creating an auto responder campaign for home buyers
TRANSCRIPT
Creating An Auto
Creating An Auto
Responder Campaign
Responder Campaign
For Home Buyers
For Home Buyers
The steps in this presentation are designed to help you create a marketing campaign using the tools available with your account.
The S
teps
The S
teps
Auto
A
uto
Resp
onders a
re
Resp
onders a
re
a to
ol.
a to
ol.
Smart auto responders are a valuable email marketing tool that provides information to prospective clients and allows you to follow up at pre-set intervals.
Build
your
Build
your
lists!lists!
Offer something related to what you eventually want to offer/sell to your prospect:
To be added to a mailing list for a newsletter
Access to a password protected page with information they are seeking
A free special report
A free ecourse or ezine
A special bonus if they sign up now – a service you can provide that they need
Get th
em
excite
Get th
em
excite
about yo
ur e
mails
about yo
ur e
mails !!
If you are not ‘offering’ anything special – include an informative tip and a summary of what future communications will contain.
This will help to get them excited about your emails.
Move
them
tow
ard
s
Move
them
tow
ard
s
your g
oal!
your g
oal!
Why is this important?Why is this important?
Use the timed responses to move them toward your goal.
Use special reports, forms, buyers match and other tools in your account to interact with your recipient.
Use the magnifying glass to preview page content. Click on the title of the page and save to use it on your website.
Remember to read and update each page your choose to use.
Use
Specia
l Reports
Use
Specia
l Reports
as yo
ur FR
EE o
ffer!
as yo
ur FR
EE o
ffer!
Pre-plan your campaigns.
Your campaigns can be simple or complex.
You can create one campaign or several depending upon what you are offering.
Where
to sta
rt!
Where
to sta
rt!
Create a name for your campaign.
Provide an email address for the FROM in your outbound emails.
Give
your
Give
your
cam
paig
n a
cam
paig
n a
nam
e.
nam
e.
Inte
rmin
gle
Inte
rmin
gle
your
your
cam
paig
ns!
cam
paig
ns! Move a prospect from one campaign into
another based on a response.
Consider creating a flow chart of how a new prospect would move through your campaigns.
Choose when your recipient should receive this email.
Your first message should go out within 24 hours of their opting in to the campaign.
Cre
ate
an
Cre
ate
an
invitin
g S
ubje
ct
invitin
g S
ubje
ct
line
line
First Em
ail
First Em
ail
should
sh
ould
welco
me!
welco
me!
Your second and third emails should go out 2 to 3 days apart.
Cre
ate
multip
le e
Cre
ate
multip
le e
messa
ges!
messa
ges!
Emails should be short, sweet & to the point.
Keep in mind that they may still be shopping for the service or product that you offer.
Make your emails exciting and interesting to keep your recipients wanting more!
Reference a problem they might be experiencing, offer advice.
Off
er re
lative
advice
,
Off
er re
lative
advice
,
rela
tive a
rticles
rela
tive a
rticles
Cre
ate
an
Cre
ate
an
urg
ency fo
r the
urg
ency fo
r the
solu
tion.
solu
tion.
Include a deadline to respond to a special offer you may have at this time and are willing to make available to them.
Send fi
nal
Send fi
nal
resp
onse
s a w
eek
resp
onse
s a w
eek
apart!
apart!
Your final responses should be sent a week later, and a week apart if you are sending multiple final emails.
Check List to
Check List to
create
your o
pt-
create
your o
pt-in
.in
. Is your Auto Responder
Campaign created?
Is the form that will capture contact information complete?
Connectin
g Yo
ur
Connectin
g Yo
ur
Form
To Yo
ur
Form
To Yo
ur
Cam
paig
nC
am
paig
n
Choose your Campaign.
Access the Advanced tab of your form and attach the form to your Auto Responder Campaign using the drop down.
Cre
atin
g Yo
ur
Cre
atin
g Yo
ur
Opt-In
Opt-InUse the Plug In tool in the Page Editor to
generate your opt in to your Auto Responder Campaign.
Choose
the p
lug
Choose
the p
lug
in typ
e.
in typ
e.
Choose the plug in type of Form from the Edit Plug In window.
Click the Create Plug In Button at the bottom to complete the set up.
Atta
ch yo
ur
Atta
ch yo
ur
form
to yo
ur
form
to yo
ur
plu
g in
.plu
g in
.
Choose your form title from the drop down.
Perso
nalize
your
Perso
nalize
your
Plu
g In
Plu
g In
Use the Heading, Borders & Background & Text tabs to personalize your Plug In.
Your Fin
al Pro
duct
Your Fin
al Pro
duct
View your website page publicly to see what the public will see.
Adjust the width and placement of your plug in for maximum visibility.
Use the page area to highlight your offer and entice your visitors into opting-in.