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© American Writers & Artists, Inc. • Do NOT Distribute
Creating a Website That Promotes Your B2B
Copywriting Serviceswith Steve Slaunwhite
© American Writers & Artists, Inc. • Do NOT Distribute
67% 80%
© American Writers & Artists, Inc. • Do NOT Distribute
67%of potential new clients will visit your website to check you out BEFORE deciding to call or email you to discuss a project.
© American Writers & Artists, Inc. • Do NOT Distribute
80%of potential new clients who visit your website are not prepared to discuss a project with you yet – but may in the future if you keep in touch.
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
First, the basics…• Get a domain name (or a few
names.)
• Decide on a platform
• Select a good web hosting company
• Work with a good freelance designer
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Domain name• Always register your own name
• Pick a name that’s easy to say, spell and remember
• It must be a .com
• If necessary, pick an alternative “audio” domain name.
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Platform• Web hosting companies.
(GoDaddy.com “Website Tonight”.)
• Wordpress
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Platform• Web hosting companies.
(GoDaddy.com “Website Tonight”.)
• Wordpress
You MUST be able to update the content quickly and easily!
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
Web hosting• $5-$25 per month
• Beware free hosting
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Find a good freelance web designer
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© American Writers & Artists, Inc. • Do NOT Distribute
Writing your site…• Basic structure of your website
• Home page
• Services page
• Bio page
• Portfolio page
• Testimonials and other “proofs”
• Dealing with the “80% club”
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Basic Structure• Home page
• Bio page
• Services page
• Portfolio page (but don’t call it that!)
• Contact page
© American Writers & Artists, Inc. • Do NOT Distribute
Basic Structure• Home page
• Bio page
• Services page
• Portfolio page (but don’t call it that!)
• Contact page
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
© American Writers & Artists, Inc. • Do NOT Distribute
Let’s review…• Home page
• Services page
• Bio page
• Portfolio page (but call it “Successes”
• Testimonials
• Capturing leads with a compelling free offer
© American Writers & Artists, Inc. • Do NOT Distribute
Other tips• Make sure it’s VERY well written
• Absolutely no typos
• Make your contact information EASY to find
• Make it obvious that you’re a B2Bcopywriter
• It’s not a writer site, it is a professional services site
© American Writers & Artists, Inc. • Do NOT Distribute
Questions?