creating content that looks great
DESCRIPTION
Creating Content That Looks Great. Justin Prevatte (AAMFT & theme logic ) www.theme-logic.com [email protected]. Creating Content that looks great What’s going on here …. ?. Creating Content that looks great What’s going on here…. Getting things done. - PowerPoint PPT PresentationTRANSCRIPT
Creating Content that looks great What’s going on here …
?
Creating Content that looks greatWhat’s going on here…
• Getting things done
Creating Content that looks greatWhat’s going on here…
• Getting things done
• Best-Enough
Creating Content that looks greatWhat’s going on here…
• Getting things done
• Best-Enough
• Tools & Resources
Creating Content that looks greatWhat’s going on here…
• Getting things done
• Best-Enough
• Tools & Resources
• Tips & Tricks
What ‘Content’ Are We Talking About?
?
What ‘Content’ Are We Talking About?
• Regular ‘ol web pages
What ‘Content’ Are We Talking About?
• Regular ‘ol web pages
• Landing pages
What ‘Content’ Are We Talking About?
• Regular ‘ol web pages
• Landing pages
• Mostly text
What ‘Content’ Are We Talking About?
• Regular ‘ol web pages
• Landing pages
• Mostly text
• Homepages
What ‘Content’ Are We Talking About?
• Regular ‘ol web pages
• Landing pages
• Mostly text
• Homepages
• Campaign-specific landing page
Anatomy Of A Webpage
• Headings• Paragraphs• Links• Lists• Tables• Text-treatments: bold, italic• Images• Misc
What Formatting Options To Use?
• Headings• Paragraphs• Links• Lists• Tables• Text-treatments: bold, italic
What Formatting Options To NEVER Use
• Different fonts• Text sizing• Text color• Underline• Center aligning• Right aligning
Tool Time
Webpage Formatting Cheat Sheet
http://www.theme-logic.com/style-examples
Making Your Formatting Look Good
Styling your content with CSS
• Text size• Spacing• Text color• Fonts
Tool Time
Style Examples and Cut-N-Paste CSS
http://www.theme-logic.com/style-examples
Creating Clean Content
What does that even mean?
• Removing MS Word formatting
• Fixing broken HTML on existing pages
• Creating new content from scratch
• Avoiding using the CMS WYSISYG at all costs
Tool Time
Customized WYSIWYG that does [almost] everything right the first time.
http://www.theme-logic.com/clean-editor
Creating Content that looks greatWhat just happened here???
• Getting things done
• Best-Enough
• Tools & Resources
• Tips & Tricks
