creating a solid personal brand luncheon speech brown
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CREATING A SOLIDCREATING A SOLID PERSONAL BRAND PERSONAL BRAND
December 11, 2009
Presented by:
Marshall Brown
Marshall BrownMarshall Brown
Marshall Brown, President of Marshall Brown & Associates, is a certified executive and career coach and personal brand strategist. Marshall has always had a passion for helping professionals find ways to succeed in the workplace while living happy and fulfilling lives. Unleashing & Channeling Your Power to Succeed—reflects his commitment to supporting and encouraging his clients to find their passions and unique talents, while seeking additional possibilities to move from mediocre to exceptional. He sets the bar high for himself and others, and is the catalyst for new and breakthrough thinking.Marshall brings a significant amount of knowledge and experience in coaching, branding, business, marketing and leadership to his work with individual and organizational clients.
He serves as a coach to already successful high achievers who enjoy challenging themselves. His clients include association executives, lawyers, health care professionals, CEOs and business entrepreneurs.
Marshall’s first book, High Level Resumes, released in January 2005, reflects his successful work in leading hundreds of job candidates in creating compelling professional resumes. As an industry expert, his speaking engagements have attracted hundreds of association and business professionals from across the country.
For additional information contact Marshall at 202.518.5811, via email at: [email protected] or via the website at: www.mbrownassociates.com.
Marshall Brown & Associates 2www.mbrownassociates.com
So, What are We Going to Talk So, What are We Going to Talk About?About?
The New World of WorkThe New World of Work Personal BrandingPersonal Branding NetworkingNetworking Google PresenceGoogle Presence Action PlanAction Plan REACH 360REACH 360
““No man becomes a fool until he stops No man becomes a fool until he stops asking questions.”asking questions.”
– – Charles SteinmetzCharles Steinmetz
Marshall Brown & Associates 3www.mbrownassociates.com
New World of Work
Be Self ManagingBe Self Managing Know Your BrandKnow Your Brand Keep on LearningKeep on Learning Understand Business TrendsUnderstand Business Trends Prepare for Competencies, not Jobs!Prepare for Competencies, not Jobs! Network, Network, NetworkNetwork, Network, Network Create a VisionCreate a Vision YOUYOU Must Take Charge of Your Career! Must Take Charge of Your Career!
Be Self ManagingBe Self Managing Know Your BrandKnow Your Brand Keep on LearningKeep on Learning Understand Business TrendsUnderstand Business Trends Prepare for Competencies, not Jobs!Prepare for Competencies, not Jobs! Network, Network, NetworkNetwork, Network, Network Create a VisionCreate a Vision YOUYOU Must Take Charge of Your Career! Must Take Charge of Your Career!
"Dream as big as you can dream, and anything is possible." "Dream as big as you can dream, and anything is possible." - Michael Phelps - Michael Phelps
www.mbrownassociates.comMarshall Brown & Associates 4
What is a Brand?What is a Brand?
Marshall Brown & Associates 5www.mbrownassociates.com
The World’s Strongest BrandsThe World’s Strongest Brands
Source: InterBrand
Marshall Brown & Associates 6www.mbrownassociates.com
What is a Personal Brand?What is a Personal Brand?
Personal branding means being your best, Personal branding means being your best, authentic self and standing out from your peers so authentic self and standing out from your peers so you can achieve your goals. In the words of William you can achieve your goals. In the words of William Arruda, Arruda, “What makes you unique, makes you “What makes you unique, makes you successful.”successful.”
Personal branding means being your best, Personal branding means being your best, authentic self and standing out from your peers so authentic self and standing out from your peers so you can achieve your goals. In the words of William you can achieve your goals. In the words of William Arruda, Arruda, “What makes you unique, makes you “What makes you unique, makes you successful.”successful.”
Marshall Brown & Associates 7www.mbrownassociates.com
What is a Brand?What is a Brand?
It’s It’s UNIQUEUNIQUE because it separates you from your peers. because it separates you from your peers.
It’s a It’s a PROMISEPROMISE because you commit to delivering it with because you commit to delivering it with everything you do and it based on what is true and real and everything you do and it based on what is true and real and genuine about you.genuine about you.
It has It has VALUEVALUE to your target audience….Your target audience to your target audience….Your target audience means the people who need to know aboutmeans the people who need to know aboutyou so that you can be wildly successful!you so that you can be wildly successful!
Marshall Brown & Associates 8www.mbrownassociates.com
Personal Brand AttributesPersonal Brand AttributesAccessible
Adventurous
Argumentative
Bold
Careless
Collaborative
Competitive
Conservative
Credible
Diplomatic
Easygoing
Entertaining
Experienced
Formal
Funny
Global
Healthy
Humorous
Inspiring
Intuitive
Leader like
Materialistic
Mysterious
Organized
Philanthropic
Prolific
Resourceful
Sensitive
Spiritual
Temperamental
Visionary
Witty
Accurate
Aggressive
Assertive
Bright
Caring
Colorful
Confident
Convincing
Daring
Dramatic
Egotistical
Enthusiastic
Extroverted
Forward-thinking
Gregarious
Helpful
Imaginative
Intelligent
Inventive
Likable
Melodramatic
Open-minded
Original
Precise
Quirky
Restless
Shy
Stubborn
Tolerant
Warm
Youthful
Active
Aloof
Authentic
Calm
Charming
Communicative
Congenial
Cooperative
Dependable
Driven
Energetic
Entrepreneurial
Flexible
Friendly
Generous
Happy
Honest
Impatient
Just
Loving
Methodical
Optimistic
Passionate
Refined
Risk-taking
Sincere
Successful
Trendy
Adaptable
Ambitious
Carefree
Cheerful
Connected
Creative
Devoted
Dynamic
Ethical
Fun
Genuine
Introverted
Kind
Loyal
Moody
Orderly
Productive
Savvy
Trusting
Wise
Marshall Brown & Associates 9www.mbrownassociates.com
““There are no limits to what I can do.”There are no limits to what I can do.”
