creating a home based photography business in a snap! taking stock images photography

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Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

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Page 1: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Creating a Home Based Photography Business in a Snap!

Taking Stock Images Photography

Page 2: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

photography

WHAT IS

STOCK

?

Page 3: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

What is Stock Photography?

• Supply of photographs licensed for specific uses• Used to fulfill the needs of creative assignments• Instead of hiring a photographer• Often for a lower cost• Available in searchable online databases• Purchased and delivered online• Agencies handle everything…you supply the images!

Page 4: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Common Categories of Stock Images

Food

Objects Travel

Wellness

Lifestyle BusinessPeople

Spa

Medical/Health

Page 5: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Types of Stock Images

• Royalty Free

– Refers to copyright license where user has the right to use image without many restrictions

– Based on one-time payment to the licensor

– User can use the image in several projects

– Without having to purchase any additional licenses

– RF licenses can not be given on an exclusive basis

– RF is one of the common licenses

– Often employed in subscription-based photography business models

Page 6: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Example of a Royalty Free Imageroyalty free photoEXAMPLE

Page 7: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Types of Stock Images

• Editorial– Editorial Use Images are photos of recognizable people and places

without model or property release– These images are suitable to illustrate news articles– Not cleared for commercial use – Examples of editorial use image subjects:

• News events• Sports events• Concerts• Street scenes• Celebrities• Annual Events

– Photos are normally taken in public places– Images CAN be legally used for editorial purposes– Images CANNOT be used for commercial, trade, promotional and

advertising uses

Page 8: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Example of an Editorial Image

editorial photo

E X A M P L E

Page 9: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

massiveindustry

S TO C K P H OTO G R A P H Y

is a

Page 10: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Stock Photography = Massive Industry

• Selling stock photography is a MASSIVE industry– Will be for years to come

• Fox News Report Jan 2013– “Stock Photography is one of the Top 10

emerging home-based business for 2013”

• Strict guidelines for submittingwork to agencies

• Images accepted to stock agenciesneed to be immaculate!– Need to be well composed and well exposed– Clean, high resolution– Most importantly, what Customers

are looking for!

Page 11: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Why Businesses Use Stock Images

• Criteria for producing stock photography– Too high for most businesses to achieve– In terms of time scale and equipment

• Taking care of main core of business – Don't want to start taking their own

photographs– That is where you come in!

• Many agencies/businesses globally– Do not have the time or resources to take

their own quality stock photographs– Whether for a local press release,

a massive advertising campaign oran online advertisement

Page 12: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

GO!

ready, set

Page 13: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

So Where Do I Start?

• Getting started in stock photography is simple

• Staying in stock photographytakes time and persistence

• Making $$ is stock photographydoesn’t happen overnight

• 3½ years to get where I am– 2250 unique images in my portfolio– $500 to $1500 a month in income

• It’s a numbers game– More photos = More money

Page 14: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

What Equipment Do I Need?

• The Camera

– 6MP or higher, but higher the better

– Higher MPs, the larger the images you can offer =

more $$

– DSLR = larger sensor, recommended

– High FPS for motion related subjects

• The Lens

– Interiors/Landscapes/Architectural/

Artistic/Groups - Wide angle lens

– Portraits/People/Still life/Everyday Scenes -

Standard/small telephoto lens

– Sports/Wildlife/Press - Telephoto lens

– Object/food photography, and

close up subjects - Macro Lens 50mm

or 100mm

Page 15: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

• Computer– High RAM memory to deal with large file size and

avoid frustration– LOTS of storage– Color calibrated monitor (Color Munki, Spyder)– High speed Internet access to upload your photos

to agencies

• Software– Lightroom – A MUST for stock photographers– Photoshop– Creative Filters – NIK, Topaz, OnOne etc.– FTP Client Software

What Equipment Do I Need?

Page 16: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

What Do I Take Photos of?

• Read any good magazines lately?

