get the right data


03

Donor dataShare data

Get enough data


Get the right data


03

Share dataGet enough data


Get the right data

Donor data



03

Donor data

Share data

Get enough dataGet the right data



03

Donor data

Share data

Get enough data

Get the right data


04

Involve collegiansin fundraising

Crowdfunding

Hope Water Project

Think Win/Win


04

Involve collegiansin fundraisingCrowdfunding

Hope Water Project

Think Win/Win


04


CrowdfundingHope Water Project

Think Win/Win


04


Crowdfunding

Hope Water Project

Think Win/Win


05

Fundraising Horror Stories

Times are changing - GoFundMe

Mail is slowing

Tech is increasing - Rallybound

Be understood = What’s Your Story?

Understand to Be Understood


05

Fundraising Horror StoriesTimes are changing - GoFundMe

Mail is slowing





05


Times are changingMail is slowing





05



Mail is slowingTech is increasing - Rallybound




05



Mail is slowing

Tech is increasingBe understood = What’s Your Story?



05



Mail is slowing





06

Focus on groups/surveys

Mixture of fundraising options

Involve collegians in the process

Synergize


06

Focus on groups/surveysMixture of fundraising options


Synergize


06


Mixture of fundraising optionsInvolve collegians in the process

Synergize


06


Mixture of fundraising options


Synergize


07

Personally

Professionally

For Collegians

Sharpen the Saw


07

PersonallyProfessionally

For Collegians

Sharpen the Saw


07

Personally

ProfessionallyFor Collegians

Sharpen the Saw


07

Personally

Professionally

For Collegians

Sharpen the Saw


Creating a Habit of Giving with Collegians

Be Proactive

Begin with the End in

Mind


Think Win/Win

Understand to Be

Understood

Synergize

Sharpen the Saw

Creating a Habit of

Giving with Collegians


Creating a Habit of Giving with Collegians

Be Proactive: Ask early. Start small. Tell your story.01Begin with the End in Mind: Consistent donations, even small amounts, go a long way.02Put First Things First: Data. Get it. Keep it. Share it.03Think Win/Win: Give Collegians the tools to tell your story their way.04Understand to Be Understood: Learn how to fix the fundraising horror stories. 05Synergize: Two heads are better than one. Find out the wave of the future with discussions and focus groups.

06

Sharpen the Saw: Take time to reflect. Help yourself so you can help collegians.07

creating a habit of giving with collegians

Technology