creating and managing an exclusive supply chain of talent - ryan cook
TRANSCRIPT
June 2013
Creating Exclusive Supply Chains of Talent
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Current Scarcity of Talent
2012 Talent Shortage Survey, ManpowerGroup. 38,000 employers in 41 countries.
“At the global level, vacancies for skilled trades workers top the list of the most difficult positions to fill.”
“The second most in-demand category is engineering staff: Mechanical, electrical and civil engineers are most often identified in short supply by employers.”
Global Talent Scarcity 2021
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TOP-DOWN APPROACH
Difficulty thinking ‘future state.’
Quantification was hard.
Talent segmentation was too broad.
What to do with cross-functional areas?
Market Segments vs. Talent Segments.
Holes in Plan
CLC Data & LinkedIn Talent Pool Reports Marketing Professionals - Europe
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Creating Community
75-80% NON-JOB RELATED! Employee SME and Member generated content Procured content to enrich community Aimed toward starting conversations Relevant to communities Symbiotic relationship with external communities Share whitepapers and thought leadership
TEST: People remain in the community because membership provides intrinsic value to the member and elevates their individual worth regardless of current employment status.
Questions?
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