• Did you see any ads in there?

• Shopping, been shopping lately?

• Signs in stores are everywhere?

• Do you surf the internet?

• Are you on Pinterest? Facebook?

• Billboards?

• Sides of buses?

• Tourism Ads and Magazines?

• I don't mean to sound patronizing…but the beauty of stock photography,is that it is EVERYWHERE!

Page 17: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

What Do I Take Photos of?

• OPEN YOUR EYES and look around you

• Don't just look at the photographs– From an observers point of view

• Notice how photographs are used– From a stock photographers

point of view

• What they are advertising

• A high percentage came from stock

• Research on Google

• What sells in your portfolio

• Shoot more of what is selling!!

Page 18: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

mil l ions

trillions

GAZILLIONS!

billions

Page 19: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Tough Competition

• BILLIONS of photos out there

• Good news, new photos needed all the time

• Stock photos are everywhere!

• KEYwording is the KEY to your success!

• Unique sells

• Find the balance between being

a “generalist” and “finding your niche”

• Take your camera everywhere

• Shoot what you know and catches your eye

• Check out the competition– Visit a couple of stock sites and see what others are doing

– Don't copy or plagiarize them, use them to create ideas of your own

Page 20: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

How Many Photos Do I Need?

• Quality Over Quantity = Key to Shooting Stock– Content and quality of your images are what buyers are after– Your “pretty” pictures may not sell– Not necessary or constructive to just keep

shooting for the sake of shooting– This biz about the Buyers not Photographer

• Building a quality/large portfolios will– Take time– Effort

• Your reputation = quality images

• Shoot for the 1000s– Set your sites on 1000s rather than 100s– It’s a numbers game!

• More you submit, greater chance you haveof your stock photos being used…SIMPLE

– You never know, by the time you retire, orstop taking photographs, you may have secureda nice steady flow of cash from your work

Page 21: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

You Will Be Rejected…But Don’t Cry

• Not everything you submit will be accepted– Your images are rejected because like anything,

stock photography is a learning process

• Don't be disappointed if your work doesn't sell immediately• The more images you get online…

– The more you will sell and…– The more you sell…– The more they are worth– You will also find that some buyers will add you to their favorite photographers list

and when you upload fresh images, they get informed which will hopefully bring in a few sales each time

• BEFORE YOU START – Check requirements– Each agency is different– What is acceptable and ok on one agency may not be so good for another

• Acceptance is part subjective – Try and Try Again!

Page 22: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

SUCCESS!

ach iev ing

Page 23: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Meeting the Standards

• Submittal standards differfrom agency to agency

• Follow the rules– BUT aim to EXCEED THE RULES

• Getting your images accepted

is just half the battle

• Getting them sold is the key!

• Best way to sell stock photos– Regularly check to see what agencies need– Follow the guidelines to a “T”– Keep an eye on what’s popular– Shoot more of what’s selling in your own portfolio

• Once you have the required standards– Build the criteria into your regular workflow for shooting stock images– Concentrate more on the topics that are selling well and how you

can better them, improve them and make more sales!

Page 24: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

General Acceptance Guidelines

• File Type - JPEG files only (RAW files may be requested from time to time by the client)

• File Size– Minimum shot with at least a 6 megapixel camera– Maximums vary from agency to agency 20 to 24Mb uncompressed

• Channels/Layers - Not normally acceptable

• Orientation - Ensure that your images are the right way up when they are viewed

on a monitor screen. Images that are not aligned properly will be rejected

• Photo Hygiene - Images must be spotless, free of dust spots, hairs, dirt, etc.

