creating a social movement to galvanize change · using a keep cup for takeaway coffee once every 4...
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Andy Ridley
CEO, Citizens of the Great Barrier Reef
Creating a Social Movement to Galvanize Change
@andyridley
#citizensgbr
181822
India
Indonesia
181822
What’s Next? EARTH HOUR
ENVIRONMENTAL OUTCOMES FOR THE
PLANETWOOD SAVING STOVES,
MADAGASCAR
VID
TODAY, ONLY 9% OF
ALL THE MATERIALS
ARE RECYCLED AND
REUSED BY THE
GLOBAL ECONOMY
3 BILLION PEOPLE WILL MOVE INTO MIDDLE CLASS HOMES IN THE NEXT 25 YEARS
“ The real problem on the
Reef is a global one.”
- SIR DAVID AT TENBOROUGH
2
Citizens exists to engage the
World in the future of the Reef
And to take action for the Reef wherever they are
on the planet .
We have built a platform to enable Citizens to
understand, support and engage in the
projects on the Reef
Citizen Reef Projects
INSERT REEF RESTORATION FOUNDATION
Mark Ruffalo
Proud to be a Citizen of the Great Barrier R
We are the first generation with the ability to mobilise globally.
Colours Campaign Platform
Individual Actions
Personal dashboard with points and badges for
achievements.
Individual action dashboard.
Organisation Impact
F i t B i t f o r t h e R e e f :
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Impact