creating customer analytics faster with alteryx and tableau
TRANSCRIPT
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© 2015 Alteryx, Inc. | Confidential
Creating Customer Analytics Faster With Alteryx and TableauHosted byAndy Cooper – Solutions Engineer
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© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential
In Today’s Webinar1. Alteryx Overview2. Creating Customer Analytics Faster with Alteryx and Tableau: Jayson
Robinson, Reevoo3. Q&A (please use the WebEx Q&A panel during the presentation)
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© 2015 Alteryx, Inc. | Confidential
Customer Success
Customers across the world
1000+Strong Foundation
Renewal rate with funds to support innovation
95%+Corporate Info.
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Leader in Data Blending and Advanced Analytics
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© 2015 Alteryx, Inc. | Confidential
Analytics Solution Must Deliver Business Insight Through Those Who Know the Business
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• Line of business focused• Understands business requirements• Analytic thinker• Accesses data, blends
and analyzes
• Drives business change• Consumes reports, analytic apps, and
analyst insight• Shares insights with colleagues,
management, etc.
Data Analyst Business Decision Maker
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© 2015 Alteryx, Inc. | Confidential
Legacy Analytics: Multi-Step, Multiple Tool Approach
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IT Staff Data Scientists Line-of-Business
Data BlendingPredictive &
Spatial AnalyticsProduction &
Output CreationData Access Prep
& CleansingDATA INTEGRATION
TOOLANALYTIC CODING APP CREATIONDATA QUALITY TOOL
Slow, long process Multiple tools and process steps
Expensive software
and labor
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© 2015 Alteryx, Inc. | Confidential
Intuitive workflow for
data blending and advanced
analytics leading to
deeper insights in hours, not
weeks Through Intuitive Workflow
Deeper Business Insight
In Hours Not Weeks
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© 2015 Alteryx, Inc. | Confidential
Data Analyst
Single Workflow for Data Blending, Analytics and Reporting
• A drag and drop visual workflow - no programming required
• Seamless blending of internal, third party and cloud-based data
• 60+ built-in tools for spatial and R-based predictive analytics
• Simple creation of reports, data for visualization, or analytics apps
• User productivity in hours not days
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© 2015 Alteryx, Inc. | Confidential
The Alteryx Solution For Analyst Enablement
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Share
All R
elev
ant
Data
Rapid design of predictive analyticswith unique spatial understanding
Consume everywhere
!
AnalyzeBlend & Prep
Access, cleanse, and blend data with 3rd party
content
Enrich
Packaged Market & Customer Data
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REEVOO & ALTERYX
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WHAT I’LL TALK ABOUTSome context on who we are and what we’re trying to do
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Our unique challenges and how we have approached the task
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An obligatory diagram of our tech architecture
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What we’ve achieved; what we’ve learned; what we’ll do nextReevooTM – Real reviews, from customers like you.
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WE ARE REEVOO.We’re really good at helping brands all over the world transform their businesses to revolve completely around their most important asset: their customers.
ReevooTM – Real reviews, from customers like you.
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THE MISSION
“Build a leading commercial analytics and insight product for our
clients”
ReevooTM – Real reviews, from customers like you.
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OUR CHALLENGES
ReevooTM – Real reviews, from customers like you.
RESOURCE
A team of software engineers built and maintained our existing Analytics offering.
DISPARITY
Our clients have a wide range of implementation and nuances, making it hard to standardise.
CULTURE
There was a wide range of ‘data intelligence’ in the business, from low to high.
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THE JOURNEY SO FAR
ReevooTM – Real reviews, from customers like you.
Prototyping: can we do
it?Architecture
proposition: what would it look like?
Business case: we
should do itFunding: let’s do
it
Experimentation: how should we
do it?
Recruitment:
who will do it?
Build: we’re doing
it
Manage: we’re optimising
it
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OUR TECH STACK
ReevooTM – Real reviews, from customers like you.
mySQL
Google Analytics
Email Center
Amazon Redshift
myReevoo
Postgres
Core data tables
Config tables
Client reference
tables
Tableau Server
Alteryx
Alteryx
Alteryx
API
Dashboards
myReevoo
Client & user CRUD integration using Tableau REST API
Authentication handled by myReevoo and token requested from Tableau REST API
Reading live from Redshift database
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IT’S COMPLICATED
ReevooTM – Real reviews, from customers like you.
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RESULTS
ReevooTM – Real reviews, from customers like you.
Commercial• Able to blend and manipulate data from various sources for bespoke Insight work for
clients resulting in up-sell opportunity• A professional services team that can scope and execute on data requests rather than
involving software developers.
Culture• Professional Services now using Alteryx to push things through our APIs using Alteryx• Operations team now using Alteryx to automate some of the SQL queries they have
for internal reporting and performance monitoring• Asking ‘Can we do it in Alteryx?’ first on any client bespoke request
Resource• Client reporting as a product now completely outside of software engineering (except
integration with myReevoo)• Increased from 1 core user to 4 core users plus 3-4 casual users
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THINGS WE’VE LEARNED
ReevooTM – Real reviews, from customers like you.
• Just because you’ve built a workflow that works, doesn’t mean it will work when you schedule it – it can still go wrong. Test it in a schedule as well.
• If you’re building something complicated, try and make it as decoupled as possible. Don’t introduce unnecessary dependencies.
• The best way to get people to use it is to sit with them and solve a problem they have together.
• Don’t expect people who do not understand data will suddenly become data experts – they won’t. Use Alteryx to make the people who are data savvy more productive.
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WHAT’S NEXT?
ReevooTM – Real reviews, from customers like you.
Increase sophistication – using Alteryx to improve our reporting through predictive modelling and segmentation
App building – using Alteryx to build client-facing and internal apps such as data downloads
Extract complexity– using Alteryx to re-design some of our system and extract further complexity from our codebase
More teams – get more teams using it through training and lunch and learns
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TO RECAP
• We’re still on our journey with Alteryx. We’re still quite immature.
• It’s helped us with removing the dependency on our developers – that’s a big win.
• Non-technical people are doing complex stuff. That’s great.
• We’re slowly becoming more data intelligent across the business.
• There is more we can and will do.
ReevooTM – Real reviews, from customers like you.
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Thank you!We are Reevoo.
ReevooTM – Real reviews, from customers like you.
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© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential 22
Q&A Session