• Upsizing or Rezing-Up – Is frowned upon

• Sharpening - Oversharpening not acceptable

• Image Mode – sRGB

• Composition – Good negative space for designers to use for text/advertisements

• Lighting – Always a must

• Noise – No noticeable noise

• Over Filtering – NIK filters are great, but using them a ton will flag your images

• Focus – Be sure your focus is in the right part of the image and sharp

• Over Processing – A BIG NO-NO

• Avoid Digital Artifacts – A quick way to rejection

• Noticeable Retouching – Make sure your editing is not detectable

Page 25: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

CASH

dinero

green backs

MONEY

CHEDDAR

MOOLAH!

FUNDAGEb e j a m i n s

clamsbucksl o o t

d o u g h

Page 26: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

So How Much $$ You Talking?

• Many variables about how much you are paid– Size of the image sold– Rights purchased– Higher Exclusivity = Higher Price– Are you an exclusive photographer

for that agency– What level and/or size of your portfolio?

• A single image may sell– One day for .50 cents– Tomorrow sell for $500– Depends on the variables

and the agency

Page 27: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

What? I’m Not Selling My Images for .75¢

Here’s the scenario you sell 1 image on 1 agency, purchase price .75 cents fora small size and in the course of a year, it  sells 100 times:

Same image on 2 agencies:

1 year: .75 x 100 x 2 = $150.002 years: .75 x 100 x 2 x 2 = $300.00

Same image on 3 agencies:

1 year: .75 x 100 x 3 = $225.002 years: .75 x 100 x 3 x 2 = $450.00

1 year: .75 x 100 x 4 = $300.002 years: .75 x 100 x 4 x 2 = $600.00

Same image on 4 agencies:

1 year: .75 x 100 x 5 = $375.002 years: .75 x 100 x 5 x 2 = $750.00

Same image on 5 agencies:

1 year: .75 x 100 x 1 = $75.002 years: .75 x 100 x 2 = $150.00

Same image on 1 agencies:

Page 28: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Let Me Ask You a Question…

How much $$ are yourimages making sitting

on your hard drive?

Page 29: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

So What Agencies?

http://www.aphotoeditor.com/2008/02/27/stock-photo-agencies/A Comprehensive List of Most Stock Agencies

Page 30: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Pssssstttt….

Page 31: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

The Secret Sauce

• LOTS of hard work

• Perseverance

• Have a plan and a weekly goal

• Consistent uploading

• Develop an eye for shooting stock

• Shoot more of what’s selling

• Shoot – Shoot – Shoot!

• Possible to make a careerfrom shooting stock

Page 32: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

You Don’t Have to Go Far

• Stock Photographers have everything they need to shoot to be successful in a 50 mile radius of their home

• Good images are always in need

• Just look around you

• Negative topics sell as well as positive

• For Inspiration– Think about what’s happening in the world

• Be different and unique

• Take your camera everywhere

• Use your creative noodle!

Page 33: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Taking Stock Images Photography

• Series of 7 Classes to Help You Learn the Biz– Get Your Feet Wet with Stock Photography

Getting Set Up with Your 1st Agency– KEYwording in the KEY to Success on Stock Agencies– Sooooo…What Makes a Good Image for Stock Agencies– Stock Work Flow - From Your Camera to Your Stock Agencies– What Sells on Stock Photography and Ideas to Help Find Your Inspiration– Social Media and Marketing for Stock Photography– Flickr Done Right! How Getting on Flickr Can Help Grow

Your Photography Business

• Monthly Guest Speakers

• Workflow/Processing Study Halls

• Coming Soon! Live Online Classes!

Page 34: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Other Activities in the Community

• Photo Shoots– Group Shoots– Themed Studio Shoots– Semi-Private Shoots– Private Portfolio Shoots

• Weekly Online Google Hangout

• Monthly Photo Challenge

• Coming Soon – Photo Tours

Page 35: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

Contact Information

Google+Teri Virbickis

FacebookTaking Stock Images

Meetup GroupTaking Stock Images

[email protected]

Website/Blogtakingstockimages.com

Page 36: Creating a Home Based Photography Business in a Snap! Taking Stock Images Photography

www.takingstockimages.com