READWHERE?TABLETS? PHONES? DESKTOPS?

[ insert made-up stat here ](know your audience)

READWHY?

1. EXPERT2. INTERESTING3. ENTERTAINING

DON’T WASTE TIME

1. KEY POSITION2. ACCURATE3. USEFUL

DON’T WASTE TIME

• EXCITE!!!!!• CLICKBAIT• DON’T KILL IT

DON’T WASTE TIME

READHOW?

READHOW?

PITFALLS TO AVOID

• LOW READERSHIP• LACKS COMMENTS• READ LATER

IT’S LIKE WORK

• JUMPING AROUND• CAN’T SCAN• ADHD• THROW COMPUTER

IT’S LIKE WORK

• BORING• BAD DESIGN• TOO MANY WORDS• ADHD

IT’S LIKE WORK

WRITEHOW?

PEOPLE READ IN AN “F” PATTERN

WRITE3S METHODSKIMMING. SCANNING. SHARING.

Skimming refers to the process of reading only main ideas within a passage to get an overall impression of the content of a readingselection.

Scanning is a reading technique to be used when you want to find specific information quickly. In scanning you have a question in your mind and you read a passage only to find the answer, ignoring unrelated information.

•REMOVE DISTRACTIONS•CONCENTRATE

•OUTLINE•FORGET FORMATTING

www.hemingwayapp.comwww.ommwriter.com

www.writemonkey.comwww.gottcode.org/focuswriter

www.hogbaysoftware.com/products/writeroom

•EASY TO READ (SCAN)•QUICK TO READ (SKIM)

•5th GRADE LEVEL•PRECISE •CONCISE

•LESS WORDS (SCAN)•MORE READABILITY (SKIM)•REMOVE LONG INTROS

•LEAD WITH KEY THOUGHT•REMOVE REPETITION

• 1 IDEA PER PARAGRAPH (SCAN)• FORGET HIGH SCHOOL ENGLISH

• AP STYLE• BULLETS!• IMAGES!

FORMAT3S METHODSKIMMING. SCANNING. SHARING.

•MORE = EASIER TO SCAN•HIGHLIGHTS CONTENT•LESS FOREBODING

•READS COMFORTABLY

BAD!

GOOD!

FINISHHEADLINESSKIMMING. SCANNING. SHARING.

•SHORT (~5 WORDS)•COMPELLING

•MEAN SOMETHING ALONE•TRUTHFUL

•SONGWRITER• www.portent.com/tools/title-

maker

•80% READ HEADLINES•20% READ THE REST

•PEOPLE WILL SHARE ON HEADLINES ALONE

FINISHPROMOTE

CHECKLIST

GREAT HEADLINEGREAT CONTENTEASY TO SHARE

JOHN MCCULLEY@mcculley1108

www.moxleycarmichael.com