creating contagious content

21
Marketers and businesses want to know how to make content go VIRAL. published on the web Image source: Verslas

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Post on 27-Jun-2015

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Viral marketing is quickly becoming the most popular way to advertise a brand.

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Page 1: Creating Contagious Content

Marketers and businesses want to know

how to make content

go VIRAL.

published on the web

Image  source:  Verslas  

Page 2: Creating Contagious Content

Viral

Holy Grail.

has been seen!

as marketing’s!

Image  Source:    Vassil  

Page 3: Creating Contagious Content

Businesses want ad agencies

to press their viral button.

Image  Source:  PhotoGraham  

Page 4: Creating Contagious Content

Most

social media

“gurus”

say it’s

all about

LUCK. Image  Source:  Artotem  

Page 5: Creating Contagious Content

However, virality isn’t

It’s not

And it’s not

luck

magic

random. Image  Source:  ABC  Television  

Page 6: Creating Contagious Content

“There’s a science behind why people

A  recipe.  

A  formula,  even.”  

talk and share.

Image  Source:  Clarita  

Page 7: Creating Contagious Content

Viral content is

fun to read,

watch,

or listen to.

Image  Source:  Xeni  

Page 8: Creating Contagious Content

Corning Inc.’s fun and visually fascinating video,

“A Day Made of Glass”

got views.

Image  Source:  fabi42  

Page 9: Creating Contagious Content

Viral content is relatable.

People will share content that

resonates with them on an emotional level. Image  Source:  JohnnyMrNinja  

Page 10: Creating Contagious Content

The article

“30 Things to Stop Doing to Yourself”

from Marc and Angel Hack Life

has gotten over

600, 000 shares.

Image  Source:  drewish  

Page 11: Creating Contagious Content

Viral  content  is  unique.  

“Create  a  head-­‐turner.  Make  them  look  twice.  Take  a  chance.”  

Image  Source:  yellowcloud  

Page 12: Creating Contagious Content

Each of Old Spice’s

unique commercials

featuring Isaiah Mustafa

have gotten

of views.

Image  Source:  houbi  

Page 13: Creating Contagious Content

Viral  content  is  easy  to  watch  or  read.  

Image  Source:  ~dgies  

Page 14: Creating Contagious Content

“ On the average web page,

Image  Source:  mconnors  

users have time to read, at most,

28 percent

of the words during an average visit;

20 percent

is more likely” - Nielson

Page 15: Creating Contagious Content

Pins on Pinterest go viral

because they don’t take much time

to anchor the reader Image  Source:  Cornelia  Durka  /  Birgit  Vogel  

Page 16: Creating Contagious Content

Image  Source:  Sarah  MarOn  

Page 17: Creating Contagious Content

Content is an equal opportunity endeavor.

Size doesn’t matter. Image  Source:  Dan  BenneP  

Page 18: Creating Contagious Content

62 percent

Of ads are aired by Fortune 500 companies, but

60 percent

Of viral ads are being generated by smaller companies.

Image  Source:  kconnors  

Page 19: Creating Contagious Content

You never know whether something will go viral.

Image  Source:  Marko  Puusaar  

Page 20: Creating Contagious Content

We can only try to understand why people talk and share,

so we can create content.

Image  Source:  nazka2002  

Page 21: Creating Contagious Content

hPp://knowyourmeme.com/memes/events/isaiah-­‐mustafa-­‐old-­‐spice    

hPp://www.huffingtonpost.com/blake-­‐landau/the-­‐5-­‐aPributes-­‐of-­‐viral_b_2901769.html  

hPp://www.bizzuka.com/company-­‐blog/5-­‐keys-­‐to-­‐creaOng-­‐viral-­‐content  

hPp://www.huffingtonpost.com/jonah-­‐berger/virals-­‐secret-­‐formula_b_3052685.html  

hPp://business.Ome.com/2013/02/04/tesOng-­‐the-­‐science-­‐of-­‐sharing-­‐at-­‐the-­‐super-­‐bowl-­‐can-­‐viral-­‐ads-­‐be-­‐manufactured/  

Image  Source:  kartooner