Creating a Social Media Creating a Social Media StrategyStrategy

Presented by:Phyllis Neill, President & CEO

WeMentor Social Media Marketing

OverviewOverviewIntroduction to WeMentor Social

Media MarketingWhat is social media? Why is it

important?“Own Your Space™”ResearchExecutionMaintenance

WeMentor MarketingWeMentor MarketingHelping businesses make money with social media marketing

First Birmingham agency to focus exclusively on social media marketing

Partner David Sher, CEO of AmSher

www.wementorsmm.comfacebook.com/wementorsmm

Social Media Marketing Social Media Marketing TodayTodayFacebook - 350 million members—

5 million new users a week. LinkedIn – 54 million members; 1

million new members every 12 days. Average age 41; average income $109,000

Twitter - 50 millionBlogs - 200 million blogs; 120,000

new blogs a day86% of companies surveyed will

increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report)

Benefits to social mediaBenefits to social mediaRelationship-based instead of

interruption-basedShare knowledgeEstablish yourself as expertIncrease brand awareness

““Own Your Space™Own Your Space™” ” ProgramProgramProprietary program designed by

WeMentor Social Media Marketing.Goal is to help clients get most “bang

for their buck” out of social media.Primary focus is: research, good

content, measurement.3 Phases:

◦ Phase 1 – auditing, listening◦ Phase 2 – planning, executing◦ Phase 3 – measuring, tweaking

Phase 1: auditing, Phase 1: auditing, listeninglisteningWho’s talking about your brand on

social media? What is your competition doing with

social media that you are not?Which topics and/or products are

being discussed the most on social media?

On which social media sites are your target customers “hanging out”?

What’s being written about you on blogs and forums?

Plan for ongoing listening        

Phase 2: planning, Phase 2: planning, executingexecutingDevelop plan for WHERE to

participate (based on audit/listening info).

Develop plan for ongoing regular content creation.

Begin implementation of the above.

Phase 3: analyzing, Phase 3: analyzing, tweakingtweaking

Develop specific goals for performance based off of goals from phase 2

Create metrics template; begin gathering data.

Analyze initial results.Tweak plan according to results

and desired outcomes.

WeMentor resources:WeMentor resources:

Sign up for newsletter at www.wementorsmm.com

Podcast: http://whooyouknow.com/

Blog: http://birminghamsocialmedia.com

“Free stuff” on website:Creating a listening campaignOptimizing Facebook Fan

pages