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Andy Ridley CEO, Citizens of the Great Barrier Reef Creating a Social Movement to Galvanize Change @andyridley #citizensgbr

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Page 1: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Andy Ridley

CEO, Citizens of the Great Barrier Reef

Creating a Social Movement to Galvanize Change

@andyridley

#citizensgbr

Page 2: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 3: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 4: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 5: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 6: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

181822

India

Indonesia

Page 7: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

181822

Page 8: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

What’s Next? EARTH HOUR

ENVIRONMENTAL OUTCOMES FOR THE

PLANETWOOD SAVING STOVES,

MADAGASCAR

Page 9: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

VID

Page 10: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 11: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

TODAY, ONLY 9% OF

ALL THE MATERIALS

ARE RECYCLED AND

REUSED BY THE

GLOBAL ECONOMY

Page 12: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

3 BILLION PEOPLE WILL MOVE INTO MIDDLE CLASS HOMES IN THE NEXT 25 YEARS

Page 13: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 14: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 15: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 16: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

“ The real problem on the

Reef is a global one.”

- SIR DAVID AT TENBOROUGH

2

Page 17: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 18: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Citizens exists to engage the

World in the future of the Reef

Page 19: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

And to take action for the Reef wherever they are

on the planet .

We have built a platform to enable Citizens to

understand, support and engage in the

projects on the Reef

Page 20: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Citizen Reef Projects

Page 21: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 22: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

INSERT REEF RESTORATION FOUNDATION

Page 23: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 24: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 25: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Mark Ruffalo

Proud to be a Citizen of the Great Barrier R

We are the first generation with the ability to mobilise globally.

Page 26: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by
Page 27: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Colours Campaign Platform

Page 28: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Individual Actions

Personal dashboard with points and badges for

achievements.

Individual action dashboard.

Page 29: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

Organisation Impact

Page 30: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by

F i t B i t f o r t h e R e e f :

Search

ExploreGamefication

Impact

Page 31: Creating a Social Movement to Galvanize Change · Using a keep cup for takeaway coffee once every 4 days could save 115,274 cups 15 520kg C02e 877kWh energy Tackling food waste by