InnovativeInnovative
BoldBold
MaverickMaverick
Risk TakerRisk Taker
SuccessfulSuccessful
CompetitiveCompetitive
BoundlessBoundless
Richard Branson –Richard Branson –The Intrepid BrandThe Intrepid BrandRichard Branson –Richard Branson –The Intrepid BrandThe Intrepid Brand
Marshall Brown & Associates 10www.mbrownassociates.com
HumanHuman
ConcernedConcerned
EmpatheticEmpathetic
GenuineGenuine
WarmWarm
Oprah –Oprah –The Caring BrandThe Caring Brand
Oprah –Oprah –The Caring BrandThe Caring Brand
Marshall Brown & Associates 11www.mbrownassociates.com
The VPs of Brand YOUThe VPs of Brand YOU
VisionPurposeValues Passions
““To be yourself in a world that is trying to make youTo be yourself in a world that is trying to make yousomething else is the greatest accomplishment.”something else is the greatest accomplishment.”
-Ralph Waldo Emerson-Ralph Waldo Emerson
Marshall Brown & Associates 12www.mbrownassociates.com
Understand your target audience and key Understand your target audience and key influencersinfluencers
Know Your Target AudienceKnow Your Target Audience
Marshall Brown & Associates 13www.mbrownassociates.com
Know Your Peers/CompetitorsKnow Your Peers/Competitors
Marshall Brown & Associates 14www.mbrownassociates.com
What’s the same?What’s the same?
What’s the difference?What’s the difference?
What separates you?What separates you?
Try this exerciseTry this exercise
What’s the same?What’s the same?
What’s the difference?What’s the difference?
What separates you?What separates you?
Try this exerciseTry this exercise
To BeTo BeOutstanding,Outstanding,Stand Out.Stand Out.
Marshall Brown & Associates 15www.mbrownassociates.com
Marshall Brown & Associates 16www.mbrownassociates.com
If you don’t show up in If you don’t show up in Google, you don’t Google, you don’t
exist!exist!
CAREERBUILDER.COM SurveyCAREERBUILDER.COM Survey
Results show “22 % of hiring managers said Results show “22 % of hiring managers said they use social networking sites to research they use social networking sites to research job candidates, up from 11% in 2006…AND, of job candidates, up from 11% in 2006…AND, of those hiring managers who have screen job those hiring managers who have screen job candidates via social networking profiles…candidates via social networking profiles…
Results show “22 % of hiring managers said Results show “22 % of hiring managers said they use social networking sites to research they use social networking sites to research job candidates, up from 11% in 2006…AND, of job candidates, up from 11% in 2006…AND, of those hiring managers who have screen job those hiring managers who have screen job candidates via social networking profiles…candidates via social networking profiles…
Marshall Brown & Associates 17www.mbrownassociates.com
CAREERBUILDER.COM SurveyCAREERBUILDER.COM Survey
……34 %34 % reported they found content that reported they found content that caused them to dismiss the candidate caused them to dismiss the candidate from consideration.”from consideration.”
-September 10, 2008-September 10, 2008
……34 %34 % reported they found content that reported they found content that caused them to dismiss the candidate caused them to dismiss the candidate from consideration.”from consideration.”
-September 10, 2008-September 10, 2008
Marshall Brown & Associates 18www.mbrownassociates.com
Are You LinkedIn?Are You LinkedIn?
Marshall Brown & Associates 19www.mbrownassociates.com
Social Networking SitesSocial Networking Sites
In addition to LinkedIn..In addition to LinkedIn.. FacebookFacebook TwitterTwitter EcademyEcademy NaymzNaymz RyzeRyze MySpaceMySpace YouTubeYouTube
In addition to LinkedIn..In addition to LinkedIn.. FacebookFacebook TwitterTwitter EcademyEcademy NaymzNaymz RyzeRyze MySpaceMySpace YouTubeYouTube
Marshall Brown & Associates 20www.mbrownassociates.com
In SummaryIn SummaryIn SummaryIn Summary
The world has changedThe world has changed Your brand is the only constantYour brand is the only constant Strive for career distinctionStrive for career distinction It’s about: It’s about:
AuthenticityAuthenticity DifferentiationDifferentiation RelevanceRelevance
Marshall Brown & Associates 21www.mbrownassociates.com
Marshall Brown & Associates 22www.mbrownassociates.com
Marshall Brown & Associates 23www.mbrownassociates.com
Marshall Brown & Associates 24www.mbrownassociates.com
Questions?Questions?
LETLET US HEAR FROM YOU! US HEAR FROM YOU!
Marshall Brown & Associates 25www.mbrownassociates.com
Now What?Now What?
360 REACH360 REACH
AssessmentAssessment
http://www.reachcc.com/
360register360register
““If not now, when?” – The TalmudIf not now, when?” – The Talmud
360 REACH360 REACH
AssessmentAssessment
http://www.reachcc.com/
360register360register
““If not now, when?” – The TalmudIf not now, when?” – The Talmud
Marshall Brown & Associates 26www.mbrownassociates.com
What’s Next? Action Steps..What’s Next? Action Steps..
Based on what I learned today,Based on what I learned today,
I will I will start…start…
I will I will stop..stop..
I will I will continue…continue…
Based on what I learned today,Based on what I learned today,
I will I will start…start…
I will I will stop..stop..
I will I will continue…continue…
Marshall Brown & Associates 27www.mbrownassociates.com